消費者心理 的英文怎麼說

中文拼音 [xiāobìzhěxīnlǐ]
消費者心理 英文
consumer psychology
  • 消 : 動詞1 （消失） disappear; vanish 2 （使消失; 消除） eliminate; dispel; remove 3 （度過; 消遣） pa...
  • 費 : Ⅰ名詞1 （費用） fee; expense; expenditure; dues; charge 2 （姓氏） a surname Ⅱ動詞（花費; 耗費） ...
  • 者 : Ⅰ助詞1 （用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物） 2 ...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 消費者 : [生態學] consumer消費者市場 consumer market
  • 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
  1. It was restaurant industry graven topic that that of that of from input / output angle said, how advance restaurant kernel ability to compete, with the purpose of advance business economic benefit, as soon as possible brought return, accelerating demonetization end, abaft experience know clearly near twenty year stodgy state look forward to reform mechanism, our state hotel industry be around by babyhood trend maturity, by seller ' s market trend buyer ' s market, such transit should make part rational consumer enjoy to good value for money, too brought ought to part superficial restaurant taste to inevitable ; the government owned restaurant at multinational restaurant bloc and civilian battalion restaurant enterprise " dual impact down, calendar by know clearly reform of monetary system cum bank commercialization, market open cum solution control, market cum competitive mechanism three phase, owing to planned economy belated issues, structure irrationality wrought a matter of and overlapping investment wrought a matter of wait threefold cause, make government owned restaurant at market competition middle gradualness forfeiture competitive edge, in progression appearance hot water, how advance government owned hotel competitive power a matter of, toward me state tourism possess strong operation significance, hunan lotus hotel namely same family pole tool on government owned three stars level hotel behalf of the for the last years, by way of hotel industry occupy quite specific gravity

    從投入產出的角度講，如何提高飯店核心競爭能力，以達到提高企業經濟效益，盡快產生回報，加速貨幣回籠的目的，是飯店業嚴肅的話題。在經歷了近二十年步履艱難的國企改革歷程后，我國飯店業已開始由幼稚走向成熟，由賣方市場走向買方市場，這種轉變將使得部分理性的消費者享受到物有所值，也使部分膚淺的飯店品嘗到必然的失敗；近十年來，作為飯店業占相當比重的國有飯店在跨國飯店集團和民營飯店企業的雙重沖擊下，歷經了金融體制改革及銀行商業化、市場開放及解控、市場及競爭機制三個階段，由於計劃經濟遺留下來的問題、結構不合理造成的問題和重復投資造成的問題等三方面的原因，使得國有飯店在市場競爭中逐漸喪失競爭優勢，相繼出現困境，如何提高國有飯店競爭力的問題，對於我國旅遊業具有強烈的現實意義，湖南芙蓉賓館就是一家極具代表性的國有三星級飯店。
  2. 4 treat commercial agents with a warm heart and sincerity and cooperate with them to uphold the consumers interests

    對代理商，熱情相待，真心相處，相互協作，共同維護消費者的利益。
  3. Based on the fruits of social psychology, this study introduces a new moderate variable " self - congruity " to interpret adolescents ' conformity, non - conformity and counter - conformity consumption behavior

    本文以我國城市青少年為研究對象，在社會心理學研究成果的基礎上引入了一個新的干擾變量自我一致性，用於解釋廣泛存在於青少年消費者中的從眾、不從眾和反從眾行為。
  4. Shops cater for the do-it-yourself craze by offering consumers bits and pieces which they can assemble at home.

    商店為了迎合「自己動手」的狂熱心理，為消費者提供他們可以在家裡組裝的零件。
  5. Form vision and feeling psychology is the bridge which connects products designer to consumers. the paper accepts the theory of gestalt psychology and sums up several methods used to design electric products used in house

    形態視知覺心理是溝通消費者與產品設計師橋梁，論文采納了格式塔心理學原理，運用形態視知覺心理歸納、總結了家電產品造型設計的幾種方法。
  6. Based on the superficially discussed issue of customer lifetime value, we suggest that customer subgroups with higher lifetime value should be selected as target of specific market strategy. finally, there are central algorithms described in detail and the analysis results of them as well

    論文對客戶價值分析也作了初步的探討，認為應將客戶流失預測群體中價值較高的子群體作為市場策略的目標群體，並結合消費者心理學的有關知識對客戶流失原因進行了簡單的分析。
  7. The main body, which includes 5 parts : in the conception section, first, it reknew the conception of both culture tourism and marketing position, in order to clear the concept and made it a guide of the whole article ; in the marketing section, next, it has studied on the world tourism market for its developing tendency and distinctive feature. it analyzed the present conditions of chongqing cultural market and also made prediction about it ; third, in the resources section, in the light of diversity, this part made a clear classification on chongqing cultural resources according to their characteristics ; the fourth part, in the product section, it give a position analysis about two things : the overall image, and the products of chongqing cultural tourism, and also made correlative strategies of them ; in the communicating section, fmally, it is mainly about how to communicate with tourism consumers, how to build up a good image of cq cultural tourism in their minds, and let them have a good understanding

    正文部分分為五個問題進行論述：首先對文化旅遊與市場定位的定義進行了重新認識，以求清晰概念，指導研究；第二，對世界旅遊市場發展的趨勢、特點和重慶地區文化旅遊市場發育現狀及開發前景進行分析和預測；第三，以差異化為劃分依據，對重慶地區的人文旅遊資源按其資源特色進行歸類簡括梳理：第四，對重慶文化旅遊的總體形象與重慶文化旅遊產品進行定位分析，提出了形象概念和產品定位的相關策略；最後，對如何利用有效溝通手段，在旅遊消費者心目中建立對重慶文化旅遊形象與重慶文化旅遊產品的良好認知，進行具體分析。
  8. Facts and myths about consumers preferences

    綠色食品及其消費者心理與行為研究
  9. On real estate marketing strategies amp; consumers ' psychology clb

    由消費者心理過程談房地產銷售策略
  10. Studies on effects of consumer psychology on new product purchasing

    消費者心理特徵對新產品購買的影響作用研究
  11. A study of online advertising effect ' s appraisement from a customer ' s psychology perspective

    基於消費者心理視角的網路廣告效果評價研究
  12. The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers

    現有的廣告效果測評方法不足以反映出廣告對于消費者心理影響的過程。
  13. Consumer ' s psychology will influence the design of electric products used in house. the paper discusses this influence by researching correlative theory and designing

    本論文通過理論研究和設計實踐的總結，從設計的角度討論了消費者心理對家電產品設計的影響。
  14. Pack the design is a main form that is the product sense of vision to inform, position accurate match the packing design of the consumer mental state, can make business enterprise outshine others in numerous competition brands

    包裝設計是作為產品視覺傳達的主要形式，定位準確符合消費者心理的包裝設計，能使企業在眾多競爭品牌中脫穎而出。
  15. Vivian thinks " creativity " is everything in successful advertising, from breaking down the doors and walls of understanding the customers to coming up with new ways to create interests, and speaks the language that customers can identify with

    薇薇安認為，成功的廣告，創意就是一切，不論是破解消費者心理，構思新點子引起興趣，或是使用消費者熟悉的語言。
  16. This represents a big change in consumer psychology, claims mr kelly, and one that is likely to deepen over time : market research suggests that 35 - year - olds have a much stronger desire to lead healthy lifestyles than 65 - year - olds

    凱利認為，這體現了消費者心理上的巨變，並且隨著時間的推移，這種變化有可能進一步加劇? ?市場研究表明， 35歲的人對健康生活方式的願望比65歲的人更為強烈。
  17. With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model

    本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。
  18. Secondly, from the angle of consumer ' s psychology, discuss mankind psychological activity how to influence that environment develop of the atrium in commercial building, analysis human impression and request of environment whether is the reason of development of commercial building ' s atrium from simple corridor in early days to the style of modern pluralism and ambiguity

    其次，從消費者心理的角度出發，討論了人類心理活動對商業中庭空間環境發展的影響，分析了人類對環境的感受和要求是商業中庭從早期加頂拱廊街的單純形式到現代多元化、多義性空間形式源動力的因由。
  19. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  20. In author ' s opinion, the consumer ' s psychology will be detached into two parts that are marketing psychology and consumer ' s vision and feeling psychology, and this influence mainly comes from the following parts : consumer ' s brand psychology, form vision and feeling psychology and color vision and feeling psychology

    作者認為消費者心理可分為市場消費心理、消費者視知覺心理兩個方面，並主要從品牌消費心理、形態視知覺心理、色彩視知覺心理三個方面對家電產品設計產生影響。
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