消費行為理論 的英文怎麼說
中文拼音 [xiāobìhángwéilǐlún]
消費行為理論
英文
consumer theory- 消 : 動詞1 (消失) disappear; vanish 2 (使消失; 消除) eliminate; dispel; remove 3 (度過; 消遣) pa...
- 費 : Ⅰ名詞1 (費用) fee; expense; expenditure; dues; charge 2 (姓氏) a surname Ⅱ動詞(花費; 耗費) ...
- 行 : 行Ⅰ名詞1 (行列) line; row 2 (排行) seniority among brothers and sisters:你行幾? 我行三。where...
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 論 : 論名詞(記錄孔子及其門徒的言行的「論語」) the analects of confucius
- 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
- 行為 : action; behaviour; conduct; deed
- 理論 : theory
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The model is on the basis of the theory of consumers ’ behavior, customer loyalty theory, trust theory and store image theory, and treats the customer satisfaction and customer trust as the media variables. this paper tries to cause a heuristic argument exploring the relation between the store image and customer loyalty within the framework in four dimensions of cognitive loyalty, affective loyalty, conative loyalty and action loyalty. then it develops the local scale which is suitable for use under the background of chinese culture
模型主要以消費者行為理論、顧客忠誠理論、信任理論和商店印象理論為基礎,以顧客滿意和顧客信任為中介變量,從認知忠誠、情感忠誠、意向忠誠和行為忠誠四個維度來探討商店印象與顧客忠誠間的關系,並通過文獻回顧,發展出適合我國文化背景的商店印象量表。On one hand, these ideas justified the hedonist view toward consumption ; on the other, functions like appreciation of beauty and identification were allotted to consumption. as, a result, secular acts of purchase became something that reflects one ' s social status, his pursuit of beauty, his patriotism and even his desire to realize his value as a human being
這些話語一方面為享樂性消費觀進行了合理化論證,另一方面又賦予了消費以審美、認同等重要功能,從而將世俗的消費行為解釋為可以體現身份地位、追求美的理想、尋求愛國情感並最終實現人生價值的世俗手段。Although terminology varies, some six axioms are usually cited as being required for consumer theory based on indifference curve analysis.
盡管使用的名詞不盡相同,通常認為,以無差異曲線分析為基礎的消費者行為理論要求以六條公理為前提。Within two years, she devised, in succession, the following projects for guangdong mobile : ( 1 ) analysis of the consumer behavior of the high - end clients of guangdong mobile ; ( 2 ) brand service strategies for the high - end clients of guangdong mobile ; ( 3 ) the century rainbow ( a high - grade trends magazine exclusively for the service of high - end clients of guangdong mobile ) ; ( 4 ) enjon ( another high - grade trends magazine exclusively for the service of high - end clients of guangdong mobile ) ; ( 5 ) the club of high - end clients of guangdong mobile ; ( 6 ) the gsm forum on knowledge management in china ; ( 7 ) the hope cup tour of elite golfers of the gsm club, and ; ( 8 ) the website of guangdong mobile for high - end consumer service
在2年的時間中,相繼為廣東移動完成: 《廣東移動高端用戶的消費行為分析》 ; 《廣東移動高端用戶品牌? ?的服務策略》 ; 《世紀虹》 (廣東移動高端用戶服務專用高檔時尚雜志) 、 《 enjon 》 (廣東移動高端用戶服務專用高檔時尚雜志) ; 《廣東移動高端用戶俱樂部》 , 《全球通中國知識管理論壇》 《全球通中國知識管理論壇》 ; 《全球通俱樂部希望杯高爾夫精英巡迴賽》 ; 《廣東移動高端用戶客服專用網站》 。The theory on tourist consuming behavior includes two parts : the analysis of the concept and theory emphasis
2旅遊消費行為基本理論由相關概念辨析和理論要點構成。Chapter 2 : development of theories and practice of consumer credit chapter 3 : development and problems in domestic consumer credit business chapter 4 : solutions to the consumer credit business in china consumer credit substantially alters the ideology and operation model of commercial banks in china, and we are looking forward to the growth of domestic commercial banks into internationally competitive modern banks
第二章:消費信貸理論和實踐的發展。第三章:我國消費信貸的發展及存在的問題第四章:借鑒國際經驗發展我國消費信貸的對策消費信貸是商業銀行經營理念與經營方式的一個重大變革,我們期待著國內商業銀行真正成為具有國際競爭優勢的現代銀行。This paper overviews the foundation of consumption behavior research theories in early days, aims at the consumption behavior under certain condition and uncertain conditions, and then sets up consumption models under certain condition and uncertain condition based on the life cycle consumption function
第二章是關于消費行為的理論綜述,文章探討了確定條件下和不確定條件下的生命周期消費函數形式,並給出了資產財富效應的生命周期/持久收入模型。The dissertation discusses this problem in great length, providing microcosmic foundation for the consumption theory research ni china. when using extended linear expenditure system ( eles ) to study consumption problem, many scholars always neglect the implicit hypotheses that the system is steady and income gap is small, resulting in dissatisfactory outcomes
因此在利用深深植根于西方社會制度、經濟組織等土壤之中的現代西方消費理論研究我國農戶消費行為,構造其消費函數模型時,必須以對我國農戶消費行為的理論分析為前提。On the analysis of the aging. chapter one expounds the foreground of the gray - headed market according as the theory " business opportunities is the integration of population, supply & demand and purchasing power ". chapter two describes the current situation of the gray - headed market, briefly analyzes the causes concerning markrting and recognizes the senior market. the main point of chapter three is about the consuming motivation, the mental and behaviorial characters of senior consumers. chapter four is the key part of this thesis, mainly dissertating the marketing tactics focusing on the gray - headed market
第二部分對我國老年市場的現狀進行了描述,重點分析了市場營銷方面的原因,並且對我國老年市場作了重新認識。第三部分重點研究了我國老年消費者的消費動機、消費心理特徵和消費行為特徵。第四部分是本文的重點,論述了面對老年市場我國企業如何採取正確的市場營銷策略。This article uses the modem consumption theory to study chinese fanner ' s consumer behavior and sets up error - correction model as econometric model on the basis of implementing stationarity test to the data of the model, and concludes that the uncertainty, excess sensitivity and the fanner ' s life - cycle characteristic are important factors to affect fanner ' s consumer behavior
摘要本文運用現代消費理論對中國的農民消費行為進行研究,在對模型的數據進行平穩性檢驗的基礎上,建立誤差修正模型作為計量模型,認為農民面臨的不確定性、農民消費的過度敏感性和農民消費行為的生命周期特徵是影響農民消費行為的重要因素。The fundamental theoretical framework of this dissertation is the " stimulus - response " model of psychological behaviorism. the author applies this model into the apparel - buying behavior and proposes the " systematical integrated model " in the apparel consumption decision - making. the author tends to find out the correspondent relationship between the different buying behaviors and their characteristics through the newest technique of data mining - - hybrid machine learning ( hml ). therefore, three sub - models on apparel consumption will be established
本研究的立足點是心理學行為主義學派「刺激? ?反應」理論在服裝消費行為決策過程中的延伸,並在購買者行為模式的基礎上提出了服裝消費決策行為系統整合模型,筆者試圖通過系統整合的思想,採用數據挖掘的最新技術? ?混合機器學習( hybridmachinelearning ,簡稱hml )力圖找出具有不同購買反應的人群特徵的對應關系,即通過hml對所採集的數據庫的運行及其分析,構建上海地區服裝消費在「購買產品及其數量選擇」 、 「購買地點選擇」和「購買者確定」三個子模型,從而勾勒上海家庭服裝消費決策行為系統整合模型。In short, the innovations of this research can be concluded as fomowings : ( 1 ) to take the lead in applying the newest data mining technique based - on the artificial intelligence in the traditional apparel expenditure behavior, which is not only unique in angle of view but also creative in the research methodology ; ( 2 ) to integrate each aspect of the household apparel consumption decision - making behavior within one system, then to apply the outcome into market practice ; ( 3 ) to take use of both the traditional statistic methods and data mining technique based - on hml to analysis apparel consumption decision - making behavior, which learn from others " strong points to offset one ' s weakness and achieve mastery through a comprehensive study of the subject
具體邇一言,本研究的創新之處可以歸納為: ( 1 )率先將基於人工智慧的數據挖掘最新技術和成果應用於傳統的服裝消費行為的研究,不僅視角獨特而且在消費行為研究的方法論上有所突破。 ( 2 )利用數據挖掘工具將家庭服裝消費行為的各個方面進行了系統的整合研究,突破了傳統研究的單一性和局部性,從而挖掘真正代表消費者購買傾向的規則和模式,並將研究結果應用於市場實際操作加以驗證,實現理論與實踐的結合。 ( 3 )將以數理統計為中心的傳統統計方法與以市場數據為中心的數據挖掘技術方法交叉應用於服裝消費行為的實際問題研究,取長補短,融會貫通。First, the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior, including information communication process and purchase process. we can see specific receiver, appropriate time, reachable channel and correct information can bring effective communication of information. purchasing power, product feature, perceived risk, definite knowledge of product and usage, consumer habit, purchasing environment and buying time all influence purchase behavior of consumer
首先應用傳播理論和消費者行為理論,通過對高科技消費品市場化過程的分析,包括對企業信息傳播過程的分析和消費者購買過程的分析,得出信息有效傳播依賴于明確的目標對象、恰當的傳播時機和渠道選擇以及不會存在理解偏差的信息;消費者購買能力、產品特性、消費者知覺到的風險、消費者有限的產品知識和使用知識、消費者習慣、購買環境、購買時間都會影響到消費者的購買行為。The first time i learnt it i was amazed by this simple yet extremely concise way of summarizing human beings
當我第一次聽到邊際效益的理論時真的感到非常驚訝,因為它用這麼簡單的概念就完整描述了人類的消費行為!The supply and demand theory, competition based on price and non - price theory, discrepancy products and competition structure theory, consumer ' s action theory and mentality expectancy theory all are important theory sources of commercial bank marketing theory
西方經濟學的需求理論、價格與非價格競爭理論、產品差異化和競爭結構理論、消費者行為理論、心理預期理論均是商業銀行營銷理論的重要理論源泉。Then the base of the theory and the way of the study in this field are discussed
接著本文討論了遊客消費行為研究的理論基礎和方法。With the social and academic background, this article investigates and studies the farmers " behaviour and thinking changes of their activities of consuming, giving birth to children, adjusting of agricultural industry, going out to employ in cities, co - operation with others. and regards that farmers have good changes toward the reform aims in behaviour and thinking : the traditional idea that money isn " t so important as feeling is changed, they regards money is necessary and important in daily life and production ; they are as important as the society ; they are open - minded and change their former attitude that competing is unnecessary and intend to compete
有鑒於此,本論文通過對市場化進程中農民消費行為與心理、人口生產行為與心理、產業結構調整行為與心理、進城就業行為與心理、合作行為與心理等的調查,對我國農民行為與心理的變遷進行了實證分析與理論研究,認為隨著改革的深入,農民行為與心理已經發生了向市場經濟方向發展的良性變遷,即:傳統「重義輕利」價值觀念逐漸演化為「功利觀念」 ,農民已經能夠正確看待金錢在生產與生活中的作用;農民自我意識和個體取向的價值觀念有增強之勢;農民行為與心理已經從封閉轉向開放,從隨遇而安轉向競爭進取。A review on the consumer behavior of western mainstream economics
西方主流經濟學的消費行為理論述評Comment on consumption behaviour theory in non - mainstream western economics
西方非主流經濟學的消費行為理論述評Based on the theory of physical - educational sociology, consuming behavior, physical - educational economics and martial arts, the author, with the methods of documents, social survey and statistics lucubrates development strategies of performance market of martial arts ' forms
摘要以體育社會學、消費行為學、體育經濟學、武術學等理論為基礎,採用了文獻資料、社會調查、數理統計等研究方法,就武術套路競賽市場開發策略等問題進行了深入研究。分享友人