清酒麴 的英文怎麼說
中文拼音 [qīngjiǔ]
清酒麴
英文
koji-
Foodstuffs - determination of ochratoxin a in wine and beer - hplc method with clean - up on a immunoaffinity column clean - up
食品.葡萄酒和啤酒中赭麴黴素a含量的測定.免疫親和柱層清潔的高效液相色譜法Yourhe da qu is one of the eight mayor famous brand of wines of china ' s old brand. several generations of people succeeded the millennium technology and made the wine with the high qualify chinese sorghum as leaven, and incorporate the modern science technology, form the unique style. yourhe da qu once received by consume warmly welcome and created the brilliant achievement. but since stepping into market economy, it pass by a lot detours. especially in the strategic respect of the brand, which exist some questions about cognition unclear, analysis fuzzily, orientation unadvisedly and so on. the paper will analyse through consumer and trade, find out about brand importance of strategy. and especially excavate one ' s own brand resources through the analysis of one ' s own brand, proceed with brand orientate and orientate and then, establish yourhe da qu ' s brand new image
洋河大麴是中國老牌八大名酒，系傳承千年工藝，以優質高粱為原料，以大火曲為發酵劑，並融入現代科學技術，形成了獨特的風格，一度深受消費者的歡迎，曾創造過輝煌的業績，但步入市場經濟以來，走過許多的彎路，特別是在品牌戰略方面，存在認識不清，分析模糊，定位不準等問題，本論文將通過消費者分析、行業分析來了解品牌戰略的重要性，特別是通過自己品牌的分析來挖掘自己的品牌資源，了解自己品牌的優勢和劣勢，進行品牌定位和再定位，樹立洋河大麴品牌新形象。
分享友人