渠道經理 的英文怎麼說
中文拼音 [qúdàojīnglǐ]
渠道經理
英文
ap manager- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 經 : 經動詞[紡織] (把紡好的紗或線梳整成經紗或經線) warp
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
- 經理 : 1. (經營管理) handle; manage2. (企業負責人) manager; director
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Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析,在收集大量資料的基礎上,主要應用有「營銷學之父」稱謂的菲利普.科特勒( philip . kotler )博士有關營銷策略的相關理論,重點闡述了在經營運作過程中,對中小企業至關重要的六個方面的內容:市場營銷環境分析,市場營銷調研分析,市場細分、市場定位、目標市場的選擇,產品定價和價格調整戰略,企業的營銷渠道管理以及賒銷風險的問題。Although the management of distribution channel has become more and more important in nowdays economic environment, many inland companies " insufficient carefulness with it and the inadvertence of channels " construction and management lead to the chaos ^ low efficiency in distribution, so does the emit company
在當前市場經濟環境下,營銷渠道管理的重要性日漸顯著。然而國內企業營銷渠道管理認識不足,企業自身營銷渠道建設與管理疏漏,導致了分銷的混亂與低效。逸美時裝公司也不例外。This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company
本文以營銷管理為主要研究方向,在相關理論的指導下,以鄭州新視明科技工程有限公司的經營實際為背景,深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題,包括產品線深度、廣度不足;渠道管理不力;廣告投入不夠;促銷方式過于簡單;員工缺乏系統的營銷知識;最重要的是沒有一套系統的適合公司長遠發展的營銷策略。With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況,分析了農電體制改革以及農網改造的情況;從技術經濟學的角度對兩網改造的投資情況進行了分析;並就小水電對全局營銷經濟活動的影響進行了探討;結合當前的實際情況,從經濟學的角度評價了「兩改一同價」的工作;用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況;針對營銷成果的分析,從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。For example, when the design flow of upward of the peace bridge of upward of the east - one main canal is 45m3 / s, the actual flow quantity is 23. 8m3 / s on the 30th of september in 1989, the water level of the transition region terminal of the mouth of hao wan flume of the east - one main canal had gained the design level of 4. 3m, and the level between downstream and shang tian yuan tunnel was generally higher. it says that the actual discharge capacity now is only about 24m3 / s which is half of the design value. this not only make the benefit of the irrigation district abnormal, but also greatly hinder the economic development of the irrigation district, and lead to the canal run frequently at small flow, high water level, lengthen the discharge duration
如東一乾渠上段太平橋以上設計流量45m ~ 3 s , 1989年9月30日實測通水流量23 . 8m ~ 3 s時,東一乾渠郝灣渡槽出口漸變段末端水位已達到設計水位4 . 3m ,其下游至上天院隧洞水位也普遍偏高,即東一乾渠上段目前僅能通過流量24m ~ 3 s左右,只有設計值的50左右,不僅使灌區效益得不到正常發揮,嚴重阻礙了灌區范圍內的經濟發展,而且使渠道經常處于小流量、高水位運行,延長了次通水時間,大大增加了渠道工程的安全管理難度。Through borrowing from the advanced foreign theories and combining with the experience of domestic companies in the construction of sales channels and management. i hope that i can find the mode of sales channels management system with chinese characteristics
筆者希望通過借鑒國外的先進理論、結合國內企業在銷售渠道的建立和管理方面的經驗教訓,找出適合中國企業特色的銷售渠道管理系統的模式。This essay in followed by the sales channels management system of south - east motors and will analyze and explain in the following four aspects : 1. several phrases and existing problem in choosing the sales mode by south - east motors. 2. to analyze several problems as follows : the choosing of sales channels members, the dividing of sales channels stages, the resolution of sales channels conflicts, the establishing of prices system, the construction of service system in the future. 3. to analyze the advantages and disadvantages the 4 popularly used sales modes such as buying - off system, sales system, assistant sales system and together with the actual condition of south - east motors sales channels management system, i make sure that assistant sales system will be the future sales channels management mode and development direction of south - east motors
本文以東南汽車公司如何建立銷售渠道管理系統為主線,從四方面進行分析和闡述:東南汽車公司銷售模式選擇經歷的幾個階段及存在問題;對東南汽車公司在渠道成員選擇、渠道層次劃分,渠道沖突解決,價格體系的制訂、今後服務體系的建立等幾個方面進行分析,分析其存在的問題;從理論上分析目前廣泛採用的代理制、買斷制、經銷制、助銷制四種銷售模式的優缺點,結合東南公司銷售渠道管理系統的實際情況,確定將助銷式作為東南公司今後渠道管理模式的發展方向;通過確定東南公司採用助銷模式,來解決目前東南公司在銷售渠道管理系統所存在的問題。The huaya plastic company was established in 1994. it is a company that has taiwan capital background. after near 10 years growing and operating, huaya plastic company have formed a successful system about sale channel management. the system have gotten better record in the aspect of raising enterprise market to possess rate and famous degree
1994年成立的具有臺資背景的華亞公司經過近十年的摸索和操作,形成了具有鮮明特徵的以經銷商制為主導的企業銷售渠道管理機制,該機製成功運轉,在提高企業市場佔有率和知名度方面取得了較好成績。It seems very young and weak in comparison with the plentiful theories of sales channels construction and several decades " experience of management of foreign vehicle companies. our vehicle companies will be inferior to other foreign competition in the competition. so how to establish the scientific and efficient management mode of sales channels becomes one of the important problems with which domestic vehicle producers are faced
同國外公司擁有的豐富的市場渠道建立的理論和幾十年的渠道管理經驗相比,顯得十分的幼稚和薄弱,使我國汽車企業在未來的競爭中處於弱勢,因此如何建立科學有效的銷售渠道管理模式成為國內汽車企業所面臨的重大難題之一。As the construction of our country ' s socialist market economy is going deep and perfect continuously, enterprise sales becomes the crucial point of enterprise development. some western classical theories have been lead into the marketing and construction of sale channel gradually. the theories combined with domestic actual condition and practices, have formed the management mechanism of sale channel that has chinese characteristic
隨著我國社會主義市場經濟建設不斷深入和完善,企業營銷日益成為企業發展的關鍵所在,企業營銷中的重要環節銷售渠道建設和管理也逐漸引入西方的一些經典理論,並結合國內的實際情況付之實踐,形成了具有中國特色的銷售渠道管理機制。After discussing changes in consuming structure and consuming psychology in household appliance market in cities, it points out that enterprises should decide on their channel patterns on the basis of their own market position and the centralization of retailing markets and at the same time should cooperate well with the distributors of household appliance chains
第三章對我國城市家電市場消費結構變化和消費者的消費心理進行分析,並探討了城市家電零售終端的發展趨勢,指出企業應該根據企業自身的市場地位和零售市場的集中程度確定渠道模式,在渠道管理上要處理好與家電連鎖經銷商的關系。After consulting the channel management and design methods of worldwide beverage companies and markets, the writer comes to some conclusions, which can make the enterprises manage their channels efficiently. and the main point is that the enterprises should exactly know the essence of the middleman during their management
在參考了國內外飲料生產銷售企業的現有渠道管理、設計方式,借鑒了統一公司在各級渠道管理上的經驗得失后,筆者總結出飲料企業搭建渠道管理平臺、控制激勵、維護和改進分銷渠道的具有一定實踐性的方法。The business of tianjin chinapack imp. & exp. co., ltd involved is both import and export, specializing in paper. pulp, plastics, metals relating to light industries, textiles, garments, food, native products, oils and cereals, chemicals. machines, equipments and other lines, and adopts the flexible operation by general trade, processing trade, assembling trade, compensation trade with the clents with a lot of countries all over the world, and also keeps steady connections with the hundreds of domestic clients in the north of china while enjoys our fine business reputation
2004年公司與中國包裝進出口天津公司進一步業務整合,整合后全面延承中國包裝進出口天津公司40餘年的經營歷史和業務渠道;經營輕工、紡織、服裝、食品、土產、糧油、化工和機電產品等各類商品的進出口和國內銷售業務;從事自營、代理、來料加工、進料加工等多種靈活貿易方式;與世界幾十個國家和地區的客商以及華北、東北、西北、西南等國內各地區數百家企業建有穩定的貿易關系,在業內享有廣泛的信譽度。This part point out the daily management of market channel seller is good for enterprise. and equitable price system, channel encouragement and control are the key of enterprise
指出加強對營銷渠道經銷商的日常管理對開發渠道潛力有積極作用,而且合理的渠道價格體系,渠道激勵和控制是企業真正用好渠道,發揮渠道作用的關鍵。Through the research of present situation of animal pharmaceutical trade in our country and the work comprehend of aili animal pharmaceutical co., ltd, this paper put forwards the new market channel management system which fit for aili company properly the paper is made up of four parts : the first part summarily introduces the present situation of chinese animal pharmaceutical and mainly analyzes the condition of aili company ; the second part analyzes carefully the market channel model of animal pharmaceutical in china ; the third part designs the market channel for aili company
經過實際工作了解,本文希望通過對我國動物藥品行業和愛力動物藥品公司現狀的研究,結合市場營銷渠道管理的相關理論,提出適合愛力公司發展戰略需要的新的營銷渠道管理體系。全文共分四個部分:第一部份簡要介紹了我國動物藥品的現狀,重點分析了愛力公司的經營情況。第二部分對我國目前動物藥品的營銷渠道模式進行了全面的分析。I company was founded in 2003, operating household textiles, pyjamas, underwear has more than 10 years, fixed, the wholesale and retail channels mature, the acting with shanghai, guangdong various brands, operating dozens of sentinel plants, to trade within clothing
我公司成立於2003年,經營家用紡織品、睡衣、內衣已有十余年,有固定、成熟的批發零售渠道,代理有上海、廣東多個品牌,經營有幾十個外貿定點廠的外轉內服裝。The marketing channel manages the circulation theories in the economics, the merchandise circulation theories, the trade cost economics and the marketing theories for foundation and source
分銷渠道管理理論是以經濟學中流通理論、商品流通理論、交易成本經濟學和營銷理論為基礎和來源的。As one of the most successfully running retail channels, kodak imaging network owned over 8600 chain stores across 760 cities around whole china. being great business expansion of last ten years, kodak management are encountering new challenge : how to deal with the tough market trends with lower per - store margin and channel control issues
作為目前中國經營最成功的零售通路?覆蓋全中國760多個城市,擁有超過8600家加盟連鎖店的柯達影像網路,經歷了在中國第一個十年的巨大成功之後,如何應對單店利潤下降和渠道管理等新的市場環境的挑戰,成為擺在柯達管理層面前的一個新問題。The third part discusses the standard of a distributor and how to recruit and get the best distributors for a business. the forth part relates the management of distribution channel, such as the management of channel price, the management of channel promotion and the stimulating of the distributor and how to resolve the conflict among distributors. in the last part, based on the analyzing of the channel system of yashi co., ltd., the advice of adjusting the channel has been provided, and the way of how to integrate the traditional and new channel has been given
全文共分五章:第一章對亞獅公司的行業背景及公司的渠道建設進行分析,以介紹公司所處的市場環境及公司的渠道演變;第二章分別對企業選擇渠道的原則、設立渠道目標及如何確立渠道結構和分配渠道成員任務等問題進行了闡述;第三章探討了公司選擇渠道成員的原則和標準以及選擇渠道成員的策略;第四章對渠道管理的幾個方面:價格管理,促銷管理,渠道成員的激勵與績效評估和渠道沖突的管理等展開討論;最後,經過對亞獅公司分銷渠道存在的問題進行了分析,提出了改進建議,並就傳統渠道與新型渠道的整合提出了意見,展示公司渠道建設的方向。This part includes the production planning & the sales volume prediction, the price control, the local distribution & management, the sales terminals management and the after - sale service, etc. in the third part, the developmental trend of the cellular phone distribution channel is predicted based on the analysis of the china mobile phone market
渠道管理主要包括生產計劃與銷量預測、價格管理、地區分銷管理、銷售終端管理以及售後服務等。第三部分是在對手機分銷市場進行分析論述的基礎上提出未來發展的趨勢。渠道扁平化是目前渠道結構發展中已經初現端倪的一種趨勢,同時也是競爭的必然結果。分享友人