營銷傳播組合 的英文怎麼說
中文拼音 [yíngxiāozhuànbōzǔgě]
營銷傳播組合
英文
marketing communications mix- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 傳 : 傳名詞1 (解釋經文的著作) commentaries on classics 2 (傳記) biography 3 (敘述歷史故事的作品)...
- 播 : 播名詞(姓氏) a surname
- 組 : Ⅰ名詞1 (由不多的人員組成的單位) group 2 (姓氏) a surname Ⅱ動詞(組織) organize; form Ⅲ量詞(...
- 合 : 合量詞(容量單位) ge, a unit of dry measure for grain (=1 decilitre)
- 營銷 : marketing (ma)
- 傳播 : 1 (廣泛散布) disseminate; propagate; spread; (over); diffuse; transmit; run 2 [物理學] propag...
- 組合 : 1 (組織成為整體) make up; compose; constitute 2 (組織起來的整體) association; combination3 [...
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The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate, including usp, media mix, merchandising system, affairs marketing, to mold expert " s image, and so on. in addition, it introduces a new marketing method into the moon cake industry, a method that combines oem with mass customization
並研究了佳禾月餅整合營銷傳播策劃的運作流程和具體方法,即usp理論、媒介組合、導入零售協銷系統、事件營銷、專家形象塑造等方法,還創造性地將反向oem與大規模定製結合的創新方法引入到月餅行業中來Therefore, it is an essential issue in the field of hotel marketing to explore the means of establishing effective brand communicative strategies through appropriate brand communication mix, so as to advance the hotel brand ' s driving force to customer ' s purchase intent
因此,如何制定行之有效的品牌傳播策略,採取合適的品牌傳播組合,從而提升品牌對顧客購買決策的驅動力,這是飯店營銷傳播的重要課題。
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