營銷手法 的英文怎麼說

中文拼音 [yíngxiāoshǒufǎ]
營銷手法 英文
marketing tactic
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 手 : Ⅰ名詞1 （人體上肢前端能拿東西的部分） hand 2 （擅長某種技能的人或做某種事的人） a person doing or...
  • 法 : Ⅰ名詞1 （由國家制定或認可的行為規則的總稱） law 2 （方法; 方式） way; method; mode; means 3 （標...
  • 營銷 : marketing （ma）
  1. In the thesis the author comprehensively described the csn ' s circumstance. as far as the national airlines industry and its structure are concerned, combining the key factors of csn ' s stratagem, the writer analyzed its internal superiority, outside opportunity and threat and weakness with the measure of swot

    論文系統闡述了南航的營銷環境，從民航行業分析和行業結構分析入手，結合南航的戰略環境關鍵要素分析，用swot法分析歸納了南航內在的優勢、弱勢和面臨的外在機會和威脅。
  2. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  3. That year, capture to market with the quick and big cent sum that try to be practicals of newness that sale skill design with product, machine cabinet go togethering of boundary the start mindset from query the conversion study with chase, more how many brand oneself fixed position is yuesheng epigone, on each details all lifelike gram yuesheng

    當年，以嶄新務實的營銷手法和產品設計對市場的迅速的大分額占領，機櫃界的同行們開始把心態從質疑轉換成學習和追趕，更有若干品牌把自己定位為悅盛的追隨者，在每一個細節上都惟妙惟肖的克隆悅盛。
  4. This thesis based on the development of heilongjiang ' s green foods, through a large amount of collection and arrangement, to analyze the opportunity of development, some objective problems, course and present condition of heilongjiang ' s green food, point out the countermeasure of development of heilongjiang ' s green food. the thesis is divided into five units : unit 1 analyzes the definitions and characters of green foods, standard and signs of green food. the advantage which green food have and the significance of green food ; unit 2 analyzes the development course and present development situation of heilongjiang ' s green food based on analyzing the starter and development situation of our country, heilongjiang ' s green food past ten years, more work goes before in our country ; unit 3 analyzes the questions required dealing with which exists in development of heilongjiang ' s green foods, it indues that think is too late, the scale is too small, the way of sell is late and false is too much more ; unit 4 draws a conclusion that there is nice chance of developing green food in heilongjiang, based on using a large amount of data ; the last unit provides the ways to turn think, stronger big factories, make the sell way is more than before and draw the lay fastly, and provides appropriate countermeasures to develop heilongjiang ' s green food further i n a healthy way

    本文共分五章，第一章在分析了綠色食品的概念與特點的基礎上，對綠色食品的標準與標志進行了界定，並明確規定了綠色食品必須具備的條件，提出了發展綠色食品的意義；第二章在分析我國綠色食品的起步與發展概況的基礎上，對黑龍江省綠色食品的發展歷程和發展現狀進行了分析，黑龍江省綠色食品產業經過十多年的努力，呈現了全省合力抓綠色食品，健康快速發展的好勢頭，並且許多工作都走在全國的前列；第三章從實證著手，分析了黑龍江省綠色食品發展中存在思想觀念滯后、品牌雜、經營銷售方式落後、假冒現象多等若干亟待解決的問題；第四章運用大量數據，得出黑龍江省發展綠色食品的良好機遇，為黑龍江省綠色食品的發展提供了廣闊的發展空間；第五章針對黑龍江省綠色食品發展中存在的問題提出了轉變傳統觀念、壯大龍頭企業、抓好市場營銷、加強綠色食品法規的制定等相應的對策，並對黑龍江省綠色食品的進一步的健康發展提出了新的思路。
  5. Ci ( corporate identity ) includes mi ( mind identity ), bi ( behavior identity ) and vi ( visual identity ). it is depended on visual design, logo shape, specifically color etc. to form a corporate visualize drawing market idea, behavior ruler, management characteristic, packaging style, operating ruler and strategy together. after the standardization of corporate name and logo, the information of the corporation could be communicated and spread from the corporation to the whole society

    企業形象（ corporateidentity ， ci ）也叫企業識別系統，它包括企業理念識別（ mindidentity ， mi ） 、企業行為識別（ behavioridentity ， bi ） 、企業視覺識別（ visualidentity ， vi ）三個部分，是指運用視覺設計手段，通過標志的造型和特定的色彩等表現手法，使企業的經營理念、行為規范、管理特色、產品包裝風格、營銷準則與策略形成一種整體形象。
  6. Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems

    本文在大量調查和理論研究的基礎上，分析了長沙市房地產業的現狀和問題，提出了長沙住宅市場需求量預測模型，並對2002年長沙住宅市場需求量進行預測，對長沙房地產業發展進行縱向和橫向比較，論述了外國企業進入中國房地產市場指日可待，論述了我國目前土地出讓制度不透明，政策管理手段繁雜、效率不高，規劃部門與房地產業的滯后與沖突，中介服務機構缺乏法律，物業管理公司無法可依，監控體系不健全等外部環境問題；論述了我國目前房地產企業規模偏小，管理體制乏力，技術力量薄弱，融資渠道狹窄，產品質量不高，產品規格不齊，價格偏高，以及營銷手段落後等內部環境等問題。
  7. Although got the advantages in variety, price and management, the smes still face the lots of obstacles and challenges of hard internal competition, limit of trade and financial system, the lack of support of service system, all the above questions result in the large social burden on smes. on the other hand, the smes have shortcomings in concept, technique, management and etc, thus lead to low labor productivity, lack of information and blindness in management. the smes needs to pay attention to the recognition and application of the market opportunities in order to push the development

    為了推動中小企業的不斷成長和發展，本文介紹了市場機會的含義類別和特徵，闡明了對市場機會的有效識別的意義，並且集中探討了中小企業要在一定的原則基礎上，積極利用自身能力收集市場信息，針對現存市場機會，應用供需缺口尋找法，市場細分尋找法，產品缺陷尋找法和借鑒競爭對手尋找法來識別;針對需要創造的市場機會，主要應用市場趨勢法、社會潮流法、科學技術法、營銷手段法來發掘更有利於企業發展的市場機會。
  8. At present, sports marketing is an idea with meaning but without exact definition. some enterprises eager for quick success and isntant benefit have used sport marketing as a fast way of making money similar to sales promotion. therefore, sports marketing does not play an important role for these enterprises. for those enterprises stressing long - term interest, sports marketing is more effective and useful than promotion and advertising

    目前體育營銷是一個有內涵而無定義的概念，急功近利的企業把體育營銷更多地看成是和促銷一樣的短平快營銷手法，而不能正確認識體育營銷內涵，因而體育營銷對企業並無太多的促進作用;注重長遠利益的企業視體育營銷是絕對高於促銷、廣告之上的一種高層次營銷手法，尤其是在產品層面和市場層面的營銷趨同性越來越嚴重的時候，體育營銷給企業的作用將是多元化、復合型、持久性的。
  9. Shi yuzhu marketing practices are bizarre, by the end of 2006 journey of television advertisements have distinctivestyle : the red long hair of a girl, suddenly facing laptop comedy, followed closely by the beijing opera 一 聲 imitating nian white, the icon of a hand - pulled " journey of network " four words, the bottom screen has been a web site : recently, i watching, shi yuzhu " marketing tricks " behind what kind of hidden wisdom, as well as local professional experience

    史玉柱的營銷手法的卻怪誕， 2006年底征途的電視廣告有著鮮明的腦白金風格：一位長發披肩的紅衣少女，突然對著筆記本電腦爆笑，緊接著是一聲模仿京劇念白的怪叫，一個手掌式的圖標拉出「征途網路」四個字，屏幕下方一直有一個網址：最近，我也在看，史玉柱的「營銷詭計」背後，隱藏著什麼樣的本土智慧以及專業經驗。
  10. Chapter one has mainly introduced the development of the market of chinese car, and the theory of satisfaction to customer has carried on the survey. foreign study on customer satisfaction deepen and not thorough quite already, customer satisfaction research to accompany by enterprise management idea transformation of weight and produce. the basic goal that enterprises exist is to pursue the maximization of the profit or maximization of enterprise ' s value, satisfied with the centre theory to develop from theory of centre of output value to the customer progressively, just because the customer is satisfied with the appearance of the centre theory, have produced customer ' s satisfactory research

    我國的汽車市場已經步入了高速發展的快車道，市場競爭空前激烈，產品同質化越來越高、可替代性越來越強、服務模式也日趨同一化，顧客的消費行為亦由感性階段進入了理性階段，在這樣一個復雜、瞬息萬變的市場激烈競爭中，單純的產品策略、服務策略等營銷手段無疑已經無法被顧客識別，而以「顧客為中心」 ，不斷提高顧客滿意度、提升顧客忠誠度、培養獨特的品牌已經成為了轎車企業突圍的唯一出路。
  11. By applying the marketing theory of associate programs respectively to beijing youth daily ' s, luoyang daily ' s, beijing star daily ' s practice of membership system in distributing the newspaper, this thesis holds that the mode of membership in newspaper distribution is a breakthrough and innovation in the marketing of the press in the increasingly complicated circumstance, in which the competition among newspapers becomes more and more intense, readers " fidelity decreases, the audience decides its consumption behavior more and more on its emotional appeal, newspapers devote more to building up intimate relationship with its target audience and paying more attention to effective distribution, the market is more and more categorized, traditional ways of marketing have been less and less influential and the entry into the wto has brought about great challenge to the press industry

    《北京青年報》 、 《洛陽日報》 、 《北京娛樂信報》等報刊借鑒其他行業會員制營銷模式，在報紙行業進行了會員制發行模式的實踐，對尚處嘗試階段的會員制發行模式進行了理性探索。 「會員制」發行模式是報業在市場競爭日趨激烈、讀者忠誠度降低、市場細分加劇、報社開始注重有效發行、報紙營銷趨向產品服務化、讀者產生感性消費需要、傳統促銷方法逐漸失效及加入wto給我國報業帶來的挑戰等復雜多變的市場環境中，報社運用關系營銷理念和數據庫技術，在營銷手段方面尋找的突破和創新之舉。其產生是必然的。
  12. Among the suggestions, the following two are emphasized : first, gradually promoting " one - to - one marketing " with the establishment and analysis of the customer database, and expanding customer relationship and customer value through customer relationship management to obtain unparalleled competitive advantages ; secondly, organizing the human resources from the marketing stand point by applying company ' s outside marketing means to its internal marketing, and improving the company employees " quality through the inside marketing

    其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
  13. In recent years, the high speed development of chinese economy promotes automobile and automobile parts industry boosting fast in production scale and sales and profits in china axle branch company belongs to faw jiefang vehicle co, ltd, its former name is faw chassis plant, established in 1955 its main products are 4 ~ 16ton front axle series, casting axle and pressing & welding axle middle rear axle series etc, total more than 30 varieties its main customer is faw coming into the new century, the truck market of china present more new requirement characteristics and some new faces faw ’ s market share decreased sharply, however its further development strategic objective is still keeping the first share of industry market therefore, the purpose of this study is, with the continuous instruction of high duty and large power trucks, and the implementation of the strategy of introduction / spread, how axle branch company to be stronger and larger in the new market competition situation, thereby meet the macro - strategic objective requirement since 20 century 80s, the study point of enterprise strategy theory has been transferred to enterprise competition theory stepwise, and three main strategy schools have come up : industry structure school, core capability school and strategy resource school this study paper herein will apply some theories and methods from these three schools to study the development strategy of axle branch company, combined with the research study result of domestic and foreign auto parts industry circumstance, with the methods of deduction and

    新的需求特點和后進入企業的參與，打破了傳統競爭格局，集中度下降，同時國內市場國際化趨勢使競爭升級，一汽卡車市場佔有率大幅下降，作為中國汽車工業的搖籃，其戰略是繼續保持行業市場佔有率第一。作為一汽集團的一個戰略單位，面對新的市場進入者，還應重新審視其現有產品構成、開發水平、產品水平、製造技術、營銷手段等方面的問題，制定在新形勢、新環境下的發展戰略，才能跟上中國乃至世界汽車整車、零部件發展的新趨勢、新要求，才能在激烈的市場競爭中立於不敗之地。本論文通過對車橋分公司面臨的市場環境和目前經營狀況的分析，指出其發展方面存在的問題，並以「專題研究」形式，運用戰略管理的一些理論和方法，並結合對國內外汽車零部件行業環境及發展趨勢的調查研究，用演繹推理的方法來研究車橋分公司發展戰略。
  14. The network marketing is the very strong work of the professional service, requesting the enterprise needs of highly professional people to be responsible for the operation, following rival variety in good time, having full understanding to the network marketing, deep awareness of network the operation of the brand, have special views to the network marketing, acquaint with to reply a network public relations, carry out, know various network marketing methods, for example blog marketing, search engine marketing, website discharge analysis etc., therefore, business enterprise network marketings all request a business enterprise from be responsible for the section of network marketing or specialized person exclusively to operate

    網路營銷是專業服務很強的工作，要求企業需要專業性很強的人來負責操作，要適時跟進競爭對手變化，對網路營銷有充分的認識，深諳網路品牌的操作，對網路營銷有獨特的見解，熟悉應對網路公關，執行到位，懂得各種網路營銷方法，比如博客營銷、搜索引擎營銷，網站流量分析等，因此，企業網路營銷都要求企業由專門的負責網路營銷的部門或專門的人來操作！
  15. According to the relevant theory of relationship marketing - a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on crm, database marketing and interrior marketing. it emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept

    其中，重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部資源，提高公司的整體素質。
  16. It emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept

    其中重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部營銷，提高公司的整體素質。
  17. Outbound links are one of the cheapest forms of marketing available

    導出連接是最便宜的營銷手法。
  18. By holding convictions of " sincerity, reliability, reciprocity based on equality and common prosperity ", applying scientific management system and advanced marketing approach, it has recommended the brand motion successfully to the market and gained good profits

    茂順豐秉乘著「真誠、信任、平等互利、共謀發展」的信念，運用科學的管理體制、先進的營銷手法，把茂順豐品牌成功推向市場，並取得較好的經濟效益。
  19. Second, while banks are actively exploring new markets and expanding the market share, the ways to achieve these may arouse concern. banks may be too aggressive to seize new markets and have not taken into full consideration the adherence to business ethics at all times. for example, failing to disclose full information about potential gains and losses, risks involved, or safeguard the customers privacy

    再者，銀行在積極拓展市場及新業務的同時，其營銷手法可能引起爭議；銀行可能急於搶占市場，在推銷金融服務或產品時，未能充份考慮到合符商業操守，向客戶充份提供有關收益、成本及潛在風險等資訊，又或可能未有充份維護客戶私隱。
  20. Financing selling - purchaser credit pushed by sellers, is a new selling method appeared in these year in china. to many chinese enterprises and industries, it is a fatal marketing method transform. this selling method has successfully solved the high receivables rate and account sale problem

    融資銷售? ?銷售商推進的買方信貸，是我國近幾年出現的新的營銷方法，對我國許多企業和產業來說是一種重大的營銷手段變革；融資銷售有效地解決了企業賒銷、高應收帳款率問題。
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