營銷理念 的英文怎麼說

中文拼音 [yíngxiāolǐniàn]
營銷理念 英文
marketing philosophy
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 念 : Ⅰ動詞1 （看著文字發出聲音; 讀） read aloud 2 （上學） study; attend school 3 （想念; 考慮） think...
  • 營銷 : marketing （ma）
  • 理念 : [哲學] idea
  1. Till now, our retailing companies have been improved greatly. but facing furious competition of foreign retailing magnates, chinese retailing industry has obvious disparity, such as lower industry concentrating level, smaller corporation size, lower technical content, behindhand marketing concept. so they desiderate to enhance corporations " core competence

    隨著wto后零售業的全面對外開放，與外資零售巨頭相比，我國零售業存在著產業集中度低、企業規模小、科技含量低，營銷理念滯后等明顯差距，迫切呼喚先進的營銷理念和經營手段來縮小差距，提高企業市場競爭力。
  2. After above fifty years of flourish expansion, the domestic seamless steel tube enterprises are now facing many contradictions, such as the unsuitable product category for consumption structure, lagging techniques, weak marketing concept. the competition among the enterprises in this field becomes incandescing etc. the essential characteristic of the market makes the enterprises feel more and more oppressive pressure

    國內無縫鋼管產業經過五十余年的蓬勃擴張后，已面臨著品種不能適應消費結構、工藝技術水平落後、市場營銷理念薄弱等諸多矛盾，產業內各生產企業的競爭已進入白熱化。優勝劣汰這一市場經濟的根本特徵使每一個企業感到越來越沉重的壓力。
  3. Analysis of objectivism to seting up relation - marketing in our enterprises

    我國企業樹立關系營銷理念的客觀性分析
  4. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  5. After the analysis of current market situation, the report has posed " a customer orientated marketing strategy ", emphasizing the value of customer relationship, fostering consumers " loyalty, as well as meeting the exact demand of the customers. these new management models and strategies are generated to fulfill the above - mentioned requirement. the report consists of four major sections

    本文在分析了企業營銷理念的現狀和當前市場狀況之後，提出了「以客戶為導向的市場營銷了理論」 ，突出客戶價值，培養顧客忠誠度，滿足客戶的真正需求，並以此為基礎構架出了新的企業營銷管理模式和營銷策略組合。
  6. We are based on market demands and focus on scientific research and development as a driving force, with the concept of good faith & advanced technology, relying on scientific and technological progress, combined the scientific management model with the advanced marketing concepts, taken the high - tech content & high - quality character as the standards, constantly pushing all kinds of specialty products with its low prices to xiamen, quanzhou and zhangzhou taiwanese regional markets

    我們以市場需求為導向，以科研開發為動力，憑著優良的技術及誠信的理念，依靠科技進步，將科學的管理模式與先進的營銷理念相結合，以高技術含量、高質量品位為標準，將品種齊全價格低廉的特色產品不斷推向廈、泉、漳閩南地區市場。
  7. With the development of electric power industry reform, the customers are showing more demands in power quality, reliability, convenience and the whole process of service. however, as an invisible product, there is still no systematic research about its strategy, organizational structure and its hrm. no more are its promotion, marketing concept establishment and the capital arrangement

    但是作為沒有形式產品的電力商品如何進行增供促銷，供電企業如何樹立完整的營銷理念，建立營銷戰略思想和完善的營銷組織體系，在市場營銷活動中如何進行合理的人力資源配備和資金安排等，都沒有比較系統的研究和探討。
  8. In the 21st century, the emphasis of enterprise marketing have been transformed from tangible products to intangible products. during the process, the enterprise needs new marketing mind, new marketing stratagem and strategy. so a series of marketing innovations are needed

    『在zi世紀，企業營銷的重點己從實體產品的營銷向以無形產品為主的服務營銷轉土變，在這一轉變的過程中，企業需要新的營銷理念，新的營銷戰略及其策略。
  9. The marketing thinking based on the buyer - demand, which recommends that the activities of operation and administration should consider the customers as the center, satisfy customers " demands and wants, and strengthen the bilateral communication, can suit the development of personal financial business, so it is applied extensively in global commercial banks

    以買方需求為起點的營銷理念，倡導開展以客戶為中心的經營管理活動，滿足消費者需求和慾望，加強雙向溝通，這一理念正適應了個人金融業務的發展需要，得以在全球的商業銀行中廣泛應用。
  10. In late 1990s, non - profit organization marketing emerges 4 trends : maturity of social marketing ; globalization of non - profit marketing ; increasing of cause - related marketing ; and regulation of marketing value in npo

    20世紀90年代後期以來，非營利組織營銷領域還出現了四種新的發展趨勢:社會營銷概念的成熟;非營利營銷的全球化;事業關聯營銷的增長;非營利領域的營銷理念規范。
  11. Firstly, on the marketing view, for all kinds of manager ' s errors, it put forward the new views possessed by enterprises, which are technical development, social marketing, green marketing, competition and cooperation

    在營銷觀念方面，文章針對我國高新技術企業管理者在營銷理念上存在的種種誤區，提出企業應該具備市場導向的技術開發、社會營銷、綠色營銷、競爭合作等新的觀念。
  12. The strategy that smcc ' s expands the market by developing new customers is marketing ' s concept as the goal of retention customer. 2. designed the investigation model for smcc customers " satisfaction, and the sample method and sample frame

    本文在分析和研究中有以下幾點創新： 1 、首次提出了以維系客戶為目標策略的移動服務營銷理念； 2 、設計了四川移動用戶滿意度調查模型和抽樣方法。
  13. The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing

    論文的研究思路是：通過對近幾年國內壽險營銷的考察，發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ，壽險營銷人員素質、營銷渠道等方面存在許多問題；從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發，分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響；從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因；從樹立「 cs 」服務理念，實現「顧客滿意」 ，開發創新性、 「復合型」壽險產品，穩妥發展壽險產品「證券化」 ，適時完善營銷「基本法」 ，整頓營銷隊伍，提高壽險營銷人員整體素質，開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。
  14. By applying the marketing theory of associate programs respectively to beijing youth daily ' s, luoyang daily ' s, beijing star daily ' s practice of membership system in distributing the newspaper, this thesis holds that the mode of membership in newspaper distribution is a breakthrough and innovation in the marketing of the press in the increasingly complicated circumstance, in which the competition among newspapers becomes more and more intense, readers " fidelity decreases, the audience decides its consumption behavior more and more on its emotional appeal, newspapers devote more to building up intimate relationship with its target audience and paying more attention to effective distribution, the market is more and more categorized, traditional ways of marketing have been less and less influential and the entry into the wto has brought about great challenge to the press industry

    《北京青年報》 、 《洛陽日報》 、 《北京娛樂信報》等報刊借鑒其他行業會員制營銷模式，在報紙行業進行了會員制發行模式的實踐，對尚處嘗試階段的會員制發行模式進行了理性探索。 「會員制」發行模式是報業在市場競爭日趨激烈、讀者忠誠度降低、市場細分加劇、報社開始注重有效發行、報紙營銷趨向產品服務化、讀者產生感性消費需要、傳統促銷方法逐漸失效及加入wto給我國報業帶來的挑戰等復雜多變的市場環境中，報社運用關系營銷理念和數據庫技術，在營銷手段方面尋找的突破和創新之舉。其產生是必然的。
  15. To achieve and maintain the dominant position, hotels have to focus on the better perception of the service quality and then satisfy the needs of customers so that they can accomplish economic returns and social benefits

    不斷湧入的海外兵團，憑借其強大的資金優勢、成熟的營銷理念，深厚的品牌文化，使我國飯店業競爭「雪上加霜」 。
  16. This section includes the following aspect : to cultivate the marketing concept of employees, to establish a strict finance and accounting system, to implement the logistics plan step by step and to use the advantages of network

    文章最後從員工新型營銷理念培養、強化財務杠桿「硬約束」 、分階段實施物流方案以及充分利用網路優勢等方面對hs公司提出了方案實施建議。
  17. At present, the group and china oil and food import and export corporation international company in two domestic big edible oil produce the group well, after more than ten years of development, not merely successful introduction salad oil, has opened up the market of sales volume several ten billion, besides, introduce " gold dragon fish " also, " the good fortune faces on the door " serial edible oil, and use the brand - new marketing theory, have set up intact selling system, has occupied domestic and suitable market share

    目前，國內兩大食用油生產集團嘉里集團和中糧國際公司，經過十幾年的發展，不僅成功的引進了色拉油，開拓了幾百億銷量的市場，同時，還推出「金龍魚」 、 「福臨門」系列食用油，並用全新的市場營銷理念，建立了完整的銷售體系，占據了國內相當的市場份額。
  18. Since 1992, app has been investing in china in large scale for advocating green marketing and becomes a forerunner in the integral vertical operation of paper loaded with wood fiber

    金光紙業自1992年起，開始了在中國的大規模投資，倡導綠色營銷理念，並成為林漿紙一體化垂直整合式經營的先行者。
  19. This paper analyzed the integral strategy of green marketing and the problems currently existing through explaining the theories concerning green marketing and combining the experiences of app in carrying out green marketing in china, moreover, it also put forward proposals for papermaking industry, as a serious one in environmental pollution and resources wasting, to keep sustainable development and conduct green marketing

    本文首先闡明了金光紙業實踐綠色營銷的理論依據，包括綠色營銷理念的產生、內涵、特徵及對中國紙業發展的戰略意義。其次，介紹了金光紙業的發展背景及目前開展綠色營銷的現狀及存在的問題;金光紙業綠色營銷組合策略分析。
  20. The extent of study : this thesis mainly investigates the current situation of domestic papermaking industry and the marketing condition of some papermaking enterprises such as jinguang papermaking company and chenming papermaking company. using the advanced marketing theories to analyse the existing marketing system of yongfeng papermaking corporation ltd., thus proposes some improving advices and methods

    本論文的研究范圍：本論文主要調查了國內造紙行業的發展現狀，以及金光紙業、晨鳴紙業等部分造紙企業的營銷狀況，並運用先進的營銷理念對永豐紙業有限公司的現有營銷體系進行剖析，從而提出針對性的改善建議及措施。
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