營銷管理 的英文怎麼說

中文拼音 [yíngxiāoguǎnlǐ]
營銷管理 英文
special seminar in marketing: marketing management
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 管 : Ⅰ名詞1 （管子） pipe; tube 2 （吹奏的樂器） wind musical instrument 3 （形狀似管的電器件） valve;...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 營銷 : marketing （ma）
  • 管理 : manage; run; administer; supervise; rule; administration; management; regulation
  1. Under the condition of the internet economy, the traditional marketing is by far under the great impact, and the concept of the online marketing conies into being

    在網路經濟條件下，傳統市場營銷管理受到前所未有的沖擊，出現了網路營銷管理的新概念。
  2. The strategic marketing management of public library

    公共圖書館的戰略營銷管理
  3. But the current application of the marketing is still confined in the commodity circulation fields to some generally meaning in our country and it is not that well developed in the construction field. so probing into the intrusive connection and reciprocal action mechanism between the technical innovation and marketing will be greatly benefici al to improving innovation and ameliorating the sales management, thus the total competition capacity of the construction enterprises will be booming finally

    在我國，市場營銷理論的應用目前仍局限於通常意義上的商品流通領域，在建築市場上仍然比較落後，因而探討技術創新與市場營銷的內在聯系和相互作用機理，對于增強建築企業技術創新能力，搞好營銷管理，提高建築企業的市場競爭力具有十分重要的意義。
  4. Improving marketing level of tour ist product by applying after - marketing management

    用后營銷管理提升我國旅遊產品的營銷水平
  5. Today, our country has already joined the wto, chain building materials supermarket as a kind of new - type chain management style combine with merchandise sales of building material in our country, just be in the stage of starting

    在我國已經加入wto的今天，我國的連鎖建材超市作為連鎖經營方式和建材商品銷售相結合的一種新型業態，剛剛處于起步階段，營銷管理方面存在著嚴重不足，己成為制約連鎖建材超市發展的一個重要因素。
  6. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  7. The product contagion effect has numerous implications for marketing managers and retailers

    產品傳染效應對市場營銷管理者和零售商都有很多的啟示。
  8. After the analysis of current market situation, the report has posed " a customer orientated marketing strategy ", emphasizing the value of customer relationship, fostering consumers " loyalty, as well as meeting the exact demand of the customers. these new management models and strategies are generated to fulfill the above - mentioned requirement. the report consists of four major sections

    本文在分析了企業營銷理念的現狀和當前市場狀況之後，提出了「以客戶為導向的市場營銷了理論」 ，突出客戶價值，培養顧客忠誠度，滿足客戶的真正需求，並以此為基礎構架出了新的企業營銷管理模式和營銷策略組合。
  9. Constructing the experience marketing management system of realty

    構建房地產的體驗營銷管理體系
  10. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  11. Marketing management is the outcome of market economy. and it is a management study how to satisfy the customer, induct consuming and flourish the market

    營銷管理學是市場經濟的產物，它是一門如何滿足顧客需要、引導消費和繁榮市場的經濟管理學科。
  12. Expectation the future, we believe that we resort the leather and bag development production, marketing management and service experience, and the enterprising and mutual benefit team spirit, polovillae leather co., ltd and underneath brand of the development will certainly create a greater brilliancy

    展望未來，我們相信，憑籍自身多年皮具、包類產品的開發生產、營銷管理和高效服務的深蘊經驗，以及銳意進取、互助互利的合作精神，保羅威特公司以及旗下品牌的發展一定會創造出更大的輝煌！
  13. This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment

    同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。
  14. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上，本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構，提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制，為企業的營銷管理創造良好的外部條件。
  15. Haec should execute active promotion of e - commerce strategy to support scientific marketing process and value chain. on the other hand, this thesis analyzes the current marketing strategy, and illuminates the tactics and countermeasure from various directions in order to improve the mms of haec, such as crm ( customer relation management ), distribution channel, logistics, international marketing, performance assessing and enterprise culture, etc

    另一方面，對我國家電企業營銷管理策略的現狀進行了分析，分別從客戶關系管理、渠道、物流、國際營銷、績效考核直至企業文化等諸多方面提出了我國家電企業營銷管理的對策和策略。
  16. This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company

    本文以營銷管理為主要研究方向，在相關理論的指導下，以鄭州新視明科技工程有限公司的經營實際為背景，深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題，包括產品線深度、廣度不足；渠道管理不力；廣告投入不夠；促銷方式過于簡單；員工缺乏系統的營銷知識；最重要的是沒有一套系統的適合公司長遠發展的營銷策略。
  17. Marketing management is " the process of planning and executing conception, designing, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals " it is a key segment that directly embodies the competence of an enterprise and a process that creates exchanging opportunity to meet the needs of customers and the goal of the organization

    營銷管理是規劃和實施理念、商品和勞務設計、定價、促銷、分銷，為滿足顧客需要和組織目標而創造交換機會的過程，它是體現企業競爭力的直接環節。因此，在市場競爭不斷加劇、市場環境復雜多變的今天，如何培育、提升和評價自身的營銷競爭力水平是每一個企業都必須面對的重要課題。
  18. Not only car products and technology face the unprecedented challenge, but also the management of every large car manufacturing company needs to rise to a new level to face the harsh challenge either. the auto industry policy " exchanging market for technology " makes the relevant car manufacturing company obtain certain achievement strategically in management mode of marketing and mechanism

    如今，關于「營銷管理」或「營銷策略」方面的著作可謂汗牛充棟，但這些所謂的「營銷管理」或「營銷策略」只是基於企業自身能力和企業自身可利用資源的管理或策略。
  19. With 20, 000m2 of floor area, 100, 000m2 of building area, including a product exhibition and trading center combining exhibition, business negotiation and business meeting, a enterprise service center for one stop service combining base management, industrial and commercial and administration, customs, tax affairs and trading, a r & d center for mould technology combining mould manufacturing technology research and development, test and inspection, consultation and enterprise technical service, a mould technology training center for training professional people including senior technical staff, senior sales and marketing staff and senor technicians, and an information service platform combing the synergetic data exchange and corporations interaction to achieve cad / cam / cae / capp, electronic commerce, “ corporation database of mechanical industry ”, “ database of mechanical and electrical products ”, “ database of talents resource for mechanical industry ”, “ database of experts brain for mechanical industry ” as well as providing public information to the enterprises in the base

    佔地面積2萬平方米，建築面積10萬平方米，包括集產品展示、貿易洽談、商務會議於一體的產品展示交易中心；集基地管理、工商行政、海關、稅務、經貿等一站式服務的企業服務中心；集模具製造技術研究開發、檢測、咨詢、企業技術服務於一體的模具科技研發中心；用於培養培訓高級工程技術人員、高級營銷管理人員、高級技術工人等專業人才的模具技術培訓中心；集實現cad / cam / cae / capp的異地協同數據交換和企業間的交互、電子商務、 「機械行業企業數據庫」 、 「機電產品數據庫」 、 「機械行業人才資源庫」 、 「機械行業專家腦庫」於一體並為基地企業提供公眾服務的信息服務平臺。
  20. New method of selling and management in pingdingshan coal group co. ltd

    平煤運銷公司營銷管理新思路
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