營銷能力 的英文怎麼說

中文拼音 [yíngxiāonénglì]
營銷能力 英文
marketing capability
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 能 : 能名詞（姓氏） a surname
  • 力 : Ⅰ名1 （力量; 能力） power; strength; ability; capacity 2 [物理學] （改變物體運動狀態的作用） forc...
  • 營銷 : marketing （ma）
  • 能力 : ability; capacity; capability
  1. Xin ri company is experiencing ups and downs along its way of development facing high rate liabilities, high financial cost, low profit and talents scarify, however, the company takes on great vitality boasting sound marketing internet, strong marketing ability, highly effective organization and vigorous life of products

    新日鋼公司發展的道路是曲折的，公司負債率高，財務費用大，利潤率低，人才匱乏；但公司也是富有生命力的，擁有健全的市場網路，市場營銷能力強，企業組織效能較高，產品生命力旺盛。
  2. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance

    本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。
  3. R & d and marketing ability are two fundamental kinds of " core competence " for a pharmaceutical company. taiji group will find it difficult to transfuse its strong marketing ability into tongjunge due to different operating models between both sides, as well as difficult to upgrade its relatively - weak r & d ability from the acquisition of southwest pharma.

    由於醫藥製造和醫藥流通兩個子行業經營性質和盈利模式的迥異，太極集團對桐君閣的並購難以合理運用或有效提升公司的營銷能力；同時，太極集團對西南藥業的並購也未能彌補公司研發能力的短板。
  4. First, analyze company " s marketing face the external opportunity and challenge, internal advantage and disadvantage, think although present rural energy market competition becomes intense day by day, but rural uses electrical potential still great, opportunity is more big than challenge. despite company has certain marketing ability, but marketing advantage is not obvious, internal marketing system does not be perfected, lacks effective marketing strategy

    首先，分析了公司營銷工作面臨的外部機遇和挑戰、內部優勢與劣勢，認為雖然目前農村能源市場競爭日趨激烈，但是農村用電潛力依然很大，機遇大於挑戰；盡管公司具備一定的營銷能力，但是營銷優勢不明顯，內部市場營銷體系不完善、缺乏有效的營銷戰略。
  5. And then, the key fundamental internal factors to the determination of clfg ' s performance are picked up from all basic factors affecting operation efficiency with ism quantitative approach. based on the results of the internal and external analysis, problems like advantages and disadvantages, opportunities and challenge, and key points of clfg to be solved quickly are made clear and definite. on the basis of the above is formulated the overall strategy like operation thoughts, goal, development strategy ， diverse strategy and internationalization strategy, etc. meanwhile, the function - layer strategy such as marketing strategy, r & d strategy and human resource development strategy, etc., are also worked out

    在對企業的外部環境進行分析之後，本文又從企業的科研開發能力、市場營銷能力、組織管理能力、財務能力等四個方面對企業內部條件進行了深入分析，評估了企業自身所擁有的資源和條件現狀，並分析了企業資源和條件變化的趨勢，確定了企業的優勢和劣勢，同時運用ism分析法建立了解釋結構模型，定量分析了企業內部經營管理的各種基本因素，找到了影響企業經營效益的關鍵因素，為制定企業的總戰略和職能層戰略提供了客觀依據。
  6. At present, due to lacking of the obvious international competitiveness, our aviation transport service is unable to compete with that of the developed country in several aspects such as small industrial scale, scattered market mix / structure, inefficient management, high property debt, low economic benefits, marketing weakness, low rates of market possession, etc

    目前我國航空運輸業缺乏明顯的國際競爭優勢，尚不具備與發達國家航空運輸業競爭的實力，其具體表現是產業規模小、市場結構分散、管理粗放、資產負債率過高、經濟效益差、營銷能力弱、市場佔有率低等。
  7. Starting with general theory of enterprise strategy and on the basis of analysis of macro environment in economy, science and technology and industry faced by air china, and its potential resources, this paper puts forward a development strategy which will be executed by the company at present and for years to come

    接著是中國國際航空公司的內部條件，在分析了公司營銷能力后，又對公司的人力資源和企業文化以及航線情況作了分析。再次運用swot分析法探討了公司的優勢、劣勢、面臨的機會和威脅，結論是發展大於威脅。
  8. One, the basic information of our opponents : dealers scale, marketing power, funds credit, supervisor ' s quality, core task and so on

    競爭者基本情況：同類經銷商的規模、營銷能力、資信情況、決策者的素質能力、核心業務等。
  9. On the detail contents of the study, first of all, under the guidance of the basic theory of the integration of intelligence and capital, it made an analysis of the cooperative intentions of both datong and shuguang at their respective positions and affirmed the positive significance of their cooperation. secondly, it conducted a detail analysis of investment values of shuguang co. from three sectors of its exterior environment, rd & marketing capabilities and finance to make sure what are its strong and weak points, and its internal potentials and the urgent problems it should handle and giving a clear picture of the investment value by investing shuguang. thirdly, based on funding and fund use plans of shuguang co., it analyzed its urgent demand of investment from datong co. and has done a basic calculation of investment return and reached a possible win - win conclusion

    文章在深入調查的基礎上，選擇了較為典型的知識型企業成都曙光股份和典型的資本密集型企業寧波大通股份為研究對象；在研究內容和方法上，首先以知識與資本結合的基本理論為指導，對大通股份與曙光股份的合作意向分別站在各自立場上進行了分析，肯定了雙方合作的積極意義；其次對曙光股份的投資價值從外部環境、研發和營銷能力以及財務三個方面作了較為詳盡的分析，確認了其強弱項、內在潛力和急需應對的問題，凸現出投資曙光股份的價值所在；第三，針對曙光股份的籌資用資計劃分析了該公司急需大通投資的客觀要求，並對用資效益進行了初步測算，得出了有望出現雙贏效果的結論；第四，探討了適宜於大通股份的投資方式，在此基礎上設計出大通股份參股曙光股份的投資方案，並進行了較為系統的可行性研究，證明了投資方案的可行性；最後，對大通股份投資曙光股份后進行整合與管理提出了初步設想。
  10. 3. it suggests the feasible countermeasures in other ways including the reduction of cost, the cultivation of core competence of corporations, the revolution of management, the enhancement of capabilities of marketing, the research and innovation of techniques, the converting of scientific results into the productivity, the improvement of the production ' s added value, the promotion of quality and environmental protection criteria to meet the requirements of international ones, the improvement of production ' s quality and the level of environmental protection, the construction of oil store, the implement of " go abroad " strategy, the development of oversea investment system, and development of e - business, the construction of scientific human resources system, and other effective measures of government. at last, the conclusion has been given : entry into wto brings us unpreced

    3 、在其他方面提出了可行的對策建議，包括:降低成本、培養企業核心競爭力;改革管理體制、增強市場營銷能力;技術研發與創新，加快科技成果轉化為生產力，提高產品的附加值;注重推進質量、環保標準與國際接軌，提高產品質量與環保水平;加快建立戰略石油儲備;實施「走出去」戰略，發展海外石油投資;加快發展龜子商務;建立科學的用人機制;以及政府應採取有效的政策措施等論文研究的結論:入世給中國石油化工產業帶來了前所未有的機遇，也提出了嚴峻的挑戰，只要我們認清入世后的緊迫形勢，抓住有利時機，充分採取切實可行的對策，就一定能迎來我國石油化工產業的更大發展，取得在國際競爭中的優勝地位。
  11. Based on introducing the general model of electric market in the world, the typical model of electric market in england and the testing model of simulated electric market in china, the paper provides writer ' s own viewpoint on the controversy about the power market reform in china and presents a forecast on the possible orientation of this reform. the paper gives a detailed analysis on the opportunities and threats from the external environment which yueyang electricity bureau is facing, and the strengths and weaknesses of the internal resources and energies which it is owning

    指出供電企業應以提升本地區電氣化水平為組織目標，充分利用各種環境力量，盡快培養電力市場營銷能力，並以組織重構為戰略管理的切入點在介紹了國際上電力市場的一般模式，英國電力市場的典型模式和中國模擬電力市場的試點模式的基礎上，本文論述了作者對中國電力市場改革相關爭論的觀點並對改革可能取向做了預計。
  12. To count this situation, the thesis has studied the electric power equipment industry and the sichuan the electric power equipment industry ' s present situation and devolpment according to analysis, and also to counter the power equipment, detaily analysed and proved the condition and enviroment of national economic states. market demond compition situation, power system orginazation reform and analysed industrual instruction with boter model, then analysed internal condition and capcity of management and administition, design and market of dujiang electric power equipment work. using the " prime factor evaluating model " analyses internal conditions, nagement level and ability of marketing etc, later get the opportunity, threat, ausing the " prime factor evaluaing model " analyses the internal conditions, mad - vantage and inferiority through the swot research. finally, the thesis layout the straetgy system according to the threat, advantage of dujing electric power euipment work and opportunity of developing qiukly of the electric power equipment, and expaiate strategic aim

    本文針對這一情況，通過對電力製造業的分析，對電力製造業特別是四川電力製造業的現狀與發展作了研究，同時，針對電力設備，通過分析國家產業政策，行業經濟狀態，市場需求競爭態勢，電力體制改革等情況並進行了詳細的論證，運用波特模型分析了行業的結構，然後就都江電力設備廠內部的情況與經營能力、設計能力、市場營銷能力等內部條件進行了分析，採用了「關鍵要素矩陣評價價值法」量化了關鍵要素，最後用swot分析方法重點對競爭優勢等各方面進行了分析和論證，確定了潛在的機會與威脅，優勢與劣勢。
  13. Enterprise marketing capability is the fundamental of nourishing core competitive power in an enterprise. the marketing competitive power of jiuzhitang mainly embodies in the aspects of sales network of non - prescription medicine market and consumer ' s loyalty to the brand

    企業營銷能力是培育企業核心競爭能力的根本，九芝堂的營銷競爭力主要體現在非處方藥市場的銷售網路和消費者對品牌的忠誠度方面。
  14. The measurement model is made up of strategic ability, technologic ability, managerial ability, core marketing ability, and so on. the model is established from the storage, the quality and the value three aspects. and then it is helpful to describe the comprehensive strength in quantization, which will help the enterprise to know its own comprehensive strength precisely

    本論文首次提出了對企業綜合實力進行量化描述的系統構思，而且從企業戰略能力、組織管理能力、核心技術能力、人力資本實力、信息應用能力、市場營銷能力、國際化水平等幾個評價維度，從存量、質量、價值等幾個層面，從現實實力及其發展趨勢，首次建立了企業綜合實力的測度模型，並運用模糊綜合評價、時間序列預測模型、模糊聚類等多種方法建立測算方法，從而量化地描述一個企業的綜合實力。
  15. On culitivating designing amp; marketing ability

    論策劃與企業營銷能力的培育
  16. Key word : marketing ability, marketing system, brand image, marketingnetwork, marketing troop, market service

    關鍵詞:營銷能力，營銷系統，品牌形象，營銷網路，營銷隊伍，市場服務。
  17. Abstract : an enterprise, needs to want rapidly to grow, not only depends on its technical ability and the productivity, but also depends on its marketing ability

    摘要:一個企業，要想迅速成長，不僅有賴於它的技術能力和生產能力，還有賴於它的營銷能力。
  18. The enterprise marketing ability strong and the weak, directly relates the enterprise marketing strategy formulation level the height, as well as whether does the marketing strategy correctly implement

    企業營銷能力的強弱，直接關繫到企業營銷策略制定水平的高低，以及營銷策略能否正確實施。
  19. Concentrate and reorganize the advantage resources, fully develop own abundant management and marketing ability, strengthen our leading industries, gradually develops the new profit growth spot

    集中和整合資源優勢，充分發揮自身雄厚的管理和營銷能力，做強主導行業，逐步開拓新的利潤增長點。
  20. A comprehensive analysis and evaluation have been made to the cost, technology, marketing ability, brand prestige, enterprise source and other rival skills

    本文對中國南方航空動力機械公司（南方公司）摩托車的成本、技術、營銷能力、品牌影響力、企業資源能力等競爭力要素進行了綜合分析評價。
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