略語辭典 的英文怎麼說
中文拼音 [lüèyǔcídiǎn]
略語辭典
英文
dictionaryof abbreviations- 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
- 語 : 語動詞[書面語] （告訴） tell; inform
- 辭 : Ⅰ名詞1 （優美的語言; 文辭; 言辭） diction; phraseology 2 （古典文學的一種體裁） a type of classic...
- 典 : Ⅰ名詞1 （標準; 法則） standard; law; canon2 （典範性書籍） standard work of scholarship 3 （典故...
- 辭典 : dictionary
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Finally, for the focus of how to enhance advertising language persuasion, and from the point of advertising language creation, the author puts forward three strategies : choosing proper persuasion approaches with respect to the commodities advertised, the advertising dissemination channel and the advertising object. ; enhancing persuasion power of advertising language by using ethnical cultural elements such as well quoted lines from classical poems, literary quotations and idioms, as well as popular cultural elements such as popular songs, movies and tv programs ; and strengthening language expressive force by refining words and sentences and clever using of rhetoric
最後就如何提高廣告語言的說服力這一重點，筆者從廣告語言創作角度提出了三點策略:針對廣告所要推銷的商品、廣告的傳播渠道、廣告的目標等選擇合適的說服方法;借用古典詩詞名句、典故、熟語等民族文化元素與影視熱點、流行歌曲等流行文化元素來增強廣告語言的說服效果;通過煉詞煉句和巧用辭格來提高語言的表現力。
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