純竟爭 的英文怎麼說
中文拼音 [chúnjìngzhēng]
純竟爭
英文
pure competition-
After research it over ten years, from no brand to have much brand, from only use much advertisement to use brand management system. lots of enterprises realize that implementing brand difference stratagem is a short cut to obtain competition predominance. but it ' s difficult to establish, such as how to difference brand - position, how to abstract brand core - value, how to use
經過十多年的摸索，從沒有品牌意識到有品牌意識，從單純使用廣告狂轟濫炸來建立品牌到採用系統的品牌管理，現在很多企業開始意識到發展品牌差異化戰略是獲得品牌競爭優勢的捷徑，但究竟怎樣才能建立品牌的差異化，包括如何進行差異化定位、如何提煉品牌核心價值、如何建立品牌識別體系和如何實施品牌差異化等等，卻是擺在他們面前的一道難題。
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