行銷創新者 的英文怎麼說

中文拼音 [hángxiāochuàngxīnzhě]
行銷創新者 英文
marketing innovator
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 創 : 創名詞（創傷） wound
  • 新 : Ⅰ形容詞1 （剛出現的或剛經驗到的） new; fresh; novel; up to date 2 （沒有用過的） unused; new 3 （...
  • 者 : Ⅰ助詞1 （用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物） 2 ...
  • 行銷 : be on sale; sell
  1. This article combines the theory and reality ; try to explore the major effects and changes of relationship between consumers and business from the retail aspect, and tries to show how to gather all the resources efficiently with the real case of shijiazhuang guoda group, how they developed the multiple shop to a sale station, a service station, a circulation station and an information station for merchandise, how they made the geographical shop well - combined with the virtual online sale and improved the competition power of the company, the main objective is to share the experience with the sister industry

    本文通過理論與實際應用相結合，從流通創新角度論述電子商務實現了消費者和企業之間信息的快速互動式溝通，使流通業發生了深刻變革，對整個流通業產生的革命性影響，並以石家莊國大集團公司為案例闡述了如何有效進行資源整合，將連鎖便利店發展成為商品的銷售站點、服務站點、物流站點和信息站點的快捷便利的服務平臺，將地理性店鋪網路與虛擬性網上銷售有機結合，提升了企業核心競爭力，旨在為同業提供可借鑒經驗。
  2. Part one : this part introduces the summarization of the abs ( asset - backed securities ), which includes the conception, the basic theory, the features, the categories, the basic running process, and the circumstance of the research and development, etc. part two : the main contents of this part are the necessity and the analysis for the feasibility of the financing of securities depending on the charges of expressways, including the analysis for the feasibility of the financing of securities on the basis of the expressways " charges, the option between the two operation models, and the analysis for the feasibility of the operation of indigenization, etc. part three : this part mainly demonstrates how to design the plan of a company for the financing of securities and indigenization, which consists of the introduction of a company ' s background and the main problems to be confronted, the features of the basic assets and the analysis of the cash currency, the selection of spy, the design of trading structure, the product design of securities, etc. part four : this part discusses the financial evaluation about a company ' s design of the financing of securities and indigenization on the basis of the expressways " charges, the analysis of the risks and the analysis in general

    本文的創新之處在於: （ 1 ）通過對我國《信託法》 、 《公司法》等相關法律、法規的深入研究，提出在國內現行制度框架和市場環境下，以信託方式設立特設目的機構的基本思路，並構架了類附擔保公司債信託型和信託簽發企業銷售型兩種較為滿意的本土化交易結構方案，具有一定的理論創新性; （ 2 ）將資產證券化這一金融創新工具應用到高速公路融資領域，論證了高速公路利用收費證券化融資的必要性和可行性，並提出了一個可供借鑒的操作性方案。本文可能的不足是在證券化產品設計方面由於筆者知識水平的欠缺，深感作得不是很深入，需進一步的完善和細化;另外對各種交易結構模式的設計和分析只是一種理論上的探討，到底是否有效和可行需接受實踐的進一步檢驗。論文分為四個部份:第一部份，資產證券化概述，包括資產證券化的概念、基本理論、特點、基本形式、基本運作流程、國內外研究和發展現狀等。
  3. The purpose of this research is to explore the bits mess transaction terms together with the possible implementation of innovated term of transaction on all process of the books marketing ; a further study and analysis will also be made on marketing channels of the book publishing industry based upon the " 2003 survey of book publishing industry " which is entrusted by government information office and investigated by china credit information service ltd. finally, necessary recommendations will he made to business, organizations or units concerned for possible improvement or timely encouragement for appropriate implementations

    本研究分析，主要在於探討國內圖書行銷各階通路業者往來的商業交易條件，以及可能實施創新的往來交易方式，並根據2004年行政院新聞局委託中華徵信所調查2003年圖書出版產業調查研究，針對行銷通路業一環加以分析報告，最後將對相關行業及組織機構提出必要之建議與鼓勵，俾供採行之參考。
  4. Though not in line with the present laws and policies concerning real estate, many of the conclusions in this thesis result from the writer ' s long years of study and practice. these conclusions are as follows. law should not put a restriction to the assignment of the right to the use of land ; acceptance terms in the commercial housing advance sales are parts of its contract and are legally binding on the signatory parties ; the system should be set up to permit the assignment of collective ownership of land and the compensated use of curtilage in rural area ; law should permit the selling of rural houses to non - agricultural population ; the bona fide acquistio n should be applicable in china ; by analyzing the leagal theory and relevant cases concerning the dual purchase and sale of real estate, it is held that while stressing the power of registration, laws should protect the interest of the well - meaning party who faultlessly fails to register, and individuals should be regarded as the subject in the exclusive selling contract of commercial housing

    本文是筆者長期工作實踐和精心研究的成果，許多見解與現行房地產法律、法規不一致，本文主要的創造性成果和新見解概括如下：法律不應當對土地使用權轉讓條件加以限制；預售商品房廣告承諾是商品房預售合同的組成部分並具有法律約束力；建立集體土地使用權轉讓制度和宅基地有償使用制度，許可農村房屋出賣給非農業人口，促進農村房地產業的發展；我國應適用不動產善意取得制度；通過對房屋雙重買賣法律問題的理論和相關案例分析，認為在強調登記效力的同時，應注意對善意一方當事人非因其過錯而未進行登記情況下的利益保護；個人應當成為商品房包銷合同的主體。
  5. Factory depends on technology reformation, high efficiency management and market sale, dives into large asset, introduces equipment and person with ability, empolders market damand new product, also carries out standard management, intensifies staffs ' consciouss, tries our best to make standard quality product, improve effciency and reduce cost so we have strong competitive ablity and make the biggest profit for consumer, and will try our best to cooperate with customer from all over the world to empolder market and share in return

    我廠一向奉行以技術革新為先導，以高效管理為核心，以市場營銷為動力的經營理念，大力投入巨資，引進設備及人才，不斷開發出適合市場需求的系列新產品，領導消費潮流；堅持不懈地推行標準化、零缺陷，提高效率，降低成本，使我們在市場面前具備極強的競爭力，為消費者創造最大的利益；以準確的市場定位，精確的市場營銷戰略，與各地客戶緊密合作，榮辱與共，共同開發市場，共享市場繁榮帶來的豐厚回報。
  6. The nature of asset securitization is a structural financing instrument applying for the main purpose of realize, transfer and ensure the future cash flow of the original asserts. building and operating of the special purpose vehical ( spv ) share those risks accompanying returns produced in the course of financing within all the participants. such result is achieved by three - core technology named as " real sell ", " bankrupt protect ", and " credit increase "

    文章首先對資產證券化的含義做了理論界定，然後對資產證券化融資的構造原理進行了剖析，指出這種融資創新的實質是：以實現、轉移、保障原始資產的未來現金流為根本目的，通過創造性地構建特殊目的結構spv ，並以此為依託巧妙地實現原始資產的「真實銷售」 、 「破產隔離」 、和「信用提高」 ，從而將整個融資過程的風險和收益有效分攤給所有參與者，最終得以發行風險較小、信用級別較高、融資成本較低的資產支持證券abs的結構性融資方式。
  7. By applying the marketing theory of associate programs respectively to beijing youth daily ' s, luoyang daily ' s, beijing star daily ' s practice of membership system in distributing the newspaper, this thesis holds that the mode of membership in newspaper distribution is a breakthrough and innovation in the marketing of the press in the increasingly complicated circumstance, in which the competition among newspapers becomes more and more intense, readers " fidelity decreases, the audience decides its consumption behavior more and more on its emotional appeal, newspapers devote more to building up intimate relationship with its target audience and paying more attention to effective distribution, the market is more and more categorized, traditional ways of marketing have been less and less influential and the entry into the wto has brought about great challenge to the press industry

    《北京青年報》 、 《洛陽日報》 、 《北京娛樂信報》等報刊借鑒其他行業會員制營銷模式，在報紙行業進行了會員制發行模式的實踐，對尚處嘗試階段的會員制發行模式進行了理性探索。 「會員制」發行模式是報業在市場競爭日趨激烈、讀者忠誠度降低、市場細分加劇、報社開始注重有效發行、報紙營銷趨向產品服務化、讀者產生感性消費需要、傳統促銷方法逐漸失效及加入wto給我國報業帶來的挑戰等復雜多變的市場環境中，報社運用關系營銷理念和數據庫技術，在營銷手段方面尋找的突破和創新之舉。其產生是必然的。
  8. This factory is domestic first develops the successful entire automatic tinfoil machine factory, has been through repeatedly five year above the manufacture experience, the best - selling each place and exports the hong - kong, macao and taiwan area, deeply new old customer welcome and high praise this machines and tools have the automaticity high, the labor saving, saves on materials, the operation is simple and so on the characteristic market prospect broad, sale broad, the profit is high is generally is ambitious to this project fast creates the rich public figure best to choose this factory reserve technical force is abundant, this machine inventor arrives personally the instruction, to the general customers implementation, guarantees the quality, guaranteed the post - sale service, guaranteed produces the qualified end product, and the correlation core production technology provides, until customer regular production. " idly hoped this, bases market ", wholeheartedly welcome everywhere men of insight to visit the discussion service, demands the sample

    本廠是國內第一家研製成功的全自動錫箔機的廠家，歷經五年以上的製造經驗，暢銷全國各地並出口港澳臺地區，深受新老客戶的歡迎及好評.該機具有自動化程度高，省工，省料，操作簡便等特點.市場前景廣闊，銷路廣，利潤高.是廣大有志於該項目快速創富的人士最佳選擇.本廠后備技術力量雄厚，此機開祖發明者親臨指導，對廣大客戶實行，保證質量，保證售後服務，保證生產出合格成品，及相關核心生產技術提供，直至顧客正常生產. "誠信為本，立足市場" ，竭誠歡迎海內外有識之士蒞臨洽談業務，索取樣品
  9. In this article, the author believes that japan is the target export market of cluft, while jinxi petrochemical company and jinzhou petrochemical company are the major rivals resulting from explaining the business of the company and its export situation along with the problems that exist in this respect, analyzing domestic business environment in the export of the petroleum coke including an account of the local petroleum coke export policy and export situation of the industry besides that of the major rivalry, analyzing the international environment covering also the international market structure, its salient points, the trend of market development and its behaviors. finally, the author briefs product policy, pricing policy, promotion policy and distribution policy in cluft ' s export of the petroleum coke. at present cluft should adjust product structure, guarantee product quality, strengthen after - sale service, maintain present price level, build up complete quote system as soon as possible, establish good public relations and suitable impelling system of the company, focus on end - user service, develop new customers and e - business to continuously eliminate the bottlenecks and create a more prosperous prospect in pet coke export

    通過闡述遼化聯貿公司企業概況及石油焦產品出口現狀和存在的問題；對國內經營環境包括國內石油焦產品出口政策、行業出口情況及國內競爭對手情況進行分析；對國際環境包括國際市場結構與特徵、國際市場發展趨勢及特徵等進行分析，作者最終確定了日本是遼化聯貿公司的目標市場，錦州石化分公司、錦西石化分公司是遼化聯貿公司的主要競爭對手，並提出在產品、價格、促銷及銷售渠道策略方面應採取調整產品結構、保證產品質量及加強售後服務；目前宜採取保價銷售的策略並應盡快形成完善的報價體系；建立良好的公共關系和激勵制度；著力做好終端銷售、大力開發新客戶等具體對策，從而不斷消除石油焦產品出口的「瓶頸」 ，創造遼化聯貿公司石油焦產品出口的新局面。
  10. He directs the teams with a special focus on delivering exceptional user experiences, continuous innovation, and highly relevant, accountable, and untraditional marketing

    他領導團隊的主要理念是提供使用者完善的服務持續創新，以及高度相關可靠與非傳統式的行銷。
  11. Prescription drugs have special characters different form other goods, in case of the special characters and the loopholes in management system, it brings about unhealthy phenomena such as doctors accept money from pharmaceutical companies, which has been paid close attention by the public and government. by analyzing the external market environment of medical trade and purchasing action in consumer marketing, the author discovers the reason causing about moral risk in medical marketing, advances strategies in medical products development, marketing channel and marketing pattern creation. we are looking forward to the arrival of epoch of integrated marketing of prescription drugs the author hopes the article is benefit for government to reform the market and pharmaceutical enterprises to improve marketing ways

    處方藥具有不同於一般商品的特殊性，由於其特殊性和管理體制上的不健全，造成了處方藥銷售中為社會和政府所關注的醫生拿「回扣」等現象的出現。論文通過對醫藥行業的宏觀環境分析和對消費者市場購買行為的分析，找出了產生醫藥營銷道德風險的原因，提出了在處方藥產品創新、渠道整合、營銷方式創新等方面的策略，期待處方藥營銷整合時代的到來。筆者期望本文能為政府部門規范市場及醫藥企業創新營銷方式提供借鑒。
  12. His own plant was built in 2001, is a professional production ice cake, pui cents manufacturers, after years of continuous efforts, innovation, the production of products with unique flavor, aroma, crisp, and other characteristics, in the peer are in a leading position in the main products wangwang cake cents tony snow, ice cake cents black leather pui, yonetaro, small stubborn son of snow cake cents pui products, products in the market competition won high reputation of all products sold in shanghai and zhejiang, won the unanimous praise of local consumers

    本廠建於2001年，是一家專業生產雪餅、仙貝的廠家，經過多年來的不斷努力，創新、所生產的產品具有獨特的口味，香、脆等特色，在同行中處于領先地位，主要產品有旺旺雪餅仙貝、黑皮雪餅仙貝、米太郎、小頑子雪餅仙貝等產品，所以產品在市場競爭中贏得了較高的聲譽，所有產品暢銷上海和浙江等地區，贏得了當地消費者的一致好評。
  13. At first reviewing the history of strategy management ; on the basis of analyzing the external environment and industry competition situation of this enterprise and analyzing its advantages and disadvantages. internal abilities, the paper points out the suitable development strategy for this enterprise - - the single - crop farming strategy concentrating its attention on piston ' s research and development producing and selling ; it should take advantage of established market network and good reputation on brand and select the style of initiative attack market leader strategy as its basic strategy ; meanwhile, it suggests that the enterprise should cultivate its own new core competence in the field of the piston ' s researching & designing rely on japanese and german technique ; according to the specific product ' s marketing status, it should acquire and maintain competitive advantages by adopting the low cost strategy and differentia strategy on the different products ; quicken the product configuration adjustment, enlarge the productivity of diesel oil piston ; it should establish strategy cooperation partnership with those strong domestic and foreign main engine manufacture enterprises. finally, the paper gives suggestions on organization structure system innovation, human resource management and exploitation, market management, quality management, information construction in the course of the enterprise strategy being implemented

    首先回顧了戰略管理理論的發展演變歷程；然後通過對該公司的宏觀環境、行業競爭態勢以及企業的優劣勢、內部能力等方面的分析，在此基礎上提出了適合該企業發展的戰略? ?專注于活塞產品的研製、開發、生產、銷售的單一經營戰略；充分發揮企業現有的在營銷、品牌方面的優勢，選擇積極進攻類型的市場領先者戰略作為其基礎戰略；並且提出了依託來自日本和德國的先進技術，培育企業在活塞產品設計、開發方面的新的核心競爭力的思路；根據產品市場的具體狀況在不同的產品線上分別採取成本領先及差異化戰略獲取和保持競爭優勢；加快產品結構調整，擴張柴油機活塞的生產能力；與實力強大的國內外主機企業建立戰略協作夥伴關系；最後對企業戰略實施中的組織機構、制度創新、人力資源管理與開發、市場營銷管理、質量管理、信息化建設等重要問題提出了自己的見解和建議。
  14. The third chapter mainly deals with the formation of marketing competence. based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process, the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates, innovates and upgrades its marketing notions, guided by which the enterprise improves its comprehensive level in market research, marketing policies, marketing strategies, marketing implementation and control

    筆者主要是在第二章對于營銷競爭力理論研究的基礎上，根據企業整體的營銷管理過程和營銷競爭力的基本概念，研究得出營銷競爭力的理論形成模式，指出企業營銷競爭力的形成是這樣的一種過程：企業不斷培育、創新和升級自身的營銷理念，從而以此指導企業在參與市場競爭的過程中，不斷提升營銷調研、營銷戰略規劃、營銷策略計劃、營銷執行與控制等各方面綜合競爭能力水平。
  15. In the last chapter " the sense of innovation in the current arrangement of tv programs ", the author points out that the innovation in arrangement should be instructed by scientific and advanced marketing concepts and analyses it from the marketing view. meanwhile, the author sugg ests that the arrangement of tv programs should follow the laws, seek for the supporting reforms and mechinism innovation

    最後，在現階段電視頻道節目編排的創新意識一章中，作者指出節目編排的創新需要科學的、先進的市場營銷理念做指導，並從節目編排營銷角度進行分析，同時提出節目編排需要遵循規律、追求先進的配套改革和機制創新。
  16. Two decades of development, jieya co. ltd has became one of the leading players in furniture industry

    公司自創建以來，本著「開拓創新，求實發展」的營銷理念，已成為傢俱行業領先者。
  17. The main innovations of this paper lie in : flexibility of structure framework and infirmness of controlling with enterprise trade power are the double reasons for promoting the development of marketing combinatorial theories. and the author proposes two suggestions on building the marketing practices in chinese enterprises, namely to increase the flexibility of the structure framework of chinese enterprises and to build and implement all - directional relation marketing

    本文的主要創新之處在於，筆者得出一個初步的結論：組織結構的柔性化與企業交易控制權的弱化是推動營銷組合理論演變的雙重動因；因此對中國企業營銷實踐有一定建設意義的兩條建議是，大力推行組織結構柔性化與實行全方位的關系營銷。
  18. Analysing cdma market in dezhou, with the development technology and economy, the differentiation of customers " demands become more and more conspicuous. with the differentiation of cdma, china unicom dezhou branch innovates marketing strategies, breaks the traditional corresponding industry marketing model, establishes direct distributors and builds the new market channel with the strategic partners

    以德州聯通cdma市場細分而論，隨著科學技術和社會經濟的發展，消費者需求的差異性越來越明顯，利用cdma產品的差異性，創新營銷，打破通信行業以營業廳為營業窗口的坐門等客式營銷模式，建立直銷隊伍，實現一對一上門服務營銷，並與戰略夥伴共同構築新的營銷渠道。
  19. On the whole, the paper establishes a feasible and fairly creative marketing tactics to face the county - level market in accordance with the demand and purchasing behavior of the consumers

    總之，本文從消費者的需求和購買行為入手，建立了面向縣級市場的可行的有一定創新的營銷策略。
  20. So, facing the chaos of the automobile industry and international automobile industry ' s challenge after entering into wto, it ' s a urgent resolved problem that we should set up a automobile marketing system which is suitable to the market law and carry out the new marketing strategy. for resolving the problem of china automobile industry, the thesis uses the research methods of the mingle of quantifying and determining the nature and contrast analysis. the thesis presents the research purpose, significance, relational basic theory and so on ; studys the character of market and consumer in china ; explains good experience in developed countries and current situation of china automobile marketing system ; builds up a set of new sales and marketing system innovationally through combining with the current situation in china automobile industry

    本文就是從中國汽車工業面臨的這一現實問題出發，通過運用定量分析與定性分析相結合（如在研究中國汽車市場和中國汽車市場消費者行為時）和對比分析（如在構建中國汽車工業營銷體系時，就是採用對比國外的先進經驗並結合本國國情來進行研究的）的研究方法，首先介紹了研究的目的、意義及相關的一些基本理論等，接著分析了中國汽車市場的特點和中國汽車市場消費者行為的特點，然後介紹了發達國家跨國汽車巨頭在構建其營銷體系方面的有益經驗並描述了我國汽車工業營銷體系的現狀，最後通過借鑒國外在建立汽車工業營銷體系方面的有益經驗並結合我國汽車工業的實際情況，創新性的提出了我國汽車工業營銷體系的營銷體制和營銷模式，提出了一套符合我國汽車工業現狀的、可操作性強的、有中國特色的汽車工業戰略營銷體系。
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