銷售激勵研究 的英文怎麼說

中文拼音 [xiāoshòujīlìyánjiū]
銷售激勵研究 英文
sales and marketing motivation study
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 售 : 動詞1. （賣） sell 2. [書面語] （施展） make （one's plan, trick, etc. ） work; carry out （intrigues）
  • 激 : Ⅰ動詞1 （水因受到阻礙或震蕩而向上涌） swash; surge; dash 2 （冷水突然刺激身體使得病） fall ill fr...
  • 勵 : Ⅰ動 （勸勉） encourage; exert oneself Ⅱ名詞（姓氏） a surname
  • 研 : 研同 「硯」
  • 究 : Ⅰ動詞（仔細推求; 追查） study carefully; go into; investigate Ⅱ副詞[書面語] （到底; 究竟） actually; really; after all
  • 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
  • 激勵 : 1 （激發鼓勵） encourage; impel; urge; inspire; excite; stimulate; put one on one s mettle 2 [電...
  • 研究 : 1. （探求） study; research 2. （考慮或商討） consider; discuss; deliberate
  1. Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company

    本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。
  2. Basing on the above analysis and research and combining the practice of the hunan telecom corporation, this paper analyzes the ways to build a whole - range and multi - type telecom marketing - channel system in detail from three aspects : building the self - marketing channels system, the commission - marketing channels system and the combined - marketing channels system, including the telecom traditional business lobby, the telecom supermarket, the group and key customers sales service, the sales and maintenance unity, the rural branch office agency, franchise marketing, comprehensive customer service platform, the telecom transcribes strategic alliance, etc. meanwhile, in order to improve the sales ability and service level of the marketing channels, this paper holds that the telecom enterprises should strengthen the marketing staff construction, build a sound inspiration system and enhance the scientific management of the marketing channels, thus providing a strong support and guarantee for the marketing - channel construction and improving the loyalty of telecom enterprises " marketing channels

    在上述分析和研究的基礎上，結合湖南省電信公司的實踐，從建立自營渠道體系、代營渠道體系、聯營渠道體系三個大的方面，詳盡地分析了如何建立全覆蓋的、立體式的電信營銷渠道體系。包括大客戶營銷服務、營維合一、農村支局代辦、綜合客戶服務平臺、特許經營、虛擬經營、窗口營銷等。同時，就提高渠道的銷售能力和服務水平，提出應加強營銷隊伍建設，建立良好的激勵機制，加強對渠道的科學管理，從而為營銷渠道的建設提供強有力的支持和保障，提高電信企業營銷渠道的忠誠度。
  3. On the basis of the above, the paper study the salesman ' s management channel ' s physical distribution managements channel member ' s motivation and evaluation, channel ' s safety management, assistant measure of channel management the paper point out the work of sales team, study the ways to build a reasonable distribution supply, emphasize the importance of motivation and give means of subagents " motivation and control, give the evaluating system, study the channel ' s safety management, give assistant measures for the programme ' s launch

    在此基礎上，論文討論了渠道銷售隊伍管理、渠道物流管理、渠道成員激勵與績效評估、渠道安全管理，並指出渠道管理實施配套的思路。論文指出銷售隊伍的管理工作內容，探討了渠道合理物流供應過程的措施，指出渠道成員激勵的重要性並研究了激勵與約束的手段，提出評估渠道成員績效的指標體系，並就渠道安全管理進行了探討，最後提出渠道管理實施配套的思路則是有益補充。
  4. In this paper, based on my understanding to theories of performance appraisal and motivation, shenlu medicine corporation was set as the research object, and questionnaire was used and analyzed by analytic hierarchy process ( ahp ) and fuzzy mathematical method to investigate the overall appraise of the personnel towards status quo of performance appraisal in shenlu. on the basis of above investigation, the performance appraisal project of shenlu medicine corporation was re - designed aiming at different demands of superior manager, common manager, technical persons, salesman and workers, in which quantitative indexes were specially emphasized. in the end, the operating points in project practicing were clarified through the cost - income theory

    本文首先闡明了對績效考核、激勵等基本理論的理解，以神鹿公司績效考核體系為研究對象，通過問卷調查的方式對其現狀進行調查，並採用層次分析法和模糊數學模型對調查問卷進行分析，得出員工對目前考核現狀的總體評價；然後採用量化指標，根據管理人員、一般行政人員、銷售人員和生產人員的不同需求，重新設計了神鹿公司人員績效考核方案，最後由成本?收益模型，闡明了方案實施中的要點。
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