電視中繼中心 的英文怎麼說
中文拼音 [diànshìzhōngjìzhōngxīn]
電視中繼中心
英文
television relay center-
How to maintain a good relation with professional channels ? the thesis discusses above issue from several aspects. firstly, the definition and character of mass - decentr alized communication and the reflection of composite channels " development by charts and figures ; secondly, the reasons why composite channels are still a main part of media market, outlining the causes from three hands : the character of chinese audience, the present situation of chinese channels, mainly in the ability of producing programs and the models of some foreign channels excelling in producing marketing and so on ; thirdly, the strategy of composite channels " development, including the choice of programs, the arrangement of channel structure and the marketing strategy of famous - brand in the composite channels
全文主要從三個角度對綜合頻道的發展進行闡述：第一部分，概括了分眾化傳播時代的特點和實質以及用圖表、相關數據結合理論分析近年來1 ，國頻道發展過程中出現的一系列的問題:即電視劇仍是各頻道播出節目的主體、一}了日1司質化傾向嚴重、頻道資源的優化組合問題啞待解決以及頻道劃分不夠科學和合理，頻道定位不明確;第二部分，從中國電視受眾的實際情況（包括受眾的年齡、性別、教育程度、家庭收入、觀眾的收視行為、文化產品的消費習慣、思維習慣和收視心理） 、中國的媒介大環境（主要是節目製作能力） 、國外的傳媒環境（側重於abc7頻道和法國電視二臺的經驗分析）三個方一面闡釋綜合頻道仍能繼續發展、大有作為的原因;第三部分，也是全文最重要的部分?中國綜合頻道的發展，錢略。
分享友人