acceptor control 中文意思是什麼
acceptor control
解釋
受體第-
The understanding of the advertisement information would normally vary due to factors like the information acceptor and technology, the effect of advertisement wo n ' t be influenced radically. however, if the function of decontextualization is excessively powerful and the information - spread process is out of control, it will lead to radical change of the theme of advertisement. and the information read by audience will de viate greatly from the advertiser ' s initial idea., then the advertising information will be changed
正常情況下，廣告信息的解讀因環境信息接受者和技術等因素而變，廣告傳播效果並不由此而受本質上的影響；但如果「非語境化」作用過大，信息傳播過程失控過度，將導致廣告主題信息發生本質上的異變，受眾解讀的信息完全背離廣告文本初衷，該廣告信息將出現岐變。
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