advertising evaluation 中文意思是什麼
advertising evaluation
解釋
廣告宣傳評價- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
- evaluation : n. 1. 估價，評價。2. 【數學】賦值，值的計算。
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By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。 -
We discuss the best idea and media tactic from the originality and media. chapter three : real estate advertising effect evaluation
對房地產廣告創意和媒體兩大方面分別進行闡述，探討最佳的創意訴求點，最優的媒體組合策略。 -
In order to solve much debate over different models, we propose two principles to establish an evaluation model : one is to distinguish " process " from " evaluation variable ", and the other is to classify models according to the characteristics of a given advertising activity
針對學術界存在的各種爭議，我們提出了建立廣告心理效果測評模型的兩個原則：一是要區分「階段」與「測評變量」 ；二是要分類建立測評模型。 -
The evaluation before the execution is to ensure proper advertising appeal, positioning and strategies, and it mainly includes the evaluation of major strategies before the execution and the test of target audience ' s attitude towards the creative execution style. the evaluation during the execution is to know the feedback of advertisement execution in time in order to adjust the advertising plan, and it mainly includes the examination of media ' s communication performance and the test of target audience ' s actual attitude towards advertisement ; the evaluation after the execution is to assess the consequence of the advertising campaign through examining whether the goal set before the execution is achieved or not after the campaign
廣告效果的事前評估目的在於確保正確的廣告訴求、定位和策略方法，主要包括審核廣告活動執行前的重要策略和預測目標受眾對創意表現的反應；廣告效果的事中評估是針對廣告正在發布中的效果進行測評，目的是為及時獲取廣告發布后反饋的信息，並以其為依據修正之後的發布方案，主要包括檢驗媒體是否將廣告信息有效地傳達給了目標受眾和測評目標受眾對廣告的實際反應；廣告效果的事後評估則是對廣告活動結束后的實際結果做出評判，主要是對照廣告實施前的既定目標，檢查廣告實施效果。 -
Investigating through market and consulting experts first. the local level of evaluation : nutrition component, condition of packing, price factor, advertising campaign and service. secondary evaluation : health product special shop, large markets and small supermarkets, general store
首先經過市場調研和專家咨詢，把以營養成分、包裝情況、價格因素、廣告宣傳、銷售服務為一級評判指標，以保健品專賣店、醫學渠道、大型賣場和超市、零售四種銷售渠道為二級評價指標。
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