brand loyalty analysis 中文意思是什麼
brand loyalty analysis
解釋
商標信賴分析-
They are : developing a dariy enterprise trustworthiness questionnaire ( detq ), the testifying factor analysis of dariy enterprise trustworthiness ’ s factor structure, study on the characterstic of consumers congnizing the dariy enterprise trustworthiness, the model of enterprise trustworthiness 、 customer satisfaction 、 brand trust and brand loyalty
依次涉及乳品企業誠信問卷的編制，乳品企業誠信因素結構的驗證性因素分析，消費者認知乳品企業誠信的特徵研究，企業誠信、顧客滿意、品牌信任與品牌忠誠的模型建構。 -
The third chapter is studying the formation of the consumer brand loyalty, including the common and mentality procession, the relation between the attitude and the behavior during the formation of brand loyalty ; the fourth chapter will make qualitative research on the influencing factors of consumer brand loyalty, bringing forward several supposes from the consumer level and the marketing level ; the fifth chapter is the demonstration section on the influencing factors. making use of the spot investigation to the liquid milk consumers in the 12 supermarkets and 6 milk spots, we will use factors analysis and regressions method to analyze investigation result and illustrate the degree of each influencing factor of consumer brand loyalty so as to testify the supposes that have been made in the fourth chapter
第三章研究消費者品牌忠誠形成過程，包括品牌忠誠形成的一般過程、心理過程以及品牌忠誠形成過程中態度與行為的關系；第四章對消費者品牌忠誠影響因素進行定性研究，具體從消費者層面和企業營銷層面提出若干理論假設；第五章對消費者品牌忠誠影響因素進行實證分析，通過對北京地區12家超市6個售奶點的液態奶消費者進行的抽樣調查，運用因子分析與回歸分析的方法對調查結果進行計量分析，闡明了消費者品牌忠誠度各影響因素的影響力度，對第四章所做假設進行驗證。
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