brand management 中文意思是什麼

brand management 解釋
品牌管理
  • brand : n 1 燃燒著的木頭；〈詩〉火炬；〈詩、古〉刀，劍。2 烙鐵；（古時打在罪犯等身上的）烙印；〈比喻〉污...
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. Firstly, the paper see about the traditional and modern standpoint, the corresponding brand management theory and model of brand conception, and puts up simple comment and animadvert

    首先，考察品牌概念的各種傳統觀念與現代觀念，以及與此相對應的各種品牌管理理論和模式，並進行簡單的評述和批判。
  2. State contest company holds to " xing bangsai course of study " business purpose, hold to " efficiency gives benefit, character casting brand " management concept, with " detail decides success or failure, manner success is remarkable " spirit of enterprise, devote oneself to to offer high - quality goods of of all kinds and recreational leather shoes for consumer, lead recreational way of life, strive to become chinese derma recreational shoe the first brand

    邦賽公司堅持「興邦賽業」的企業宗旨，秉承「效率出效益，品質鑄品牌」的經營理念，以「細節決定成敗，態度成就卓越」的企業精神，致力於為消費者提供各類休閑皮鞋精品，引領休閑生活方式，力爭成為中國真皮休閑鞋第一品牌。
  3. Research on brand management models in the tourist attraction

    旅遊景區品牌管理模型研究
  4. Compared to adds woodenly industry is the specialized production new environmental protection building materials comprehensive enterprise, successively is included the chinese commercial science and technology quality center “ the chinese quality trustworthy brand ”, the chinese commercial name brand management committee “ the chinese famous brand ”, but also is evaluated many times “ chinese quality wan lixing ” the good faith demonstration unit, the chinese decoration building materials association “ the nation strengthens the compound floor 30 to be strong ” and so on the title

    比加木業是專業生產新型環保建材的綜合性企業，先後被列入中國商業科技質量中心「中國質量信得過品牌」 、中國商業名牌管理委員會「中國著名品牌」 ，還多次被評為「中國質量萬里行」誠信示範單位，中國裝飾建材協會「全國強化復合地板30強」等稱號。
  5. Because manage fixed position, accurate, brand management has distinguishing feature alone, in august 2005, assess of world brand lab " su ning " brand value is amounted to 6. 455 billion ; in september, national statistic bureau announces : su ning electric equipment ranks the 92nd of group of 1000 the biggest companies of chinese ; 11, december, su ning electric equipment parts to pick chinese famous brand 200 mix by force 2005 china appear on the market company competition ability 7 strong

    由於經營定位準確、品牌管理獨具特色， 2005年8月，世界品牌實驗室評定「蘇寧」品牌價值達64 . 55億； 9月，國家統計局揭曉：蘇寧電器位居中國1000家最大企業集團的第92位； 11 、 12月，蘇寧電器分別入選中國著名品牌200強和2005中國上市公司競爭力七強。
  6. Essec ' s mba in international luxury brand management is taught in english and prepares graduates for careers in the prestige - goods sector, where france is a world leader

    在國際貴族級管理的巴黎高等商學院中，工商碩士管理就是英語教學，使畢業生能在有威望的部門為他們的事業做好準備，在這個方面，法國處於世界前列。
  7. Create brand style guides that meet clients business objectives as well as incorporate into fsgs brand management strategy

    開發品牌設計概要，以符合客戶需求，並且配合公司內部的品牌策略。
  8. After research it over ten years, from no brand to have much brand, from only use much advertisement to use brand management system. lots of enterprises realize that implementing brand difference stratagem is a short cut to obtain competition predominance. but it ' s difficult to establish, such as how to difference brand - position, how to abstract brand core - value, how to use

    經過十多年的摸索，從沒有品牌意識到有品牌意識，從單純使用廣告狂轟濫炸來建立品牌到採用系統的品牌管理，現在很多企業開始意識到發展品牌差異化戰略是獲得品牌競爭優勢的捷徑，但究竟怎樣才能建立品牌的差異化，包括如何進行差異化定位、如何提煉品牌核心價值、如何建立品牌識別體系和如何實施品牌差異化等等，卻是擺在他們面前的一道難題。
  9. Brand management derived from west countries, and developed gradually with generally socialized production and market economy

    品牌管理理論起源於西方，並隨著社會化大生產和市場經濟的發展不斷成長和成熟。
  10. Excellent brand management tops in region

    卓越品牌管理區內之冠
  11. In china, many corporations had finished the transition stage from production management to brand management. but problems raised by brand management are existed, such as wrong sales promotion, absence of the new concept, losing character, or small scale

    然而，國內很多企業在品牌經營上仍有很多問題，存在著許多重大失誤，比如：宣傳策略不當、合資或聯營不當、缺乏創新、喪失特色、規模過小等。
  12. Analyzing the successful foreign experience of brand management, some measures are suggested to take to upgrade the brand value, including refining the core value of brand, orientating properly one ' s brand, investing continuously and systematically in brand, cultivating brand loyalty, internationalizing culturally the brand, strengthening brand ' s protection and ensuring the security of brand value

    探討了國外成功品牌的管理經驗，提出了提升品牌價值的若干建議：提煉品牌核心價值；進行系統持續的品牌投資；培養品牌忠誠；靠文化內涵打造企業的國際化品牌；加大品牌保護力度，確保品牌價值安全等。
  13. The judging criteria comprise organizational development, brand management, corporate strategy, corporate leadership and culture as well as corporate innovation. ms yvonne choi, permanent secretary for commerce, industry and technology commerce and industry of the hksar government

    該獎項的評審準則包括：企業內部組織發展品牌管理及持續發展企業管理策略企業領導及文化企業轉變管理及自我能力提升等。
  14. In order to cope with the challenges brought by internet and information technology, college library, an organization offering assistance for education, should reinforce its brand management and strengthen itself to enhance its status and serve more readers

    摘要高校圖書館作為為廣大師生服務的輔助性機構，為了應對網路以及信息技術帶來的挑戰，應切實加強自身的品牌管理，通過打造有形產品品牌、提升無形服務品牌來吸引更多的讀者，提高其自身的形象。
  15. Enhancing brand consciousness, brand management and national brand has been the common sense of a majority of companies in china

    樹立品牌意識、加強品牌管理、塑造民族品牌已成為我國眾多企業的共識。
  16. At the same time, our firms have many " follow blindly " phenomena in brand management, as well as lacking science and whole understanding about brand management

    同時，我國企業在品牌的經營中還存在許多盲從的現象，對品牌經營缺乏系統、科學、全面的認識。
  17. It has at least six factors that drive the projecting phenomenon and idea by initiatively analying. the six factors are the challenge of new economy era, the disfigurement of traditional brand management theory, the complexity of brand and it ' s management, the bridge and approach that ecology becomes of settling complexity subject, brand question taking on ecology ' s matter and characteristic and the ecological research harvest of correlation subject

    經初步分析，至少有六大因素成為這一思想突現的驅動力量，即：新經濟時代的挑戰、傳統品牌管理理論的缺陷、品牌及其管理的復雜性、生態學成為解決復雜性問題的一個橋梁和途徑、品牌問題具有生態學的實質與特性以及相關學科的生態研究成果。
  18. We innovatively apply anion material to sanitary napkin and earn multiple national patents. “ love moon ” anion sanitary series are recommended to be high technological products by world chinese traditional medicine association, “ china key protective new brand name ” by china well - known and excellent brand management appraisal center, “ china famous brand name ( cqgc ) by china quality guarantee center

    其中「月月愛」負離子衛生巾系列產品被世界中醫藥學會推薦為高科技產品，被中國名優品牌管理評價中心推介為「中國重點保護新品牌」 、被中國中輕產品質量保障中心推介為「中國著名品牌（ cqgc ） 」 。
  19. All of them lie in the absence of credibility in the whole brand management system

    而所有的這些可以歸結為整個品牌經營系統缺乏誠信的惡果。
  20. At the most important section, at first i have discussed the building of credibility in every link of brand management : brand orientation, propagation, management, upholding, strategy, extending need credibility to be the basis ; the important sense of credibility for managers and employees and how to train ; the credit criterion in the group, among the management groups, between firm and cooperator, between firm and society ; the credibility of brand and customers ; the importance position of credibility in the brand culture and the cultivating of credit brand culture. at the basis of above, i build a system control symbol of brand management. through the symbol, i analyze the function and sense of credibility in brand management system

    作為文章的重點，筆者首先論述了品牌經營的各環節的誠信建設：定位、宣傳、管理、維護、戰略、延伸都需要誠信為其基礎；誠信對管理者、員工的重要意義及誠信的培養；品牌經營中團隊內部、管理組織之間、企業與合作夥伴、企業與社會之間的誠信原則：品牌經營中品牌與顧客之間的誠信法則；品牌文化中誠信的重要地位及誠信文化的建設等，並以此為基礎創建了品牌經營的系統控制模型，通過系統模型對品牌經營系統中的誠信的作用和意義加以系統的分析和論證。
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