chain bookstore 中文意思是什麼
chain bookstore
解釋
連鎖書店-
Below thesis is based on ground investigation and practice on sichuan publishing market and sichuan xinhua bookstore group and their sub - stores. it detailed analyzed the competition environment of sichuan xinhua bookstore group under current new situation, thus lead to a primary research and an outlined summary on its chain operation strategy. referenced from success stories of other chain operated businesses and the business administration theoretical knowledge from sichuan university, also i proposed some useful methods and suggestions for sichuan xinhua bookstore for their transform from traditional sales to modern chain operation
本論文在對四川出版物發行市場和四川新華書店集團及其基層書店進行大量市場調查和實習實踐的基礎上，詳細分析了集團在新形勢下的各種競爭環境，進而對其實施連鎖經營模式進行了初步分析和研究，借鑒其他商業連鎖經營的成功經驗，以及自己在四川大學接受的工商管理的理論知識，對集團下一步從傳統銷售方式向現代連鎖經營模式轉變提出了一些可以為之所採用的實施措施和建議。
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