consumer buying process 中文意思是什麼

consumer buying process 解釋
顧客購買過程
  • consumer : n. 1. 【經濟學】消費者，用戶。2. 用電設備。3. 【生物學】消費有機體。
  • process : n 1 進行，經過；過程，歷程；作用。 2 處置，方法，步驟；加工處理，工藝程序，工序；製作法。3 【攝影...
  1. These impact areas are : integrating electronic payment into the buying process, building a consumer marketplace, moving supply chains and products into the marketspace, the governance of electronic business, and the new intermediation

    這些影響區域包括：把電子支付整合到購買過程中，把供應鏈和產品轉移到市場，監管電子營業活動並提供新型仲裁服務。
  2. At last, the author puts forward five marketing tactics, including : choosing service items, segmenting market based on organizational buying behavior, the combinative communication tactics based on the decision process of consumer, pricing tactic building on perceived value of customer, the distribution tactics of establishing branches in economic development zones

    最後根據調研結果提出五條營銷策略，分別是： （ 1 ）業務定位策略； （ 2 ）基於購買行為的市場細分策略； （ 3 ）基於購買決策過程的整合溝通策略； （ 4 ）基於顧客認知價值的定價策略； （ 5 ）在開發區成立分公司的渠道策略。
  3. According to the characters of different consignor, this thesis divides the consignor into two kinds of " consumer buying type " and " organization buying type ". besides, from the two aspects of the affective factor and the process of the buying on website, this thesis analyzes the buying behavior on website of the two kinds of consignor

    第三章根據不同貨主網上購買的特點，將貨主劃分為「消費者購買型」和「組織購買型」兩種類型，並主要從網上購買影響因素及網上購買過程兩個方面分析兩種類型貨主的網上購買行為。
  4. First, the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior, including information communication process and purchase process. we can see specific receiver, appropriate time, reachable channel and correct information can bring effective communication of information. purchasing power, product feature, perceived risk, definite knowledge of product and usage, consumer habit, purchasing environment and buying time all influence purchase behavior of consumer

    首先應用傳播理論和消費者行為理論，通過對高科技消費品市場化過程的分析，包括對企業信息傳播過程的分析和消費者購買過程的分析，得出信息有效傳播依賴于明確的目標對象、恰當的傳播時機和渠道選擇以及不會存在理解偏差的信息；消費者購買能力、產品特性、消費者知覺到的風險、消費者有限的產品知識和使用知識、消費者習慣、購買環境、購買時間都會影響到消費者的購買行為。
  5. According to the theory of organizational buying behavior, the author researches the features of management consultation buying behavior. based these features, bs company made several investigations, such as, general behavior investigations and consumer decision process investigation

    為此，在管理咨詢購買行為的一般特徵進行分析的基礎上，對bs公司的目標客戶進行購買行為的調查研究。
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