consumer demand theory 中文意思是什麼
consumer demand theory
解釋
消費需求理論-
Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically
在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。 -
The supply and demand theory, competition based on price and non - price theory, discrepancy products and competition structure theory, consumer ' s action theory and mentality expectancy theory all are important theory sources of commercial bank marketing theory
西方經濟學的需求理論、價格與非價格競爭理論、產品差異化和競爭結構理論、消費者行為理論、心理預期理論均是商業銀行營銷理論的重要理論源泉。 -
The second part is the theory survey of this thesis, including enterprise ' s competition theory and development, consumer behaviour theory and development and etc. the third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. the fourth part analyses the competition state in readymade oil enterprise and customer ' s demand, and sets up a customer demand model in the readymade oil market. the fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise
本文的具體內容包括五部分：第一部分為緒論，介紹了本文的研究背景、研究意義以及研究方法與內容；第二部分為本論文的理論綜述，包括企業競爭理論及發展、企業競爭力理論及發展、消費者行為理論及發展等；第三部分介紹了國內外主要的企業競爭力評價模型及評價方法；第四部分對成品油銷售企業競爭狀況以及顧客需求進行了詳盡的分析，並構建出成品油終端市場顧客需求模型；第五部分研究了成品油銷售企業競爭力構成要素，並確定出各相關因素的權重，最後構建出成品油銷售企業競爭力模型；第六部分應用顧客需求模型和成品油銷售企業競爭力模型對成品油零售公司進行了詳盡的評價，並提出了該公司競爭力提升的四大戰略；第七部分作為本文的結束語，對論文所作的工作及研究得出的結論進行了總結。
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