consumer decision-making 中文意思是什麼
consumer decision-making
解釋
消費者（購買）決策-
Four decision - making styles were detected for the chinese older consumer through exploratory factor analysis and confirmatory factor analysis : they are brand conscious / price equals quality, recreational / hedonistic, confused by over - choice and perfectionistic / high - quality conscious
探索性因子分析與驗證性因子分析發現，中國老年消費者具有四種購物決策風格，即品牌意識、娛樂享樂、眼花繚亂、追求完美的品質意識。 -
Abstract : the consumer decision - making features are not only the fact of the rural consumers, but also the exterior environment that the retailers rely on
摘要：消費決策特徵既是農村居民的消費現實，又是零售商經營所依據的外部環境。 -
The research shows that the diversification of the consumer decision - making in rural areas of anhui has been a challenge currently to the large - scaled chain retailing
調查表明，安徽農村消費者消費決策多維化的特徵，對當前大規模連鎖零售的經營模式提出了挑戰。 -
According to consumer behavior model theory, beliefs and attitudes mainly influence the information collection of consumers and intentions affect consumers " decision - making process. so this dissertation is based on the theory of attitudes, intentions and behavior models
根據消費者行為模式理論，信念、態度主要影響消費者收集信息，意向主要影響消費者購買決策，本文以態度、意向和行為關系模型作為研究基礎。 -
Consumer decision - making
消費者購買決策 -
The research into consumer behavior focuses on the main factors affecting the purchase decision - making process and its influences on consumer behavior
消費者行為研究主要關注購買決策過程及影響消費行為的主要因素。 -
Purchase decision - making process refers to the consumer psychological and behavior intention before using and disposal of products and services. it belongs to the forming the attitude
購買決策過程是指消費者在使用和處置所購買的商品和服務之前的心理活動和行為傾向，屬于消費態度的形成過程。 -
With purchases of durable consumer goods and on - going service purchases, which have always involved complex decision - making, identifying which of the many information contact points actually led to the purchase decision has generally been believed to be near impossible
隨著對耐用消費品和持續性的服務的追求，總是涉及復雜的決定選擇，鑒別它們當中許多的信息聯系點事實上通常會被認為導致購買決定逼近不可能。 -
One viewpoint consider consumer will choose product with maximal perceived value ( zeithaml, 1988 ), and another viewpoint consider consumer will choose product with maximal perceived value least perceived risk ( bauer, 1960 ). the commom ground of these two viewpoints is they all believe consumer will form apperceive when making purchasing decision
在購買意願的研究領域里，出現了兩種不同的觀點：以zeithaml （ 1988 ）為代表的學者認為消費者在做購買決策時，會選擇感知價值最大的方案；而以bauer （ 1960 ）為代表的學者認為消費者會選擇感知風險最小的方案。 -
The variables affecting the consumer ' s decision - making process are motivation, life style, beliefs, attitudes, intentions, values and others, of which, beliefs and attitudes affects consumer ' s information collection ; intention influences the decision - making
影響消費者決策過程變量主要有：動機、生活方式、信念、態度、意向、評價標準和其他因素，其中，信念、態度影響消費者收集信息，意向影響消費者購買決策。 -
Consumer decision making process
消費者決策過程 -
At the beginning of this section, the literatures on food consumer behavior are reviewed, and based on the questionnaire survey of 550 food purchasers in sha nghai city and hangzhou city, a consumer decision - making model is then built to analyze the microdata
在對國內外有關消費者購買行為的理論和實證研究進行綜述的基礎上，設計問卷，在上海市和杭州市對550位鮮活農產品購買者進行問卷調查，應用已有的消費者購買決策模型對調查結果進基礎分析。 -
Shopping decision - making model : an analysis of consumer online
消費者網上購物決策模型分析 -
In addition, consumer will balance gain and loss when making purchase decision, in other words, perceived benefit and perceived risk will appear in the same time
另外，消費者在做購買決策時，總是在得與失之間進行權衡，也就是說感知利得和感知風險會同時出現。 -
Through the analysis of online consumer behaviors under the leadership of a modern consumer - oriented marketing theory, the third part systematically studied the web ads marketing strategy, including the principles, the market segmentation, the integration of traditional media and web ads, decision - making of the goals, the channels and contents of the web ads
通過對網上消費者行為的分析，在以消費者為中心的現代營銷思想的指導下，本文第三部分系統地研究了網路廣告營銷戰略。包括網路廣告的原則，網路廣告的市場細分，網路廣告與傳統媒體的整合，網路廣告的目標決策、渠道決策以及內容決策。
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