direct-relationship marketing 中文意思是什麼

direct-relationship marketing 解釋
直接關系營銷
  • direct : adj 1 筆直的，一直線的；正面的。2 直接的。3 直截了當的，直率的，明白的。4 直系的，正統的。5 【語...
  • relationship : n. 1. 親戚，親戚關系。2. 關系，聯系。3. 〈委婉語〉男女關系〈指男女之間的曖昧關系〉。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. It should select several classical itineraries, establish secured service systems extending to conference service, reduce the total number of management personnel at lhasa headquarters, increase marketing personnel, and establish representative offices in beijing, shanghai and guangzhou. xta should try to establish a cooperative relationship with government offices, universities, labor unions, communities and by direct marketing and profit sharing

    選擇幾條最經典的線路，建立確保安全性的和向會務延伸的服務體系，壓縮拉薩本部的管理人員，擴大營銷隊伍，設立北京、上海、廣州代辦處，以直郵廣告和直接營銷為主，重點對這些城市的政府、高校的辦公室、工會、學會等部門負責人進行接觸，採取分利的手段，爭取建立合作關系。
  3. Marketing propagation includes six sorts of tools : advertisement, sales promotion, direct marketing, human promotion, public relationship, activity marketing

    營銷傳播包括：廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷，六類工具。
  4. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  5. Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc

    主題包括市場營銷的管理，戰略性市場規劃，對競爭對手的分析，市場混亂分析，如何滿足顧客，消費者行為，產品品牌的發展，直銷，定價策略和促銷與整合營銷傳播戰略。
  6. According to operation handling and marketing flow, take integrated managing of the relationship of direct distributors, agencies, customers, on market development, entry, goods ordering, goods shipment, goods return, service, accounts settlement, etc., and take effective control and warning for warehouse inventory

    根據企業業務操作和營銷流程，對市場開拓、報單、訂貨、發貨、退貨、服務、結算等與直銷商、分銷商及客戶之間的關系進行綜合管理，對倉存進行有效的控制和預警。
  7. At last, it compared the database marketing with the traditional marketing. the second chapter : it systemically shows the theory foundation of database marketing : direct marketing, relationship marketing, total quality management, mis, integrated marketing

    第二章系統說明了數據庫營銷的理論基礎，即其與傳統營銷理論：如直復營銷、關系營銷、全面質量管理、管理信息系統、整合營銷的關系。
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