international marketing research 中文意思是什麼

international marketing research 解釋
國際營銷研究
  • international : adj 國際（上）的，國際間的；世界的；〈I 〉國際勞工聯盟的；〈I 〉國際信號的。 an international con...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • research : n. 1. 仔細搜索 （for, after）。2. 〈常 pl. 〉研究，調查，探測；追究。vt. ,vi. 追究；調查，研究 （sth. , into sth. ）。
  1. Articles from the faculty have been published in distinguished academic journals including the harvard business review, the journal of international marketing, the international journal of human resource management, the strategic management journal, the academy of management journal, the academy of management review, the journal of international business studies, and organisation science. ceibs research also serves as a basis for academic conferences and highly specialised, well - attended workshops

    學院的教授隊伍由海內外知名學者組成，教授大都擁有世界一流學府的博士學位，有著豐富的教學經驗，並有為全球500強公司做顧問或為政府做高級智囊專家的寶貴經歷。他們紮根中國，服務中國，將世界最前沿的管理思想與中國的管理實踐相結合，是培育中歐學生成長最寶貴的資源。
  2. China association for investment in enterprises ( caie ) is a national federation founded by chinese economic specialists, scholars, social leaders and entrepreneurs on a voluntary basis. the purpose of caie is to unite china ' s enterprises ( mainly small - to - medium - sized enterprises and township enterprises ) and relevant economic organizations and to promote the development of china ' s businesses and enterprises, assist them in implementing various needed reforms ; including marketing research, international cooperation in economics and technology, the strengthening of china and the betterment of mankind. the preceding objectives will be accomplished by independent academic study, social research, professional exchanges between domestic and international enterprises ( including township enterprises ), collection of capital, investment consultation, training exchange of qualified personnel and enterprises, etc

    中國企業投資協會為國內專家、學者、企業家和社會活動家自願聯合，共同創辦的社會團體，旨在聯合全國各地區的企業和相關的經濟組織，通過獨立自主的學術研究、社會調查、國內國外企業的業務交流、資金籌集、投資咨詢、人才培訓交流以及企業改造等活動，以促進中國企業的經濟技術發展、體制改革和對外開放，促進中外經濟技術合作，使中國的企業及其產品走向世界，為振興中華和人類的進步與繁榮貢獻力量。
  3. Yikalu ( france ) international group cosmetics linited mainly engages in cosmetics researching. and marketing. lt has professinonal skincare research institution, first - class manufacturing equipement and hi - standrd scientific talents. with the powerful strengths, yishow becomes the famous skincare brand speciai for oriental women. in recent years, the products imported into mainland market and gained excellent achievements, thanks to the great distribution network. with the french skincare ideas, yishow series containde shampoos, treatments, clansers and so on. they all have fashionable & beautiful shapes and advanced & hi - lever qualities

    依卡露（法國）國際集團化妝品有限公司是一家專門從事化妝品研究與銷售的企業，擁有專門的護膚研究中心，一流的產品研發設備和高素質的科研人員，憑借尖端科技實力，公司的"依秀"品牌是專門針對東方女性的美容護膚化妝品.近年來，產品已迅速進入中國內地市場，並已具相當規模，成功包括洗發露、護發素、沐浴露、洗面奶以及其他系列護膚產品，均具當代最領先、最時尚的美容化妝理念。
  4. 1. the preface consists of three parts : research setting, contemporary progress of the subject domestic and abroad, techniques of this field. on the base of clearing the study value of the apply the international network to tourism market development and the research achievement of this field, the author analyses technical route which combines theory and practice together with help from tourism economics, tourism marketing, message economics, message technology, social economics etc, and lay much emphasis on the importance of practice and the instructing meaning of paper

    前言由選題背景、國內外學術研究前沿進展、本研究主要技術手段三部分構成，在明確國際網際網路絡在旅遊市場開發中應用的研究價值和國內外學術研究成果的基礎上重點分析了以旅遊經濟學、旅遊市場學、信息經濟學、信息技術學、社會經濟學為主的論文理論與實踐相結合的技術路線構成，並強調了實證研究的重要性和論文的指導意義。
  5. At research postgraduate level, lingnan offers mphil and phd programmes in chinese, cultural studies, english, history, philosophy, translation, visual studies, business including accounting, finance, insurance, international business, management, marketing, operation research and decision sciences, and social sciences including economics, politics and sociology

    招生的學位課程包括中文文化研究英文歷史哲學翻譯視覺藝術商學包括會計財務保險國際企業管理市場學運籌學及決策科學及社會科學包括：經濟政治及社會學。獲錄取的研究生將就特定范疇進行深入研究工作。
  6. Based on the analysis of international and domestic steel market, outside environment and inside condition on developing of bulk transportation, it describes the import iron ore transportation system of wu steel systematically along the current main nodes from sources to the plant and relative quay, transfer port, storage system and logistic management system, designs a effectual and economic transporting mode in order to build up the developing direction of changjiang shipping company at the same time the author hopes that by means of theoretical analysis, research and integration on the traditional transportation mode in addition with the changing of outside environment, the conception of system logistic management and the angle of marketing strategy of shanghai company, the supposed transportation mode designed for wu steel in this paper and the relative facilities will reduce the cost of wu steel for import iron ore

    本文以我國國有大型企業?武漢鋼鐵集團公司（以下簡稱『武鋼』 ）的原料運輸供應鏈? ?進口鐵礦石運輸的方式的研究為題，並結合長航集團上海長江輪船公司（以下簡稱『上海公司』 ）的散貨運輸的未來發展戰略目標和總體發展戰略，通過對國際、國內鋼鐵市場及散貨運輸發展的外部環境和內部條件因素的分析，以理論方法為忖托，依據實際狀況，沿著武鋼進口鐵礦石運輸進廠的節點、碼頭與倉儲系統以及物流管理系統對武鋼的進口鐵礦石運輸系統作一個綜合的分析，擬定一種有效的運輸模式，旨在為長航未來發展確定方向。
  7. Black, who conducts extensive marketing research for a shanghai - based company called jigsaw international

    皮特?布萊克說道，他對建在上海的豎鋸國際公司做了大量市場調查。
  8. And the market of mobile communication service supply will be influenced after china joins the wto. facing these problems that exists in smcc ' s marketing, and according to fact situation, i completely analyzed smcc ' s marketing environment and competitive pattern, deeply investigated the market business and challenge faced by smcc. on the basis of mobile products or service ' s features, combined with national & international research about marketing and service marketing, i achieved conclusion as following : 1

    並依據移動產品和服務的特點，結合國內外市場營銷和服務營銷的相關研究，得出了下列結論： 1 、四川移動通信公司當前實行的以發展新用戶為主的擴張型營銷策略已不適應移動市場競爭的需要； 2 、四川移動通信公司要在市場競爭中保持明顯優勢，只有從服務入手，全面實行以維系客戶為目標策略的移動服務營銷。
  9. 3. it suggests the feasible countermeasures in other ways including the reduction of cost, the cultivation of core competence of corporations, the revolution of management, the enhancement of capabilities of marketing, the research and innovation of techniques, the converting of scientific results into the productivity, the improvement of the production ' s added value, the promotion of quality and environmental protection criteria to meet the requirements of international ones, the improvement of production ' s quality and the level of environmental protection, the construction of oil store, the implement of " go abroad " strategy, the development of oversea investment system, and development of e - business, the construction of scientific human resources system, and other effective measures of government. at last, the conclusion has been given : entry into wto brings us unpreced

    3 、在其他方面提出了可行的對策建議，包括:降低成本、培養企業核心競爭力;改革管理體制、增強市場營銷能力;技術研發與創新，加快科技成果轉化為生產力，提高產品的附加值;注重推進質量、環保標準與國際接軌，提高產品質量與環保水平;加快建立戰略石油儲備;實施「走出去」戰略，發展海外石油投資;加快發展龜子商務;建立科學的用人機制;以及政府應採取有效的政策措施等論文研究的結論:入世給中國石油化工產業帶來了前所未有的機遇，也提出了嚴峻的挑戰，只要我們認清入世后的緊迫形勢，抓住有利時機，充分採取切實可行的對策，就一定能迎來我國石油化工產業的更大發展，取得在國際競爭中的優勝地位。
  10. This text analyzed the total development situation that international textile product in ages in quota in empress in wto clothing trade in details, aiming at our country the type ' s exit business enterprise primarily for developping continuously on the international market the bottom goes to but the research between marketing strategy and method that adopt

    本文詳盡分析了wto后配額時代國際紡織品服裝貿易的總體發展態勢，主要針對我國該類出口企業為了在國際市場上繼續發展下去而採取的營銷策略及方法的研究。
  11. Meanwhile, the paper discusses the fundamentals to be an international journal, and outlines the conditions that a scientific journal to be an international journal, from the perspectives of the level of research, the scale of scientific community, editor ' s sensitivity to information, information technology application and the marketing administration

    論文同時分析了國際化期刊形成的基礎，從科學研究水平、科學共同體規模、信息捕捉能力、信息技術條件，以及市場經營水平等層面，提出科技期刊成為國際化期刊的條件。作者認為，期刊國際化與期刊面向國際是兩個截然不同的概念。
  12. Liang, neng zhi fu professor of management ; mba, university of pennsylvania ( wharton ), 1986 ; ph. d. in management, indiana university, 1990. research and teaching : international business, global policy strategy, and marketing

    梁能管理學教授（致福講座教授） 。美國賓夕法尼亞大學沃頓商學院工商管理碩士（ 1986年） ，美國印第安納大學國際商務學博士（ 1990年） 。主要研究與教學領域：國際商務學、市場營銷學、企業發展戰略。
  13. Irwin, graduated in 1995, joined research international china as a reseach executive during 1996 - 1998, next entered asia pacific brewery ltd during 1998 - 2000, worked as an assistant brand manager for " tiger " beer ' s marketing in south - western china

    顧迅， 1995年大學畢業，在1996年進入華南國際市場研究公司，從市場研究分析工作開始自己的職業生涯；因更熱愛市場實戰，從1998年進入亞太釀酒公司，先後擔任「虎牌」啤酒在中國西南地區的品牌主任，后提升為助理品牌經理。
  14. Gu xun ( irwin ), graduated in 1995, started his career by joining research international china as a research executive in 1996 - 1998, during which he mainly participated in consumer research projects for unilever & colgate, etc, together with local business development. next he entered asia pacific brewery ltd during 1998 - 2000, first as marketing executive then as assistant brand manager for " tiger " beer ' s marketing in south - western china

    顧迅，重慶人， 1995年畢業于華東船舶工業學院造船系（ 96年輔修市場營銷） ，在1996年從中國最大的專項市場研究公司? ?華南國際市場研究公司開始自己的職業生涯，他主要參與聯合利華和高露潔等跨國消費品客戶的消費者研究項目，及本土客戶的開拓工作；因更熱愛市場實戰，從1998年進入新加坡亞太釀酒公司投資的海南亞太釀酒公司，先後擔任「虎牌」啤酒在中國西南地區的品牌主任，后提升為助理品牌經理。
  15. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  16. Songya av equipment co., ltd. the company of high - tech electronic product, consists of research and development ( r & d ), manufacturing and marketing department, targets at both international and domestic markets

    松雅音響設備有限公司是目前國內生產迷你組合音響的主要廠家之一，我公司成立數年來，一直致力於音響產品研發、生產，及對國內及海外市場的銷售。
  17. The shanghai leishi lighting co, . ltd is a collection of research, development, production, marketing, “ green lighting appliances, ” which integrated modern enterprises, the company ' s electronic energy production, electronic ballast and electronic transformers, tongdeng, low voltage supply, the grid supply, jinludeng, such as light - series of products, product quality have reached the international advanced level, and widely used in hotels, shopping centres, hotels, office off as, residential lighting and other projects

    上海雷士照明有限公司是一家集研究、開發、生產、銷售「綠色照明電器」為一體的現代化型企業、公司生產的電子節能燈，電子鎮流器和電子變壓器，筒燈、低壓射燈、格柵射燈、金鹵燈、光源等系列產品，產品質量均已達到國際先進水平，並廣泛應用於酒店、商場、賓館、辦公場所、住宅等照明工程。
  18. According to the actual requirements of sales department of the brewing industry and considering the latest domestic and international research in the field, the paper uses the data warehouse ( dw ), the data mining ( dm ), olap technology, etc. to successfully design a marketing decision support system ( mdss )

    本文根據某啤酒企業銷售公司的實際需求情況，結合國內外最新研究動態，提出了以數據倉庫（ dw ） 、數據挖掘（ dm ） 、 olap等技術來構建營銷決策支持系統（ mdss ） 。
  19. Baoji city capitaland trade limited is engaged mainly in titanium, zirconium, nickel, tungsten, molybdenum, tantalum, niobium, beryllium alloys and non - ferrous metal materials such as the research and development, production and processing, domestic and international marketing and trade, supply a variety of sheet, rod, wire, tubes, central build, ingots, the standard parts, and equipment

    寶雞市嘉德貿易有限公司現主要從事以鈦，鋯，鎳，鎢，鉬，鉭，鈮，鈹及合金材料等各種有色金屬材料的研究及開發、生產及加工、國內和國際銷售與貿易，供應種類有板材、棒材、絲材、管材、環材、錠材、標準件、設備等。
  20. Wielding the international marketing theory, this article has studied the international marketing strategy of jiangsu light, based on the specific practice and cases of jiangsu light. it refers to the international marketing research, stp, international products, international pricing, international marketing channel and international promotion

    本文從開元輕工的實際情況出發，運用國際營銷理論，結合開元輕工的具體營銷實踐和案例，對開元輕工的國際營銷策略進行研究。內容包括國際市場調研，市場定位、市場細分與目標營銷策略，國際產品策略，國際定價策略，國際營銷渠道策略和國際促銷策略。
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