international marketing strategy 中文意思是什麼

international marketing strategy 解釋
國際營銷戰略教程
  • international : adj 國際（上）的，國際間的；世界的；〈I 〉國際勞工聯盟的；〈I 〉國際信號的。 an international con...
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • strategy : n. 1. 戰略（學）。2. 策略，作戰方針 〈cf. tactics 〉。
  1. Completely use of hse and tqc management systems and realization international marketing strategy object for oil enterprise in china

    管理體系努力實現中國石油企業的國際化經營的戰略目標
  2. In order to achieve the strategic goals, in this paper we discuss from 5 aspects of scale enlargement 、 brand advertising 、 simulation business 、 marketing strategy and international business

    為了實現戰略目標，本文著力尋求衢電多經發展的戰略途徑，從衢電多經企業的規模擴張、品牌培育、虛擬經營、市場策略、國際化經營五個方面進行了探討。
  3. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance

    本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。
  4. Haec should execute active promotion of e - commerce strategy to support scientific marketing process and value chain. on the other hand, this thesis analyzes the current marketing strategy, and illuminates the tactics and countermeasure from various directions in order to improve the mms of haec, such as crm ( customer relation management ), distribution channel, logistics, international marketing, performance assessing and enterprise culture, etc

    另一方面，對我國家電企業營銷管理策略的現狀進行了分析，分別從客戶關系管理、渠道、物流、國際營銷、績效考核直至企業文化等諸多方面提出了我國家電企業營銷管理的對策和策略。
  5. Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, china hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world

    筆者認為面對新的營銷環境發展趨勢和國際品牌戰略調整模式，我國飯店品牌戰略只有全面融合知識營銷，綠色營銷、全球營銷戰略等新時代的特徵，才能順應時代需求，才能使我國飯店的競爭引向一個高水平的品牌競爭階段，在未來全球范圍的競爭中掌握主動權。
  6. Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )

    二是對公司的營銷進行整合。 4c與4p的融合；認清產品階段整合營銷策略；整合營銷傳播維護和提升品牌價值；實行品牌化策略提高品牌的美譽度和忠誠度。
  7. The " localization strategy " includes product / brand strategy 、 price strategy 、 distribution strategy and pubic relationship strategy etc. it should be significant for chinese companies who want to comprehend the management spirit of multinationa companies and want to adapt to the international competitive environment after wto entry of china. there are a good deal of differences between western countries and china in politics 、 economy 、 culture and law environment. the right way succeed in china is matching the marketing strategy with the background of china

    跨國企業本土化營銷策略的主要內容有：社會關系營銷，取得當地政府、民眾的信賴和支持；產品和品牌本土化策略；分銷渠道的本土化建設；價格本土化策略；營銷和傳播觀念本土化策略；高層政府公關策略；危機管理和危機公關； "市場導向和顧客導向"的市場研究和營銷策略等。
  8. Local face with an international heart - brand building and marketing strategy for b q china

    一張中國臉，一顆國際心-百安居中國的品牌建立及市場營銷策略
  9. Based on the analysis of international and domestic steel market, outside environment and inside condition on developing of bulk transportation, it describes the import iron ore transportation system of wu steel systematically along the current main nodes from sources to the plant and relative quay, transfer port, storage system and logistic management system, designs a effectual and economic transporting mode in order to build up the developing direction of changjiang shipping company at the same time the author hopes that by means of theoretical analysis, research and integration on the traditional transportation mode in addition with the changing of outside environment, the conception of system logistic management and the angle of marketing strategy of shanghai company, the supposed transportation mode designed for wu steel in this paper and the relative facilities will reduce the cost of wu steel for import iron ore

    本文以我國國有大型企業?武漢鋼鐵集團公司（以下簡稱『武鋼』 ）的原料運輸供應鏈? ?進口鐵礦石運輸的方式的研究為題，並結合長航集團上海長江輪船公司（以下簡稱『上海公司』 ）的散貨運輸的未來發展戰略目標和總體發展戰略，通過對國際、國內鋼鐵市場及散貨運輸發展的外部環境和內部條件因素的分析，以理論方法為忖托，依據實際狀況，沿著武鋼進口鐵礦石運輸進廠的節點、碼頭與倉儲系統以及物流管理系統對武鋼的進口鐵礦石運輸系統作一個綜合的分析，擬定一種有效的運輸模式，旨在為長航未來發展確定方向。
  10. It is hope that the strategy study illustrated in this essay can provide some experience for china ' s domestic companies and to some extent prepare them for mnc when they are ready to expand their international market, before entering scu for my mba courses, the author of the essay worked for 3 years in marketing department of corpration matsushita electric of china ( cmc ) and wuxi matsushita refrigerator corpration ( wmrc ), . the work there was an experience which familiar with the marketing strategy of japanese - funded companies, their management mechanism as well as china ' s electric appliances market. two year ' s systematic theoretic study gives the author a more profound understanding of the marketing strategies of modern corporations, and enable writer a better insight to the progress and drawbacks experienced by matsushita, by analyzing the growth of matsushita electric in china, the essay intends to reflect the fierce competition and development trend facing both foreign companies and famous domestic electric appliances producing companies

    在本文作者進入川大學習之前，曾在松下冷機有限公司（ wmrc ）營業部，松下電器（中國）有限公司（ cmc ）營業部門服務約三年，對于日資企業在華營銷戰略，管理體系以及國內家電行業現狀有著較為深刻的理解，通過近兩年在川大系統理論的學習，使筆者對現代企業市場營銷戰略有了更加透徹的理解和提高，對于松下冷機在華經營所經歷的挫折和成功有了更為深入的了解，本文試圖通過解析松下冷機在華成長的歷程，從側面反映出當前國外家電品牌和國內知名品牌在國內市場激烈的競爭狀態和發展趨勢。
  11. This text analyzed the total development situation that international textile product in ages in quota in empress in wto clothing trade in details, aiming at our country the type ' s exit business enterprise primarily for developping continuously on the international market the bottom goes to but the research between marketing strategy and method that adopt

    本文詳盡分析了wto后配額時代國際紡織品服裝貿易的總體發展態勢，主要針對我國該類出口企業為了在國際市場上繼續發展下去而採取的營銷策略及方法的研究。
  12. Mr luffer wong, executive director, proview international added : " as a result of our global and direct - sales marketing strategy, we were able to achieve a more balanced geographical spread on a global distribution platform covering 50 countries and major mass merchandisers such as circuit city, best buy, dixons, sam s club and carrefour.

    集團執行董事黃貴明先生補充：透過全球覆蓋及直接銷售等市場策略，集團取得更平均之市場分佈。集團所建立之全球銷售平臺現已覆蓋50個國家及多個主要量販零售商如circuit city best buy dixons sam s club及家樂福。
  13. This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics, it has make a detailed illumination and analyze to some inevitable problem during the market competition of a high - tech enterprise. join together the development condition of our high - tech industry and the existing problem during the marketing compete, at last i give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy, price strategy, channel strategy and marketing promotion strategy, international marketing. and put forward own views with the measure that should adopt

    本文研究的是我國高技術企業營銷策略和管理方面的問題，從高新技術企業的行業特點、高新技術營銷的特徵的分析入手，通過對高技術產業的市場競爭中企業必然會面臨的一系列特殊問題做了詳細的闡述與分析，並結合我國高技術產業發展狀況及企業在市場營銷競爭中存在的問題與原因，對高新技術企業的市場需求特徵和需求預測、產品策略、定價策略、銷售渠道策略、銷售促進策略、國際營銷策略各個方面的營銷活動進行了全面的闡述，並提出了自己的見解。
  14. Distribution channel strategy is one of the most challenging and difficult components of an international marketing program

    分銷渠道戰略的制定與分銷系統的設計常常直接影響跨國公司在目標市場的競爭力。
  15. Due to chinese companies ’ international marketing, managing and implementing capability for big projects, cooperative strategy is currently suitable for china. at the same time, the key factors of successful outsourcing are studied

    結合離岸外包行業的發展與中國目前的國際市場開拓能力、大型項目管理能力、大型項目實現能力等多方面因素，提出了合作的戰略發展方向。
  16. On the comparative advantages of chinese enterprises and international marketing strategy

    論我國企業的比較優勢及跨國經營戰略
  17. Chinese industrial enterprise should choose international marketing strategy around the link which embody the competition advantage best the second part ( the chapter iii, the chapter iv ) has formed a basic international strategy choice equalityinternational marketing strategy = intemational competitive strategy + international marketing model + the development of the industries policies, also pointing out the core of making international marketing strategy is to make the international competitive strategy, adopting the analytical hierarchy process to construct die model of international competitive strategy choice hierarchy, gaining the basic competitive strategy ' s good and bad order according to the hierarchy general - order of the labor - intensive industry, technology - intensive industry, capital - intensive industry

    第二部分（第三、四章） ，根據第一部分的選擇理論依據，形成了國際營銷戰略選擇的基本等式：國際營銷戰略=國際競爭戰略+國際營銷模式+所在產業發展政策，指出制定國際營銷戰略的核心是制定國際競爭戰略，運用層次分析法建立了國際競爭戰略選擇層次結構模型，針對勞動密集型、技術密集型、資本密集型工業企業進行層次總排序得到了基本競爭戰略的優劣順序。
  18. The report regards " strengthen the international competitiveness of the industrial enterprises " as the center to ensure the strategy choice direction of the related - industry after the reasonable analysis to the sensitive problem with the help of the system, motion, comparative analysis method assisted with the mathematic tools and concise illustrations. it has n ' t stated the specific industries thoroughly, only making the choice of the international competitive strategy among labor - intensive industry, the technology - intensive industry, the capital - intensive industry by the category - divided way. it has depicted the choice direction of the related types of the industry international marketing strategy on the choice of the basic competitive strategy, which can offer more references to more enterp

    本文以「增強工業企業的國際競爭力」為中心，採取系統、動態、比較分析方法，輔以數學工具與簡明圖解，對感性問題進行理性分析，確定了相關行業的戰略選擇方向，根據產業分類方法，對勞動密集型、技術密集型、資本密集型三種類型工業企業國際競爭戰略進行了針對選擇，在基本競爭戰略選擇的基礎上描繪了相關類型工業企業國際營銷戰略的選擇方向，對企業國際營銷戰略的選擇具有一定的參考價值。
  19. 1td in egypt, through the analysis of the establishment process of the international marketing strategy, researching the formation of business core competencies

    本文著眼于tcl國際電工的埃及市場戰略，通過對國際營銷戰略的制定過程的分析研究其企業核心競爭力的形成。
  20. Wielding the international marketing theory, this article has studied the international marketing strategy of jiangsu light, based on the specific practice and cases of jiangsu light. it refers to the international marketing research, stp, international products, international pricing, international marketing channel and international promotion

    本文從開元輕工的實際情況出發，運用國際營銷理論，結合開元輕工的具體營銷實踐和案例，對開元輕工的國際營銷策略進行研究。內容包括國際市場調研，市場定位、市場細分與目標營銷策略，國際產品策略，國際定價策略，國際營銷渠道策略和國際促銷策略。
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