market positioning analysis 中文意思是什麼
market positioning analysis
解釋
市場定位分析-
To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。 -
This thesis is a case example the form, first half part introduced the united states california beef the new soldier for characteristics for big king ' s limited company at with ocean fast food in the fierce competition, then by oneself accurate market positioning, integrating our country food profession, practicing specially operating the strategy, making the business enterprise catena the development, most becoming our country fast food industry soldier rising part of textual empress half, from the company gain and loss the factor analysis commence, important function that manage of business enterprise strategy, combined to put great emphasis on to discuss the choice of the market strategied, and related problem, of development etc. of property is in the united states california beef big king ' s limited company, on from now on of the development way of thinking, have to follow of follow the virtuous cycle ' s orbit, and emerge out more the foreground of the organic vitality
本論文為案例形式，前半部分介紹了美國加州牛肉麵大王有限公司在與洋快餐激烈競爭中，以自己準確的市場定位，整合了我國飲食行業的特點，實踐了獨特的經營策略，使企業連鎖發展，最終成為我國快餐業異軍突起的新軍。本文的後半部分，從公司得失因素分析入手，闡述了企業戰略管理的重要作用，並著重論述了市場戰略的選擇，以及產業鏈開發等相關問題，意在美國加州牛肉麵大王有限公司，在今後的發展思路上，有所遵循的步入良性循環的軌道，展現出更加生機活力的前景。 -
In chapter four, on the basis of taking up a great amount of first hand information, the article for the first time puts forward original degree of concentration index numerical value ( 1990 - 2001 ) of china coal industrial market and has engaged more objective analysis and appraisal in relation to so such sensitive problems as influence factor, market structure positioning, especially the orientation of industry policy and enterprise restructure and expansion and has figured out the core content of the article
同時，在佔有大量一手資料的基礎上，第一次公開推出原創性的中國煤炭產業市場集中度指標數值（ 1990 - 2001年） ，並對其影響因素、市場結構定位，尤其是產業政策取向和企業重組擴張等敏感性問題進行了較為客觀的分析和評價，構造出本論文的核心內容。作為最大的發展中國家，中國歷經10餘年的煤炭市場化實踐，出現了許多值得認真研究並需合理解釋的現實問題。 -
Adopt market segmentation, market positioning, and market combination in anglicizing the current situation of passenger transportation in southwest china, take, its technologic economic characteristic and the resources of the form of railway passenger transportation into consideration in developing and selling new products, we can create the best market value and economic efficiency. in accordance with basic theories of transportation system and modern marketing, the thesis takes the means of marketing segmentation and balance of supply and distribution, makes a thorough analysis on influential factors of passenger transportation, requirement, structure, transportation net, etc. dealing with the requirements and supplies of passenger transportation market of southwest china, the thesis tries to advance a new market countermove including the overall strategy, product development, brand design, sale ' s organizations, on the basis of present situation of leaving time, passenger mobility, average distance, geographical position and passenger composition
本文按照交通運輸系統分析和現代市場營銷學的基本理論，運用供求分析和市場細分的方法，從影響因素、需求量、客運結構、運輸網各方面對西南地區客運市場需求和供給狀況進行分析和研究，並在此基礎上按照出行時間、客流性質、平均行程、地理位置、旅客成分等對西南鐵路客運市場進行市場細分和目標市場定位，提出了「以能保長、以速引中、以價爭短、以質創新」的營銷總體戰略和產品開發、價格管理、品牌設計、銷售組織等一系列營銷對策。 -
The positioning marketing element is the method that confirm the targeting market from the analysis customer, that define own core specialty and competitive advantage, and that find out the best join between the two element
其中定位營銷要素是指通過顧客分析確定目標市場，通過企業能力分析及競爭分析，明確企業的核心專長與競爭優勢，並在此基礎上尋得兩者的最佳結合點。 -
First of all. it has a brief analysis of environment ( domestic and oversea ), points out the challenges and opportunities confronting the aid - the - poor program by tourism in southwest of china, puts forward its polestar, five concepts including comprehensive view, systematic view, harmony view, open view and innovation view and six basic principles including sustainable development principle, the tenet of the aid - the poor principle, government leading principle, market mechanism principle and local characteristics principle, gives rise to general hints, which are oriented by the tenet of the aid - the - poor program and through tourism development, mainly explores its six key joints including conception establishment of appt ; target identity and spot - positioning of appt : scientific tourism programming : tourism resource development and management : effect measurement of appt : summing up experiences and generalize the new mode and five general modes, which comprise mode of developing agriculture industry together wit h tourism industry ; mode of tourism places to aid the poor ; mode of non - local allocation ; mode of government aid and support ; mode of the initial rich to help the poor and so on
首先，對我國西南地區旅遊扶貧所處的國內外環境做了簡要分析，指出了其所面臨的機遇與挑戰，提出了其指導思想、應樹立的「全局觀、系統觀、協調觀、開放觀和創新觀」等五大觀念和應遵循的「可持續發展、扶貧宗旨、貧困人口參與、政府主導、市場機制和地域特色等」六項基本原則、給出了以「扶貧為宗旨，以旅遊開發為途徑」的總體思路、重點探討了其「旅遊扶貧觀念確立、旅遊扶貧目標識別與選點定位、旅遊規劃、旅遊資源開發與管理、旅遊扶貧效果測評、總結經驗，推廣模式等」六個關鍵環節和「亦農亦旅、景區幫扶、異地安置、政府扶持與先富助貧」等五個一般模式。 -
The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "
科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。 -
Secondly, the author identifies the foshan xiaolingtong ' s segments and selects market targets and develops a marketing positioning strategy by the stp analysis model
接著，作者通過stp分析對佛山電信小靈通進行了明確的市場定位。 -
In which, through the introduction of the background and the analysis of the environments and the brand itself, we can see the positioning of veeko in the domestic markets and the strategies for stage development. meanwhile, the relative brands and the markets, channels and terminals are involved as well in the research in this essay, so as to systematically analyze how the brand of veeko explores the market, establishes the image and accumulates the capital
通過背景介紹，環境與自身分析，確立v女裝在國內市場的定位與階段發展策略，並就相應的品牌、市場、渠道、終端等項策略進行深入探討，系統地分析v女裝拓展市場，樹立品牌，進而積累品牌資產的種種策略與措施，並加以補充和建議。 -
Market positioning analysis
市場定位分析 -
Shandong guangyue steering knuckle should positioning himself a specialized commercial automobile steering knuckle producer, and at the same time, according to the different characteristics of each objective marketpositioning enterprise a reliable supplier on lorry steering knuckle oem market, and positioning product the best safety capability on bus steering knuckle oem market, on oem market of automobile used in agriculture positioning product a steering knuckle made by a specialized commercial automobile steering knuckle producer. thesis is giving first place to the thread with shandong guangyue steering knuckle factory marketing strategy planning of joint, and spreads out according to the logical train of thought to put forward problem, analysis prob lem and settlement problem
應將企業重新定位於專業化的商用車轉向節製造商。同時，依據企業擁有的可進行差別化的優勢和各目標市場的不同特點，在載貨車轉向節配套市場將企業定位於最可靠的供應商，在客車轉向節配套市場將企業產品定位於安全性能最好的轉向節，在農用車配套市場將企業產品定位於專業的商用車轉向節製造商生產的農用車轉向節。 -
At the same time, the author explores the relationship of domestic enterprises and the industry of management consultant, puts forward that the industry of home enterprises should have a farseeing mind and cultivate and elevate their own core competence to make the enterprises bigger and stronger. based on the above analysis, the author deliberates the core competence of mmc and brand competitive strategy, including the market analysis and summaries the brand positioning, brand marketing, the work team construction of consultants, the inside management of consultant corporations, the database and the network of consultants
根據上述分析，作者對中國管理咨詢業核心競爭力和品牌競爭策略進行了研究，包括對中國管理咨詢業市場分析、市場定位、戰略規劃等方面，並在咨詢業的品牌定位、品牌營銷、咨詢師團隊建設、咨詢公司內部管理、數據庫及咨詢師網路等主要專題進行了研究和思考；最後作者介紹和分析了一個咨詢公司的品牌競爭策略的案例，來對本文的研究進行實踐和支撐。 -
The fourth and fifth chapter is the emphasis of this paper. in this part, author designed the marketing strategy for tianyuan industrial corporation in the use of “ 4ps ” theory. firstly, author choosed the targeted - market through the analysis of market segmentation and took a market positioning ; and then, author designed marketing strategy for tiyuan industrial corporation from four angles : product, price,
本文的重點是根據現代市場營銷學理論和方法，以傳統的4ps理論為基礎，為天元公司進行市場營銷方案策劃:在市場細分的基礎上，選擇確定天元公司的目標市場和進行了恰當的市場定位;提出了天元公司鍍鋅鐵絲的4ps營銷組合策略，即產品策略、價格策略、分銷策略、促銷策略。 -
Based on the above mentioned analysis, a tailored competition strategy for lunan cement was presented, including market positioning, products positioning, decision of minimum cost project, effective differentiation project, swot strategic model, introduction to cis, general concept of information - realizing, etc. finally, the writer discussed and analyzed the implement of competition strategy of lunan cement and the prefiguring restructure of competition strategy
基於上述分析，文章制訂了魯南水泥的競爭戰略，包括市場定位、產品定位、最小成本方案的確定、有效的差異化方案、 swot戰略模型、 cis的導入和信息化總體設想等。最後，文章對魯南水泥的競爭戰略的實施進行了初步討論、分析，同時也探討了未來的競爭戰略的構架。 -
First, general theoretical analysis is made about credit position under the market economy. the com of the credit position is to maximize the profit by controlling the risk. secondly, considering the characteristics of the economy of china, the credit positioning of china and its holding is studied ; thirdly, further consideration of the credit positioning of china is taken under the background of joining the wto ; at last, problems of the credit positioning of china at present are disclosed and analyzed deeply
首先，論文對市場經濟條件下商業銀行信貸定位進行了一般的理論分析，明確以利潤最大化為目標，以風險控制為主線是信貸定位的核心；其次，論文結合我國的轉軌經濟特點，對我國商業銀行信貸定位及其把握進行了分析；接著，作者在wto背景下對我國商業銀行信貸定位了再思考；最後，文章對當前我國商業銀行信貸定位中存在的問題進行了揭示和深入分析，並提出相應的解決對策。
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