marketing activity 中文意思是什麼

marketing activity 解釋
市場活動
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • activity : n. 1. 活動；活躍；動作；活動力；能動性。2. 活性；放射性。3. 機能，功能。4. 〈美國〉機構。5. 〈pl. 〉 活動范圍。
  1. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  2. Beverage alcohol advertising and marketing materials should not imply illegal activity of any kind

    酒飲料的廣告及營銷材料中不應當暗示任何非法行為。
  3. Being an important activity of 14th shanghai international costume culture festival, 2008 shanghai international fashion decoration exhibition will provide a marketing flat for those costume and decoration companies that can help them integrate various industry resources and promote their products ' brand

    作為第14屆上海國際服裝文化節重要活動之一， 2008上海國際時尚生活配飾博覽會立足於全球時尚業，為中國服裝配飾和家居配飾產品行業提供了一個具有公信力、促進配飾企業與其市場規模化、品牌化、專業化發展的資源、資訊整合及推廣平臺。
  4. These provisions also apply to every type of promotional or marketing activity or event, including all product placements

    這些守則規定事項也適用於每一項促銷及營銷的活動，包括鋪貨。
  5. It mainly includes pre - sale and after - sale services, technical support, tele - marketing, customer and member management, business activity promotion, consultation and training, database marketing, test driving and customer satisfaction survey

    主要服務內容包括售前/售後服務，技術支持，電話營銷，客戶/會員管理，商業活動推廣，咨詢培訓，數據庫營銷，試乘試駕，客戶滿意度調查等。
  6. Marketing propagation includes six sorts of tools : advertisement, sales promotion, direct marketing, human promotion, public relationship, activity marketing

    營銷傳播包括：廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷，六類工具。
  7. Chapter 5 is an example to demonstrate the model. the last part discusses countermeasures and crisis management of marketing activity

    最後探討了企業營銷風險預警管理的預控對策及營銷活動中的危機管理問題。
  8. Usually, it can be said that the key process includes, market research ( customer management ) 、 product design 、 receiving orders 、 buying materials ( supplier management ) 、 producing 、 marketing ( pricing ) 、 collecting revenue, related activities included. ( 2 ) customer profitability analyzing based on activity helps to manage customer strategically

    一般認為，企業的核心經營過程包括市場研究（含顧客管理） 、產品設計、接受訂單、采購原料（含供應商管理） 、產品製造、市場營銷（含產品定價） 、貨款回收等，相關作業包含其中。
  9. 13. further to the provisions of clause 9 above, the ticket holder shall not engage in any form of " ambush marketing " ambush marketing is an activity by a party which utilises the publicity value of an event without having any official involvement or connection with the event and shall not breach or infringe the rights of any sponsors, suppliers, broadcasters or other parties commercially associated with the event or the venue, nor conduct any unauthorised promotions or other commercial activity

    13 .作為上述第9條的補充，持票人不得參與任何形式的「搭便車式營銷」活動搭便車式營銷指與賽事沒有任何正式關系或關聯的一方對于該賽事廣告價值的利用活動，且不得損害或侵犯任何贊助商供應商轉播人或其他同賽事或賽區有商業關聯的各方的權利，亦不得進行任何未經準許的推廣活動或其他商業活動。
  10. Starting with customer value, using marketing management theory and competition advantage theory as guidance, regarding value chain as a strategic tool, the author analyzes the main value activity of an enterprises systematically so as to bring forward the basic strategy - combination of cost advantage and otherness - for seamless steel enterprises to participate in market competition. furthermore, by introducing modern marketing management concepts, the author also brings forward how to build the marketing channel system for the seamless steel enterprises

    本文從顧客價值入手，以營銷管理理論和競爭優勢理論為指導，將價值鏈作為一種戰略性的工具來對企業的主要價值活動進行系統分析，以尋找企業獲取成本優勢和標歧立異的途徑和方法，提出了無縫鋼管生產企業參與市場競爭應採取成本領先和歧異化相結合的基本戰略，並引入現代營銷管理理念提出了如何構建無縫鋼管生產企業的營銷渠道體系。
  11. 2. commercial bank market marketing theory is a theory system that the content is huge. the commercial bank marketing activity is one from studies need of consumer ' s begins, and finally returns again with satisfied consumer the requirement for the course that constantly circulates of termination point

    2 、商業銀行市場營銷理論是一個內容龐大的理論體系，現代商業銀行營銷活動應是一個從研究消費者需求開始，最後又回到以滿足消費者需求為終結點的不斷循環的過程，是一個內容豐富的集合概念。
  12. In the third chapter, paper considers marketing channel as a system, introduces respectively activity based cost thoughts, body and extenicls theory, priority degree model of engineering management ; puts from virtual and horizontal aspects ; presents activity risk to solve virtual problem of marketing channel system, namely how to discern risk and warn risk ; sets up marketing channel risk priority degree model to solve the horizontal problems

    提出作業風險法來解決營銷渠道系統風險中縱向問題，即某條渠道如何識別風險、預警風險的問題；建立營銷渠道風險優度評價模型來解決營銷渠道系統風險中的橫向問題，即多條渠道如何適時比較其風險，排除風險較大渠道優化營銷渠道系統的問題。
  13. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  14. With the development of the network technology, more and more tourist enterprises are utilizing the internet technology to carry on the travel marketing activity

    隨著網路技術的發展與成熟，世界上正有越來越多的旅遊企業利用網際網路技術進行旅遊營銷活動。
  15. The marketing outlet means the path that the product or service pass by when transfer, from participate all organization composings that the product or service transfer an activity to make a product or serve an easy to usage or consume

    營銷渠道是指產品或服務轉移所經過的路徑，由參與產品或服務轉移活動以使產品或服務便於使用或消費的所有組織構成1 。
  16. How to unify its actual situation, and to explore a set of elementary operation pattern of services marketing, and to develop the service marketing activity of its own, these have become an important topic which every securities company awaits to be solved urgently

    在這個新的競爭平臺，服務營銷所起的作用至關重要。如何結合自身實際，探索和掌握一套服務營銷的基本操作模式，在營業部開展具備自身特點的服務營銷活動，已成為每個證券公司亟待解決的一項重要課題。
  17. Our business service includes art design, poster design, print and mounting, products introduction note making, cad design, video effects production, marketing activity design and activity human resources organization

    美術平面設計；海報製作、印刷及裝裱；宣傳冊及產品介紹的製作； cad （計算機輔助設計） ；音像效果設計製作；促銷禮儀活動的策劃及人力資源。
  18. For long time, our country state - owned commercial banks are placed in the nation administration controlling and protecting, they have demand of commercial bank marketing activity, although heading for the market in recent years, and adapt to the same profession compete in the process, on the whole, our country bank still be short of supplies in managing idea and applying and there is a big gap between our commercial bank and foreign capital bank in the margin for competing with foreign capital bank

    這將對中國銀行業這一受政策高度保護、開放程度較低的行業形成強烈沖擊。長期以來，我國商業銀行處于國家的行政性壟斷和保護下，雖然近年來走向市場，適應同業競爭的過程中，也開始對商業銀行市場營銷活動的探索。但總體而言，我國銀行在營銷管理觀念和應用水平上尚處在幼稚期，與外資銀行存在一定的差距。
  19. During the process in integrating marketing strategy, we achieve the effective marketing goal by making a comprehensive analysis and integration of paper marketing, network marketing, gift marketing, activity marketing and advertisement marketing

    傳播營銷的過程中，將網路營銷、禮品營銷、活動營銷、紙質營銷、廣告營銷進行了全面的分析整合，達到有效營銷的目的。
  20. Some of litter bigger companies that like wirtegen group, bhp building steel material corporation and nippon paint are successful three international companies on marketing that market situation are similar to tensar. to get some useful information those three companies " marketing activity was described in paper for contrast with tensar

    同時，文章還對幾家較大的與坦薩國際有限公司市場情況相近的生產性跨國公司在華成功經營的案例進行了剖析，以對比各自經營的成功之處。
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