marketing and sales strategy 中文意思是什麼
marketing and sales strategy
解釋
市場推廣及銷售策略-
In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet
銷售渠道策略方面，對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用，提出針對性和實用性較強的實施辦法。 -
With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode
筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。 -
With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。 -
The case analysis is started by discussing the development environment of bmcc, its swot factors, its resources circumstances and competitive situations. secondly, it analyzes the problems ( and also their causes ) of bmcc ' s marketing channels using theories of strategy fit, authorizing and agents. finally, some suggestions are made in this part on the construction of bmcc ' s self supported services and sales halls, and the improvement of its agent services and sales channels
案例分析部分首先分析了濱洲移動公司的發展環境，通過swot方法分析了公司目前的資源狀況和面對的競爭態勢，進而利用戰略資源匹配、委託-代理等方法和理論分析了公司目前營銷渠道存在的問題和產生的根本原因，提出了加強自營廳建設、進一步完善代理模式的渠道建設思路，以及服務營業廳和銷售營業廳並舉的服務渠道戰略。 -
In the end, the paper summarizes and evaluates the above strategy, finds the strongpoint and shortage. moreover it sets down the sales plan and improves strategy for 2006. the paper studied marketing strategy adopted by hunan science - infor electronic system equipment co, who is the special dealer of omron industrial automatic control products, reached the conclusion that marketing strategy will directly influence enterprises ’ sales and the following aspects should be taken into consideration : i ) thoroughly analyzing individual conditions and market environment in combination with products ’ characteristics to find out opportunities as well as challenges ; ii ) fully making the most of one ’ s own advantages and opportunities, least competing with the
本文通過對科信電子特約經銷歐姆龍工控產品營銷策略的研究，得到如下結論:營銷策略將影響企業銷售成績，在制定營銷策略時應注意， （ 1 ）認真分析自身條件和市場環境特點，結合產品特性，發現機遇和挑戰; （ 2 ）方案設計時要充分發揮企業優勢和市場機遇，在實力較弱的情況下，盡量避免挑戰市場領導企業; （ 3 ）在實踐中逐步調整營銷策略，並分階段實施以適應環境的變化; （ 4 ）銷售情況和利潤情況的分析最能說明營銷策略好壞與否，在制定營銷策略時就要關注銷售額與利潤的平衡。 -
Responding to the change of external market and the company ' s current resource & capability, the marketing strategy of chongqing ping an life insurance company in future 3 - 5 year will locate following aspects to build its continuous competitive advantage : based upon central city and mass customers, increase penetration to rich and general rich customers gradually through channel integrating and establishing high level, professional sales team
因應外部市場的變化並結合公司的資源及能力現狀，重慶平安人壽未來3 ? 5年的營銷戰略將定位於：立足中心城市和大眾客戶，通過渠道整合和建立高素質、專業化的銷售精英團隊，逐步提高對富裕和大眾富裕客戶群的滲透，以建立重慶平安人壽的持續競爭優勢。 -
Mr luffer wong, executive director, proview international added : " as a result of our global and direct - sales marketing strategy, we were able to achieve a more balanced geographical spread on a global distribution platform covering 50 countries and major mass merchandisers such as circuit city, best buy, dixons, sam s club and carrefour.
集團執行董事黃貴明先生補充：透過全球覆蓋及直接銷售等市場策略，集團取得更平均之市場分佈。集團所建立之全球銷售平臺現已覆蓋50個國家及多個主要量販零售商如circuit city best buy dixons sam s club及家樂福。 -
However, he says, companies seem to think it is easier to outsource this general training - sales training or marketing for non - financiers for example - than it is to outsource strategy development and people development programmes for their top executives
但他說，各公司似乎覺得，比起把針對高層管理人員的戰略發展及人員發展項目外包出去，把普通培訓項目（例如針對非財務人員的銷售培訓或營銷項目）外包出去會更容易些。 -
Marketing strategy of the corporation : concentration strategy concentrating on using the product resource, suzuki gs125 and the brand superiority of suzuki, the corporation will try to develop new market and enlarge it ' s sales scale. it will realize sales of 200 thousand motorcycles, and have 2000 sales agencies before 2005
公司的市場營銷戰略是：集中戰略公司集中利用gs125 （鈴木王）這一產品資源和「 suzuk1 」品牌優勢開發市場，擴大銷售規模，到2005年實現年銷20萬輛，銷售網點達2000個。 -
This article takes chongqing pingan life insurance company as research subject, brings forward the operation goal and development strategy of its individual life marketing through thorough analysis of market environment, consumption behavior, competition situation and the company ' s resource & capability. the research emphasizes marketing strategy, customer relationship strategy, product development strategy, channel strategy and sales team administration strategy
本文以重慶平安人壽保險公司為研究對象，通過對公司所處宏觀環境、消費者購買行為、行業競爭態勢、公司的資源能力現狀的分析，提出重慶平安人壽個險營銷的經營目標及發展戰略，並重點研究市場戰略，客戶關系戰略，產品戰略，渠道戰略，以及銷售隊伍管理戰略。 -
Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively
本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。 -
These development strategies include household - use and economic type limousine development strategy, three greatest auto groups strategy, layout strategy along the railway line and main river, international limousine brand develop strategy, marketing and after - sales service strategy, technology innovation strategy, components development strategy. of course, china limousine industry develops under directive guidance and management of china government
這些發展戰略包括家用經濟型轎車發展戰略、三大集團戰略、沿江沿線布局戰略、國際品牌戰略、銷售和售後服務發展戰略、技術創新戰略、可持續發展戰略、零部件發展戰略。 -
Responsible for product strategy, marketing and sales plans making, market introduction of product, etc
集團品牌推廣與策劃，制訂產品行銷計劃，產品推廣等。 -
Firstly, this paper has done a complete research and analysis about the sales agents " administration in the sales network of j & j company. secondly, originated from the basic concept of the sales agents " administration, it enbodies this basic concept a research content and then analyzes all the layers of the sale ' s strategy, it suggests a development plan in order to thoroughly research the sales agents " administration of the company, improve the cooperations between the sales agents and j & j company, choose the optimal ratio of sales network to other networks, and make the marketing management better function in the future development process of j & j company
本文首先對強生公司的營銷渠道之經銷商管理進行了充分的研究和分析；然後從經銷商管理的基本概念出發，提出了經銷商管理研究的內容，在此基礎上，對強生公司的經銷商管理的各個層面進行了分析，最後，圍繞戰略，提出了發展計劃，以期對公司經銷商管理有一個全面的研究，更好地促進強生公司與經銷商之間的合作，選擇最佳的營銷渠道和各種渠道之間的比例，使營銷管理在強生公司的未來發展中發揮更大的作用。 -
Prior to his current position, jon held numerous positions at ibm, including most recently vice president of business development and sales for ibms pervasive computing division, and director of integrated solutions and linux marketing for ibms software solutions division with worldwide marketing responsibility for ibms cross - platform software strategy
在此之前， jon在ibm擔任過很多職務，包括最近擔任的ibm普及計算部門負責業務發展和銷售的副總裁，軟體解決方案部門負責ibm跨平臺軟體戰略的全球營銷的集成解決方案和linux市場營銷主管。 -
After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies
筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。 -
This paper introduces the promotion of sias based on sales strategy, advertisement, marketing promotion and sales data
本文從銷售策略、媒介發布、促銷和銷售數據四個方面，就「西亞斯」品牌的市場推廣進行了介紹。 -
Ruyi has also put up one million for shandong ruyi research fund in collaboration with donghua university ( previously china textile university ). the two parties has been co - sponsoring two centers respectively for dyeing and finishing engineering technology research and for company development strategy. meanwhile two parties set up a postgraduate course for engineering, a four - year course for textile engineering management personnel, and a two - year course for marketing and sales people
98年企業投資50萬元與西北紡織工學院共建"山東如意毛紡科研基地" ；投資100萬元與東華大學（原中國紡織大學）共建"山東如意科研基金會" ，雙方合作建立了"染整工程技術研究中心"和"企業發展戰略中心" ，並開設了"工程碩士研究生班" 、 "紡織工程管理本科以及市場營銷大專班" ，同時企業有東華大學的24名研究生，並且企業每年投資5萬美元與國際羊毛局建立了長期合作關系，定期有國外的技術專家來企業進行技術咨詢和服務；近期，企業又將與中國紡織科學研究院、澳大利亞聯邦科學研究院合作，共建企業科研開發體系。 -
Finally, the author gives improvement suggestion for meitong ' s management structure, and r & d mechanism ; as well as meitong ' s marketing strategy, sales strategy
最後，在以上分析和判斷的基礎上，本文對美通公司的經營戰略、市場營銷戰略及具體的營銷策略提出了改進意見。 -
In order to determine the sales strategy and adapt such strategy to the changing of marketing, we need to know what is the relationship between the intentions of customs, different roles of different enterprises and how to guide the customs in the purchase activities. it, s obviously that the only way that we can make a wise decision is based on the understanding of the intensions of customs in their purchase activities
在系統分析的基礎上，介紹了基於顧客偏好與企業進行市場細分及如何引導顧客消費的關系；指出了只有深入了解顧客的購買慾望和決策信息，才能在產品開發和實際營銷中隨顧客需求而及時改變引導市場消費的策略。
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