marketing risk 中文意思是什麼
marketing risk
解釋
銷售風險-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。 -
The term " compliance risk " as referred to in the present guidelines means the risk of undertaking legal responsibility, supervisory punishment, financial losses or reputation losses as a result of an incompliant insurance operation and management behavior made by the insurance company or any of its employees and marketing staff
本指引所稱的合規風險是指保險公司及其員工和營銷員因不合規的保險經營管理行為引發法律責任、監管處罰、財務損失或者聲譽損失的風險。 -
The third, it analyzes some question about feasibility analysis and provides some means to solve theses question. the fourth, it studies some important problem about real estate feasibility analyzing such as : the market segment and market position of real estate, consumer market and consumer buying action analyzing, the financial evaluation of real estate project, the analysis of risk of real estate project, the indefiniteness analyzing of real estate project. in the part of feasibility analyzing of s real estate project, it analyzes the feasibility of the s project from three aspects including marketing feasibility, engineering and technology feasibility, economical feasibility, then makes a conclusion of feasibility analyzing of s project, together with some suggestion to the problem of s project
第四，對房地產開發項目可行性分析中應重點關注的一些問題進行了較為深入的探討，具體包括：準確地進行房地產市場細分與定位：房地產市場細分的準則，房地產市場定位的任務，房地產市場定位的誤區與對策；認真研究消費者市場及消費者購買行為：影響消費者購買行為的因素，消費者購買決策過程分析，消費者購買行為分析，消費者分析通常應涉及的問題；科學地進行開發項目的財務評價：靜態評價及其優缺點，動態評價及其優缺點；加強開發項目的風險分析：房地產開發項目風險的特點類型，風險的總體狀況及變化趨勢，開發項目風險的防範策略；重視開發項目的不確定性分析：盈虧平衡分析，敏感性分析，概率分析。 -
This paper starts with interrogatory with capm ; analyzes the most basic risk concept, the risk expression method ; clarify the concept of systematic risk with idiosyncratic risk ; questions about marketing portfolio, diversification investment. then, we accept the capm as a reasonable first order approximation
本文的思路是先破后立，將研究的起點放在對capm的質疑上，從分析最基本的風險概念、風險的表示方法入手，層層抽絲撥繭，對系統性風險與非系統性風險的劃分、市場組合、組合投資等概念提出疑問。 -
The paper indicates that, on the premise of the reform of property rights, the choice of modes of establishing a healthy credit system in china should follow the way of marketing. therefore a lot of work remains to be done such as opening credit inquiry data, founding the data base, establishing a scientific credit rating system, forming a credit punitive mechanism, etc. the bank should also play its role in the establishment by perfecting the existing credit management system, forming an effective credit risk precaution mechanism, and carrying out the work of interior credit rating
關於我國信用制度的具體建設，研究表明：在產權改革的前提下，我國信用制度建設的模式選擇應走市場化的道路，必須做好開放徵信數據、建立數據庫、制定科學的評級指標體系、建立失信懲罰機制等多方面工作，並且要完善銀行現有的信貸管理體制，建立有效的銀行信用風險防範機制，開展銀行內部資信評級工作，發揮銀行的作用。 -
According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing
以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。 -
Moreover, theoretical studies of risk - avoiding in consumer credit have never gone hand in hand with those of banks " marketing, thus, it is necessary to have the two questions com bined in one theoretical study, probing on and proving the close relationship between them. in the meanwhile, marketing mechanisms and organizational structures should be built in a way coordinated with risk control and fit for consumer credit business of the commercial banks
在對于消費信貸營銷與風險控制之間協調關系的理論證明基礎上，筆者在對我國商業銀行信貸組織結構分析后，嘗試在商業銀行消費信貸宏觀管理層面設計較為理想的與風險控制協調的消費信貸整體市場營銷機制結構，並結合設計圖，進一步討論在開展消費信貸業務中營銷策略與風險控制的協調方式與結合點。 -
A model for risk control and avoiding should also be designed in a fashion favorable for marketing, helping to solve this practically significant problem by balancing the double goals well. the goals of market expansion and of risk control, instead of receiving separate care, have to be taken into a balanced consideration in the theoretical analysis of consumer credit business. only by so doing can roots of risks be gripped
最後，在設計出與風險控制相協調的消費信貸營銷機制的基礎上，筆者從消費信貸業務實務操作的微觀層面出發，針對控制消費信貸風險，在借鑒西方發達國家大型商業銀行的信用評估模型基礎上，嘗試設計適用於我國的消費信貸信用評估模型，最後從政府的角度討論營造有利於消費信貸發展的外部環境問題。 -
Included in this series are 5 titles that provide a comprehensive introduction of all aspects involved in the rapid - growing e - business, such as e - marketing, e - customers, safety and risk management, etc
本叢書著重討論電子商務涉及的各個領域，如安全性與風險管理機遇與挑戰營銷原理客戶關系管理等。 -
In china, with the growing of security market scale, the acceleration of marketing process and the development of institutional investors, more and more immanent contradictions have appeared. one important factor is the lack of financial tools, which results in the short of risk management tools in the security market
隨著我國證券市場規模的壯大、市場化進程的加快和機構投資者的發展，越來越多在發展過程中蘊積的內在矛盾不斷凸現，其中一個重要因素是金融交易工具過少，市場缺乏避險工具。 -
Marketing risk of animal products amd its control
畜產品市場營銷風險及其控制 -
Wel bioer takes full account of the operation tendency and risk of its partners from goods discount, paving the way for coming into the market, marketing, training and marketing human resource and prompting system equipment
無論是供貨扣率，入市鋪底，營銷推廣與培訓支持，還是營銷人力資源配備，激勵機制配置等，均能充分考慮合作夥伴的經營勢態及風險。 -
Research of early warning management of enterprise marketing risk
企業營銷風險預警管理研究 -
Analyzing and warning management of marketing risk in high - tech enterprises
高新企業營銷風險分析與預警管理 -
Chapter 3 set forth the theory model of marketing risk forewarning management which includes its building principle, working content and method system
第三章闡述了企業營銷預警管理系統的理論模型，包括其構建原則、工作內容及流程、方法體系。 -
The thesis is typical and realistic. first, the thesis introduces some theory basis about real estate project feasibility analysis, including profit max theory, capital time value theory, 4 c theory of real estate marketing, risk - profit and risk - effectiveness theory, marketing environment analyzing and marketing demond forecast theory
主要包括市場分析及經濟分析方面的一些理論，具體有：收益最大化原理，資金的時間價值原理，風險?收益及風險?效用原理，房地產營銷中的4c理論，市場環境分析及市場需求預測理論。 -
Enterprise marketing risk and social credit
企業營銷風險與社會信用 -
Comments on and reconstruction of chinese enterprises ' marketing risk control system
我國企業營銷風險控制系統評述與重構 -
It starts with various factors that influence marketing activities, building marketing risk forewarning evaluation index system according to their contents, characteristics and species. from combining qualitative and quantitative factors point of view, applying multilevel fuzzy integrative evaluation method to evaluate marketing risk is an innovation and breach to traditional research, especially introducing fuzzy mathematics in deal with quantitative index. detail discuss could be found in chapter four
本論文從影響營銷活動的各類因素入手，根據其內容、特點及分類，構建了營銷風險的預警評價指標體系；從定性與定量相結合的角度出發，應用多級模糊綜合評判法對營銷風險進行量化評價，特別是在定量指標的處理中引入模糊數學的方法是對傳統研究的一個創新與突破，詳見第四章的論述。 -
The marketing risk management is the effective method of keeping away and controlling marketing risk, the electric power marketing also has the question of marketing risk management ; the electric power marketing risk management contains the risk recognition, the risk estimation, the risk control and processing, the evaluation of risk management effectiveness and so on a series of activities ; the marketing inspection is important content and the effective way of electric power marketing risk management ; the method of electric power marketing inspection persevering condition inspection and the special inspection, the habit inspection is most essential and the most effective method
摘要營銷風險管理是有效防範和控制營銷風險的手段，電力營銷同樣存在營銷風險管理問題；電力營銷風險管理包含風險識別、風險估測、風險控制與處理、風險管理效果評價等一系列活動；營銷稽查是電力營銷風險管理的重要內容和有效途徑；電力營銷稽查的方法有常態稽查和專項稽查，常態稽查是最基本、最有效的方法。
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