marketing public relation 中文意思是什麼
marketing public relation
解釋
營銷公關-
In addition, the foresighted suggestions are made on co - operative marketing and network public relations etc. ( 4 ) sales channel strategy : the more practical methods are put forward in view of perfecting the present sales channel and network, establishing effective customer relation managing system, as well as implementing the marketing on the internet
銷售渠道策略方面，對完善現有的銷售渠道和網路、建立有效的客戶關系管理系統以及建立網上營銷等策略在企業的應用，提出針對性和實用性較強的實施辦法。 -
Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。 -
The joint university marketing communications award is an annual competition organised for local university students, where each team is required to conduct a swot ( strength, weakness, opportunity and threat ) analysis of the sponsoring company and propose advertising, public relation and promotion ideas, as well as a media plan, to heighten public awareness of a specified topic
每年一度的聯校市務傳訊比賽是為大專生而設，每隊參賽隊伍均須對贊助商作出強弱機危綜合分析，然後構思全面的廣告、公關及宣傳策略來提高公眾對特定主題的認識。 -
The marketing and sales activities have some features in common : firstly, paying emphasis to the need of the customers, communicating the value to the customers in the marketing progress ; secondly, paying attention to the unification of the image of the brand, using " the same voice " in the advertisement, public relation, ci and marketing activities to build a favorable public image ; thirdly, placing the branding as the precondition of the marketing,
特點有幾:第一，強調從與消費者需求出發，從意義傳播上展開營銷活動;第二，強調把廣告、公關、 cl 、營銷等一切傳播活動「用同一聲音說話」 ，進而影響目標受眾的行為，並對品牌產生良好的態度，以便達成品牌傳播目標;第三，強調營銷的前提是品牌傳播。 -
Public praise, public praise broadcasting and public praise marketing ' s relation
口碑傳播和口碑營銷的辨析 -
It is the motto at t6 to provide the best and most effective full range public relation services in the areas of corporate and marketing communications
雋陸的理念是在企業及市務傳訊領域提供最佳及最具效益的全方位財經公關服務。 -
05 years july assumes office to teach with shenzhen to match science and technology limited company to september, main camp business of company for move the usage that the lead - in increases in value the service in the primary and junior high school school. ( namely of a school ) oneself work the main job expands for the market and the marketing plan, customer maintenance of relation and to the training of the product customer. pass with the customer ' s face to face communication and exchangeses, backlog a great deal of public relations and social intercourse experience. in the work, usually go deep into the terminal to carry on the market research and the need analysises in the customer, expand and operate to the market and the marketing strategy contain deeper understanding
05年7月至9月就職與深圳育合科技有限公司，公司主營業務為移動無線增值服務在中小學校的運用（即家校通） .本人工作主要職責為市場的開拓及營銷策劃，客戶關系的維護和對產品用戶的培訓.通過與客戶的面對面的溝通和交流，積累了大量的公關和交際經驗.在工作中，經常深入到終端客戶中進行市場調查和需求分析，對市場的開拓及運作和營銷策略有較深刻的認識 -
With an overall analysis of the marketing environment, interior resource, marketing segmenting, marketing positioning of the largest company in china handling electrohydraulic servovalve as well as characteristics of its products, the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to the marketing mix such as product, price, place, promotion, power and public relation, based on discrepancy competitive strategy, 6ps theory and practice of the company
本文以我國最大的電液伺服閥生產企業中航609所液壓公司為背景，結合電液伺服閥產品的特點，運用市場營銷理論，從營銷觀念的建立入手，通過對公司的營銷環境、內部資源、市場細分及市場定位的全面分析，指出了公司在市場營銷領域的薄弱環節；並且以差異化競爭策略為指導，以6ps理論為基礎，針對公司的具體情況，對其各細分市場的產品、價格、分銷、促銷、權力和公共關系等營銷組合策略提出了系統的建議。
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