relationship marketing 中文意思是什麼

relationship marketing 解釋
關系營銷
  • relationship : n. 1. 親戚，親戚關系。2. 關系，聯系。3. 〈委婉語〉男女關系〈指男女之間的曖昧關系〉。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. The analysis of relationship between relationship marketing and advantages in competitions

    關系營銷與企業競爭優勢關系分析
  2. 25 relationship marketing has the aim of building long - term mutually satisfying relations with key parties ? customers, suppliers, distributors ? in order to earn and retain their long - term preference and business

    關系營銷就是與關鍵對象（顧客、供應商、經銷商）建立長期相互滿意關系的活動，以便維持各方之間長期的優先權和業務。
  3. Rustic opinions on relationship marketing in power design institute

    芻議電力設計院的關系營銷
  4. In the last, the application of relationship marketing is discussed through the section of gap period in the model of high - tech product life cycle

    第三部分選擇了高技術產品生命周期模型中的鴻溝區這一斷面，討論了關系營銷的應用問題。
  5. And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems

    本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。
  6. Since 1980s, there has been an increasing concern among western scholars and business circles in the field of relationship marketing due to globalization and sharp competition in world economy. relationship marketing concept which has become firm ' s guiding philosophy of 21 century emphasizes that companies aiming at achieving long - term financial performance should establish sound and stable relations with their partners as well as pursue profit maximization of their relevant parties

    20世紀80年代以來，由於全球經濟一體化和企業競爭的激烈化，關系營銷越來越受到西方學者和企業界的普遍關注。關系營銷強調企業要建立良好穩定的夥伴關系，追求其相關者利益最大化，為企業帶來長期財務績效，成為21世紀企業市場營銷的指導思想。
  7. Proposed the strategy of up - and down reach combining, and furthermore, survive model of organizing modelized producing, and market model of relationship marketing

    並針對其具體現狀結合企業實際情況提出了上下游價值鏈聯合戰略進而組織模塊化生產的企業生存模式，和關系營銷的營銷模式。
  8. But it is not abundant in china and abroad that researches about crm system evaluation method. author introduced and summarized crm ’ theory in general in chapter i. relationship marketing is basement of crm. customer loyalty, customer satisfaction, one to one marketing is important theory basement of crm too

    然而企業在重新重視客戶關系的同時卻發現，其所面臨的環境中客戶數量非常多、客戶個性要求變得紛繁復雜，單純依靠商家的經營技巧已經不能滿足客戶要求，不能全面維護客戶關系。
  9. Marketing theory, which appeared in usa in 20th century, has a hundred - year history in which there were many ideas such as market - ingredients, relationship - marketing, and integrated - marketing

    在這百年的發展史中，營銷觀念不斷創新形成了眾多的學說，如營銷組合理論、關系營銷、整合營銷等。
  10. Relationship marketing is a strategic tool to gain customer loyalty

    關系營銷是贏得顧客忠誠的戰略工具
  11. The task of creating strong customer loyalty is called relationship marketing

    關系營是就務任的銷建立這種強大的顧客忠誠度。
  12. Being faced the challenge from the cruel competition, many construction companies have realized the importance of relationship marketing

    面對日益殘酷的競爭挑戰，許多建築工企業逐步認識到關系營銷的重要性。
  13. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  14. After the confirmation of target market, in order to better develop china market for nortelnetworks, the essay proposes the tactics of product, price, place, promotion ( 4p ), relationship marketing and knowledge marketing. what is more, the paper points out that nortel should apply for local marketing so that nortelnetworks can have very good achievement in china telecommunication equipment market for a long time

    確定了北電網路的目標市場后，針對中國電信設備產業市場的特點及中國通信設備市場主要買主的需求，本文從產品、價格、渠道、促銷（ 4p ）分析了廣東工業大學碩士學位論文北電網路中國電信設備市場的營銷策略，運用關系營銷和知識營銷，大力開展本土化營銷以求得北電網路在中國電信設備市場的長期發展。
  15. Nowadays, the relationship marketing is a hot topic studied and discussed in theoretically and practically

    關系營銷是現代理論界和企業界研究、討論的熱點。
  16. Relationship marketing amp; customer relationship management

    關系營銷理論與顧客關系管理
  17. It puts the knowledge of service marketing, relationship marketing and internet into practice. based on survey and analysis, we research the marketing channel, propose 4 rules and many advices, and point out that the internet marketing channel has a bright future

    通過詳實的調查和比較充分的論證，提出了旅行社的營銷渠道建設與管理的四個原則，並針對營銷渠道建立和管理的各個方面，提出了可操作的建議，為旅行社的渠道營銷活動提供參考和借鑒。
  18. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  19. Understand the personal selling process, and how to distinguish between transaction - oriented marketing and relationship marketing

    論述人員推銷過程，區分交易導向和關系導向的市場營銷。
  20. In the second stage, this paper analyzes how to select the selling associates to establish the relationship marketing strategies. the third, this paper establishes a linear programming modal to solve the optimal order quantities allocation

    針對第二階段的供應鏈合作夥伴選擇，本論文對供應鏈聯盟分銷渠道的特點、分銷商選擇的原則、目前的一些認識誤區、分銷商選擇的標準、分銷商選擇的方法進行了探討。
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