science of tourism marketing 中文意思是什麼
science of tourism marketing
解釋
旅遊市場營銷學-
In adition to english ， i have studied economics of tourism ， tourist marketing ， tourist psycology ， tourist cultures ， tourist etiquette science ， guiding methods and techniques ， vocational ethics of tourism ， law of tourism ， and so on
除了英語外，我們學了旅遊經濟學、旅遊市場學、旅遊心理學、旅遊文化學、旅遊禮儀學、導遊方法技巧、旅遊職業道德與旅遊法律等等。 -
The college possesses one national key research base of humanities and social sciences - " the center for agricultural and rural development " ( co - built with other colleges and institutes ), four research centers - the center for technological innovation and industry development, the center for innovation and development, the center for human resources and strategic development, and the institute of real estate research, and twelve research institutes - the institute of management science and information system, the institute of management engineering, the institute of human resources management, the institute of finance and accounting, the institute of business organization and strategy, the institute of marketing management, the institute of decision and optimization, the institute of enterprise investment, the institute of tourism, the institute of hospitality management, the institute of agricultural and rural development, and the institute of township enterprise and small town development, the college has scored brilliant achievements in scientific research
學院擁有一個國家級人文社科重點研究基地"農業現代化與農村發展研究中心" ；七個校級交叉學科研究中心：浙江大學技術創新與科技產業發展研究中心、浙江大學人力資源與戰略發展研究中心、浙江大學創新與發展研究中心、民本經濟與管理研究中心、浙江大學房地產研究中心、浙江大學資本市場與會計研究中心、企業成長研究中心；十二個研究所：管理科學與信息系統研究所、管理工程研究所、人力資源管理研究所、財務與會計研究所、企業組織與戰略研究所、營銷管理研究所、決策優化研究所、企業投資研究所、旅遊研究所、飯店管理研究所、農村經濟發展研究所、鄉鎮企業與小城鎮發展研究所。 -
It also has restructured the business process and organization of this tourism company, thus the management problems should be solved. the dissertation clearly presents that entire crm theory is an integrated management solution, including guide thinking, strategic plan, management approaches and conducting technologies. the dissertation uses those theories and study approaches, including marketing, strategic management, customer behavioral science and mis, to analyze and study the internal and external environment of gl tourism company, as
論文明確提出全面的客戶關系管理是包括指導思想、戰略規劃、管理方式及實施技術手段在內的完整的企業管理解決方案，大量運用市場營銷、戰略管理、消費者行為學、信息管理等學科的理論知識和研究方法，針對gl旅行社內外部環境、所服務的目標顧客等進行細致的分析和研究，提出了明確的業務流程再造和組織機構變革方案，並對旅行社的內部管理機制提出了具有針對性的意見和建議。
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