social marketing concept 中文意思是什麼
social marketing concept
解釋
社會銷售觀點-
The concept of social marketing is the strategic core of an enterprise in social common crisis
社會營銷觀念是社會公共危機下的企業戰略核心 -
The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing
摘要從市場營銷學的角度出發，對營銷觀念中的目標營銷、市場需要、市場競爭和社會營銷等四個觀念在體育服務市場開發中的運用問題進行探討。 -
The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper
再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。 -
It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third
本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
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