taxicab industry 中文意思是什麼
taxicab industry
解釋
出租汽車運輸業-
Taxicab industry : management model, drivers ' rights and labor relations
經營模式183 ;司機權益183 ;勞動關系 -
In this study, the factors, which are based on the introduction of the main functions of the gps / gsm system applied into the cab industry and the current tactics of marketing mix executed by xpp company, was analyzed covering the product target market, the rate of interest and pay vested by taxicab drivers equipped with the gps / gsm system, the competitive structure of xpp company in the future, the consumer behavior of taxicab drivers, and the tactics of marketing mix xpp company
論文在對gps / gsm全球衛星定位監控報警系統應用到出租車行業中可以開發的主要功能和xtp公司目前的營銷組合策略進行介紹的基礎上，分析了xtp公司產品的目標市場定位、 xtp公司產品目標市場當前和未來的競爭狀況、出租車司機的消費行為特徵、出租車司機的意識價值、出租車司機購買決策的影響因素以及xtp公司的營銷組合策略。
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