文化組織行銷 的英文怎麼說

中文拼音 [wénhuàzǔzhīhángxiāo]
文化組織行銷 英文
cultural organization marketing
  • 文 : Ⅰ名詞1 （字） character; script; writing 2 （文字） language 3 （文章） literary composition; wri...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 織 : 動詞（編織） knit; weave
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 文化 : 1. （精神財富） civilization; culture 2. （知識） education; culture; schooling; literacy
  • 組織 : 1 （組織系統） organization; organized system 2 （組成） organize; form 3 [紡織] weave 4 [醫學] [...
  • 行銷 : be on sale; sell
  1. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  2. Finally, paper use marketing theory and method, according to actual demand and vegetables development trend of consumer, propose in order to set up a new channel, its concrete train of thought is : make great efforts to change government ' s function, accelerate setting up the material flow of vegetables and electronic business system, fully utilize enterprise ' s advantage, support the transportation and sales organization of vegetables and agricultural technology association energetically

    在最後兩章，論文運用市場營銷學的理論和方法，根據武漢市消費者的實際需求和蔬菜市場的發展趨勢，提出了以建立扁平化、快捷化蔬菜營銷渠道為方向，對現有渠道進行優化和整合的方案，其具體思路是：努力轉變政府職能，加快建立蔬菜物流和電子商務系統，充分利用企業優勢，大力扶持蔬菜運銷組織和農業技術協會。
  3. This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products

    本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。
  4. This passage, by summing up the problems and analyzing the causes to the present problems, tries to find better ways to deal with the problems in the process of commercial bank operation by icbc, jilin branch. this passage starts with the basic theories of investment bank, the chapter 1 discusses the relationship between investment bank and commercial bank, unit 1 introduces the concept, the economic function, the developing model of international and domestic investment bank ; unit 2 describes combination, separate operation and recombination process between commercial bank and investment bank, and analyzes the differences by graphs ; unit 3 introduces the mix - operation tendency of commercial bank and investment bank, the dominant mode of big international bank is to carry out the mix - operation according to the investment bank ’ development history of the

    並在此基礎上，本文提出了解決問題的對策，主要體現在以下七個方面:一，更新觀念，建立一套符合市場需求的創新機制;二，加大投入，組建高素質的投資銀行專業人才隊伍;三，循序漸進，分步構築投資銀行業務組織體系;四，突出組織效率，建立與投資銀行業務相適應的決策管理機制;五，勇於創新，努力探索各類符合市場需求的投資銀行業務品種;六，強化營銷，細致深人地做好投資銀行業務的營銷工作;七，加強合作，逐步積累投資銀行業務運作經驗。
  5. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上，本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構，提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制，為企業的營銷管理創造良好的外部條件。
  6. Italica piench i n taizhou have several advantages including the market exploitation are constantly wider and deeper, the network of sales are well developed, the key leading enterprises are growing up and the organization of industrialization are primarily established

    論文分析了臺州西蘭花的生產情況、市場行情和產業特點，指出臺州西蘭花產業具有市場開拓不斷深入、營銷網路充分發育、龍頭企業正在崛起、產業化組織初步建成等特點。
  7. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  8. During the recent years, the environments both inside and outside the group have been changing greatly, in order to adapt itself to the sharp market competition, especially to meet the higher requirements on the electrical machinery enterprises of our country by wto, to enhance the core competitive power, the group " s development strategy is optimized and adapted on the basis of scientific research and analysis. first, according to the historical mission of the company, the author reshapes the management concept. second, the strategic goals are set on the basis of scientific analysis of the inside and outside environments

    為了更好地適應未來激烈的市場競爭，尤其是中國加入wto后對我國電機企業提出的更高的要求，全面提升企業的核心競爭力，本論文經過科學的調研與分析，優化和調整了集團發展戰略：首先，根據企業的歷史使命與定位，重塑了其經營理念；其次，通過分析企業內、外環境條件的變化，確立了集團戰略目標；再次，按照我國電機行業的市場競爭特點，設計了企業人才、產品、技術創新、營銷、質量與組織創新以及多樣化經營等若干競爭戰略；最後，提出了集團戰略的實施與控制辦法。
  9. And then, the key fundamental internal factors to the determination of clfg ' s performance are picked up from all basic factors affecting operation efficiency with ism quantitative approach. based on the results of the internal and external analysis, problems like advantages and disadvantages, opportunities and challenge, and key points of clfg to be solved quickly are made clear and definite. on the basis of the above is formulated the overall strategy like operation thoughts, goal, development strategy ， diverse strategy and internationalization strategy, etc. meanwhile, the function - layer strategy such as marketing strategy, r & d strategy and human resource development strategy, etc., are also worked out

    在對企業的外部環境進行分析之後，本文又從企業的科研開發能力、市場營銷能力、組織管理能力、財務能力等四個方面對企業內部條件進行了深入分析，評估了企業自身所擁有的資源和條件現狀，並分析了企業資源和條件變化的趨勢，確定了企業的優勢和劣勢，同時運用ism分析法建立了解釋結構模型，定量分析了企業內部經營管理的各種基本因素，找到了影響企業經營效益的關鍵因素，為制定企業的總戰略和職能層戰略提供了客觀依據。
  10. The thesis imports the new industry section theory into the entrepreneurship study, that means the high - tech smes should take part in the internationalization corporation ' s network, melt in the production and sale system, which are competition and corporation in the world, on the other hand, the purpose of competition and corporation are for economic rent, profit and competition advantage, they are not conflict absolutely, they are just methods ( it represents structure and action )

    本論文將新產業區理論引入科技型中小企業的創業管理，其實際的意義是一方面科技型中小創業企業通過自己建立和參與國際化企業網路，而進入全球競爭與合作的生產營銷體系之中，另一方面是從合作和競爭的關系討論企業的組織和行為。提出合作和競爭的根本目的在於尋求經濟租金，為企業帶來收益或競爭優勢。合作和競爭並不必然是沖突的，它們都只是手段（表現為組織結構和行為） 。
  11. After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company

    本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。
  12. From the viewpoint of system, such the basic theories of the modeling method as system dynamics, learning organization and system thinking are studied on the basis of the analysis of the status quo of management decision - making, as well as relevant model building blocks, modeling methods and modeling steps. taking advantage of modeling platform stella / ithink, some enterprise management decision - making modeling infrastructures are built based on anhui jianghuai automotive co., ltd., which include inventory controlling, manufacturing, pricing, shop controlling and etc. finally, based on the qualitative analysis of the strategy of mark down sale in auto industry the model of the pricing strategy in auto industry is developed, which is based on anhui jianghuai automotive co., ltd. the effects of the strategy of mark down sale are simulated and analyzed quantitatively

    論文在分析國內管理決策現狀的基礎上，從系統的概念出發，研究了系統動力學、學習型組織理論、系統思考等基本理論以及系統動力學方法的建模構件（ block ） 、建模原理、方法與步驟；藉助建模平臺stella ithink ，以安徽江淮汽車股份有限公司為原型，設計構建了庫存控制、製造、價格和車間控制等企業管理模型功能子模塊（ infrastructure ） ；在定性分析國內汽車行業降價銷售策略的基礎上，設計構建了以安徽江淮汽車股份有限公司為原型的國內汽車行業價格決策模型，該模型圍繞產品價格、交貨提前期、市場份額、利潤、生產能力等關鍵因素，對降價銷售策略帶來的市場運作、生產管理、銷售發貨及庫存控制等過程的變化情況進行了模擬模擬，並通過一定的數據結果定量地說明了降價銷售策略將給企業帶來的結果。
  13. Drawing on the good experience of germany postal bank, the author firstly offers the whole scheme about how to transform hunan post savings to commercial bank, which includes the following aspects such as reform of organization structure, staff management, account - separating with postal enterprises and risk managements etc. subsequently, this paper expatiates how to actualize commercialized operation on product system and marketing system in hunan post savings

    為解決這一矛盾，本文隨后從分析湖南郵政儲蓄機構的市場環境、組織架構、經營情況入手，提出了湖南郵政儲蓄機構向商業銀行轉變的總體策略，包括組織架構變革、從業人員管理、與湖南郵政企業分賬核算以及風險管理等幾個方面。再后，本文著重闡述了湖南郵政儲蓄機構如何從產品體系和市場營銷方面實現商業銀行化運作。
  14. This measures are, namely, to set up parent - subsidiary company system in chinese tobacco group head office, to unify technique development, to unify the arrangement of the cigarette productivity, to increase the brand concentration, to unify the build of the cigarette marketing network and the logistic sending system, to unify the fund management, to unify the strategy measures to reasonably arranging tobacco resources, so as to promote the overall ability of chinese tobacco head office to compete, all in a bid to build china tobacco ' s core competency

    然後，本文從戰略與環境及資源能力相匹配的角度，規劃了中國煙草總公司集團化經營的基本運作模式和組織結構調整方案，提出了增強中國煙草總公司競爭能力的戰略措施，即：組建母子公司體制的中國煙草集團總公司，統一進行技術研發，統一進行卷煙生產力布局，提高品牌集中度，統一進行卷煙營銷網路和物流配送體系建設，統一進行資金管理，統一進行煙葉資源合理配置等戰略實施措施，進而全面提升中國煙草總公司的核心競爭能力。
  15. Based on a large number of literature references, combining the facts of chinese telecommunication operating enterprises development and the long - term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail ; analyzes the development status in quo and existing primary problems of chinese telecommunication operating enterprises ; conducts strategic analysis and evaluation to chinese telecommunication enterprises with swot method, and analyzes the trade competition condition of chinese telecommunication operating enterprises from the point of industrial structure ; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by chinese telecommunication operating enterprises ; and puts forward strategy implementation measures in three aspects including starting up business process reengineering ( bpr ) as soon as possible, gradually establishing flexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises

    本文結合我國電信運營企業發展的實際，及本人長期在電信管理部門工作的實踐，在查閱了大量文獻資料的基礎上，對戰略管理相關理論進行了較為詳盡的闡述；分析研究了中國電信運營企業的發展現狀和存在的主要問題；運用swot分析法對中國電信企業進行了戰略分析與評價，並從產業結構的角度對中國電信運營企業的行業競爭情況進行了分析；提出了可供我國電信運營企業選擇的一般競爭戰略、股份制改造、多元化經營戰略、市場營銷戰略、企業創新戰略、跨國經營戰略；並從盡早啟動企業業務流程重組（ bpr ） 、逐步建立動態競爭條件下的柔性組織、積極推進知識型企業人力資源的開發與管理三個方面，提出了戰略實施的措施。
  16. In the paper, technological bases of mis are studied and analyzed. this paper makes detail system analysis by use of structured analysis method. analyzing contents include organization structure, managing operation flow, requirement of users, etc. based on the analysis result, the logic model of new system is put forward

    論文分析研究了建立管理信息系統的技術基礎，利用結構化的分析方法對銷售管理信息系統進行了系統分析，主要包括對現行系統的組織結構、管理業務流程、用戶需求等內容的詳細調查和分析，並在此基礎上提出了新系統的邏輯模型。
  17. There are five continuous procedures process in the whole marketing implementation. they are planning marketing programs, organizing the marketing structure, designing the system for the staff ' s performance and salary, developing the marketing human resources, and cultivating the company culture

    對許多企業來說，營銷執行是一個艱巨而復雜的過程，其主要包括相互關聯的五項步驟：擬定營銷執行方案、建立營銷組織結構、設計營銷績效評估制度和薪酬制度、管理和開發營銷人力資源以及培育企業營銷文化。
  18. The measurement model is made up of strategic ability, technologic ability, managerial ability, core marketing ability, and so on. the model is established from the storage, the quality and the value three aspects. and then it is helpful to describe the comprehensive strength in quantization, which will help the enterprise to know its own comprehensive strength precisely

    本論文首次提出了對企業綜合實力進行量化描述的系統構思，而且從企業戰略能力、組織管理能力、核心技術能力、人力資本實力、信息應用能力、市場營銷能力、國際化水平等幾個評價維度，從存量、質量、價值等幾個層面，從現實實力及其發展趨勢，首次建立了企業綜合實力的測度模型，並運用模糊綜合評價、時間序列預測模型、模糊聚類等多種方法建立測算方法，從而量化地描述一個企業的綜合實力。
  19. First, the swot method is adopted to analyze the advantage, disadvantage, chance and threatening existed in the cable marketing of shandong luneng taishan cable co., ltd ; then, adopt the systemic method, make use of the marketing management, strategy management, organizing behavior subject, financial management, human resource management, management communication, enterprise ethics learns, put forward the problem - solving creative measure - innovation of marketing concept, innovation of marketing organize, innovation of marketing method and the innovation of marketing products ; finally, carry out the guarantee measure - figuring the interior " changing " culture, actualizing interior marketing

    首先應用swot分析方法，對魯能泰山公司在電纜營銷中的優勢、劣勢、機會和威脅進行了分析，然後採用系統分析的方法，運用營銷管理學、戰略管理、組織行為學、財務管理、人力資源管理、管理溝通、企業倫理學等理論知識，提出了解決問題的創新措施?營銷觀念創新、營銷組織創新、營銷方法創新和營銷產品創新，最後落實保證措施?塑造內部「求變」的文化、實施內部營銷。
  20. Second the paper listed the factors, which makes greens food marketing difficult in china by analyzing the current situation and problems of green food marketing, then the paper analyze green food marketing environment from the perspective of organization, policy, market conception, and social demand. especially, questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing, and it provides the evidence for marketing strategy. to solve the problem of lack of resources of green food marketing in china, and to offer the credit organization for green food marketing, the paper analyze an integrating model of marketing, which is suitable for green food development in china

    本文首先引入綠色食品和綠色食品營銷的概念，分析了二者各自的特徵，闡述了本課題研究的重要意義；然後通過分析綠色食品營銷的現狀和問題，找出目前制約我國綠色食品營銷的主要因素；接著從組織基礎、政策法規、市場觀念、社會需求等幾個方面來分析我國綠色食品營銷所面對的環境，重點通過調查問卷深入剖析了影響我國綠色食品消費者行為的具體因素，為營銷策略的制定提供依據；為了解決我國綠色食品營銷面對的原料短缺問題，使綠色食品營銷獲得一個可靠的組織保障，本論文分析了目前適合我國綠色食品營銷發展的一體化組織模式，並通過實地調研對這種模式下企業和農產的經濟效益進行了實證分析；本文最後根據綠色食品營銷存在的具體問題和影響我國綠色食品消費者行為的具體因素，結合綠色食品營銷一體化組織模式，從多個方面提出適合我國綠色食品發展的具體的營銷策略。
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