服務分銷策略 的英文怎麼說

中文拼音 [bìwùfēnxiāocèlüè]
服務分銷策略 英文
services distribution strategy
  • 服 : 服量詞（用於中藥; 劑） dose
  • 務 : Ⅰ名詞1 （事情） affair; business 2 （姓氏） a surname Ⅱ動詞1 （從事; 致力） be engaged in; devote...
  • 分 : 分Ⅰ名詞1. （成分） component 2. （職責和權利的限度） what is within one's duty or rights Ⅱ同 「份」Ⅲ動詞[書面語] （料想） judge
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 服務 : give service to; be in the service of; serve
  • 策略 : 1 （制定的行動方針和斗爭方式） tactics 2 （講究斗爭藝術） tactful 3 [數學] （對策） policy; strat...
  1. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  2. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  3. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  4. On the base of analyzing the essential feature of personal financial business, product life cycle and competitors " circumstance, combing the practice of xianyang commercial bank, this paper introduces the customer division strategy, microdot and product integration strategy, flexible pricing strategy, trademark strategy and regulation marketing strategy. it emphasizes developing the superiority of total marketing and maximizing the marketing effects

    本文在充分分析個人金融服務本質特徵、產品生命周期和競爭者狀況的基礎上，結合咸陽商行實際，提出了實施客戶細分策略、網點和產品整合策略、靈活的定價策略、品牌策略和監管營銷策略，著重強調注重發揮整體營銷的優勢，實現營銷效果的最大化。
  5. The article elucidates what intantibility means and identifies five conceptual properties of intangibility, describes the marketing challenge of each, and puts forward some tangtibility strategies to meet each challenge

    本文對服務無形的特徵所引起的相關屬性及其各自給服務營銷帶來的挑戰作了系統的分析，並提出了相應的有形化策略。
  6. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  7. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  8. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  9. Therefore, it appears very important and urgent to provide marketing strategy of experience and to device marketing tactics of experience for service enterprises

    因此，服務型企業的體驗營銷戰略支持、體驗營銷策略設計顯得十分重要和緊迫。
  10. In such market environment and under the competition background, the jilin city telecom subsidiary company in 2004 year ' s end, at the beginning of 2005 implements difference the management strategy, started the china telecom fiber broadband service development, founded the new service domain, at the same time has rammed the network resources foundation for the future broad information service, has provided the essential condition

    本文重點分析了電信市場競爭現狀、吉林市電信分公司的差別化戰略、電信光纖寬帶拓展的可行性及方法和對象等問題。通過對吉林電信光纖寬帶經營戰略的分析研究，可以確定像吉林市電信公司這樣的新的電信運營商應發揮自身優勢，拓展差別化產品和服務，打造符合市場需要的光纖寬帶業務產品，採用切實可行的光纖寬帶營銷策略，以增強企業可持續發展能力。
  11. The strategy that smcc ' s expands the market by developing new customers is marketing ' s concept as the goal of retention customer. 2. designed the investigation model for smcc customers " satisfaction, and the sample method and sample frame

    本文在分析和研究中有以下幾點創新： 1 、首次提出了以維系客戶為目標策略的移動服務營銷理念； 2 、設計了四川移動用戶滿意度調查模型和抽樣方法。
  12. This article regards a state - owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price

    本文以一個國有客車底盤廠為背景，引用現代企業管理思想。通過市場分析，確定目標市場，定位市場產品；通過對產品和銷售人員管理，實施廣告、促銷、服務等營銷策略，使企業的營銷過程符合市場要求。
  13. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  14. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  15. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  16. Combining the fixing price of service product that has general sense during the marketing of service product, it compares and analyzes the fixing a price method from selecting target, method, strategy and so on. at the same time, it probes into pursuing customer satisfactoriness for successful service marketing and fathering the strategy of service product brand

    結合服務產品市場營銷中具有普遍意義的服務產品定價問題，從定價目標確定，定價方法和策略的選擇思路等方面進行了比較和分析，同時對成功的服務營銷所追求的顧客滿意、創立服務產品品牌策略等問題進行了探討，研究了提高服務產品的客戶滿意度的途徑。
  17. As one private business is also analyzed, in chapter five, several pieces of suggestion about the innovation in the marketing strategies of private businesses are put forward, which include : conducting on - service training which can genuinely apply the theory of service sales into practical work ; cultivating high sensitivity demanded by the market ; maintaining a harmonious relationship among all related parties like the clients, suppliers, subcontractors and so on, establishing strategic union to pursue hi gh profit rather than expanding scale and consolidating internal marketing based on the iso system which can promote the breakthrough of internal bottleneck

    第五章民營企業營銷策略創新的幾點建議論述了本人認為的營銷策略創新的重點之處應在於:教育員工，真正將服務營銷的思想運用於工作中，把對市場要求的高靈敏度反應變為自己的工作習慣;經營好與客戶、供應商、分承包方等企業的各相關方的關系，建立戰略聯盟，追求高效益而非高製造規模;在150體系的基礎上作好內部營銷，以內部營銷為掣機帶動公司內部瓶頸的突破。
  18. As china ’ s enter into the wto, hong kong and macao opening its freezing meat market, the adjustment of live pig exportation quota policy, and company ’ strategy to enlarge the domestic market, the company has to fully display its own superiority, formulate and implement correct service marketing strategy, innovate and perfect the service marketing system unceasingly, as to serve for the company overall strategy

    隨著中國加入世界貿易組織， 「港、澳」冷卻肉市場放開、出口配額政策有可能進行相應調整以及新五豐公司加大國內市場拓展力度戰略的實施，這些因素客觀上要求新五豐公司充分發揮自身優勢，制定和實施正確的服務營銷策略，不斷創新和完善公司服務營銷體系，為公司總體戰略實現服務。
  19. The analysis make the foundation for the confirmation of the e - marketing operation model of container line co. chapter four studies the 4p marketing tactics in the e - marketing operation of chinese container line co, which are respectively as follows : put the logistics service products on website, enact the freight on website, promote the sales on website, and establish the selling channel on website

    從而為集裝箱班輪公司網路營銷運作模式的確定打下基礎。第四章對我國集裝箱班輪公司網路營銷運作模式中的4p營銷策略進行分析研究，闡述我國集裝箱班輪公司網站應提供的物流服務產品、網上運價的制定、網上促銷的方式及網路渠道的建立。在物流服務產品策略部分。
  20. Based on scientific theories and methods of strategic management of enterprise, economics, market development, analysis of feasibility and first hand materials collected when working in network star co. ltd, this article 1 ) analyzed network star co ltd ' s competition strategies in broadband connection ; 2 ) studied, in detail, the technique - economy and feasibility of its broadband connection service especially the small area broadband connection service ; determined technical, economical and profit model of the broadband connection service for network star co ltd. ; 3 ) summarized marketing strategies for the broadband connection services of network star co ltd. the results of this study are valuable for marketing broadband connection services for network star co ltd

    論文運用企業戰略管理、經濟學、市場營銷和項目可行性分析等科學理論和方法，依據在網星公司工作的第一手資料，對網星公司寬帶網路競爭戰略進行分析，然後針對網星公司的寬帶接入服務特別是具有「第二次網路圈地運動」之稱的小區寬帶接入服務進行了深入具體的技術經濟和可行性研究，從而確立網星公司寬帶接入服務基本的技術經濟和贏利模式，在此基礎上分析總結出網星公司寬帶接入服務營銷策略。論文研究結果對于解決網星公司寬帶接入服務營銷問題有重要價值，並會產生較好的經濟效益。
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