消費者選擇論 的英文怎麼說

中文拼音 [xiāobìzhěxuǎnzháilún]
消費者選擇論 英文
theory of consumer's choice
  • 消 : 動詞1 （消失） disappear; vanish 2 （使消失; 消除） eliminate; dispel; remove 3 （度過; 消遣） pa...
  • 費 : Ⅰ名詞1 （費用） fee; expense; expenditure; dues; charge 2 （姓氏） a surname Ⅱ動詞（花費; 耗費） ...
  • 者 : Ⅰ助詞1 （用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物） 2 ...
  • 選 : Ⅰ動詞1. （挑選） select; choose; pick 2. （選舉） elect Ⅱ名詞（挑選出來編在一起的作品） selections; anthology
  • 擇 : 擇動詞（挑選） select; pick; choose
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 消費者 : [生態學] consumer消費者市場 consumer market
  • 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
  • 選擇 : select; choose; opt; election; choice; culling; alternative
  1. In the positive analysis, the paper, firstly using the 1978 and 2001 data in ( time order ) and analyzing the total consumption and its structural characters of rural residents in liaoning province, including the basic tendency and structural change of rural their consumption, came to the conclusion that since the reform and opening up, the total consumption level of rural residents has been promoted and their consumption structure has been improved in liaoning ; secondly, using 2001 sectional data, econometrically analyzed the peasants " consumption structure by employing the by which in the analysis the author makes the assumptions as follows : all the consumers have the identical marginal budget share or the identical marginal propensity to consume when consuming certain goods

    本論文首先利用1978 ? ? 2001年的時序資料分析了遼寧省農民消費的總量狀況和結構特徵，包括農民消費的基本走勢及農民消費結構的變遷。得出：改革開放以來，遼寧省農民總體消費水平有了一定程度的提高，農民消費結構不斷改善；其次選擇2001年截面資料對遼寧省農民消費結構進行了計量分析，在這部分分析中，選用的模型是擴展的線性支出系統模型（簡稱eles模型） ，但採用擴展的線性支出系統模型進行分析和預測消費傾向中，暗含著如下假定： 「對某類消費品的邊際預算份額或邊際消費傾向，所有消費者都是相同的。 」
  2. The theory of the consumer can be presented using either an indifference curve approach, which uses the ordinal properties of utility ( that is, which allows for the ranking of alternatives ), or a utility function approach

    消費者理論可以被用無差異曲線來表示，就是利用有序的資本效用（也就是，哪個考慮到了選擇的順序） ，或是用效用函數方法表示。
  3. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  4. Customers ’ needs has become the leading power of market operation, which demands the operators to pay attention to changes of customers ’ needs and lay more emphasis on their interests and feelings constantly, and get in touch with them and listen to their feedback information, so as to take necessary measures and to improve products and services, to meet the ever - changing demands of customers and set up permanent and steady relationship with them

    論文分析了我國社會主義經濟發展現狀，論述了國內企業生產經營流程及營銷方式選擇，指出了企業建立營銷數據庫過程中存在的各種問題，並對這些問題的產生進行了系統的分析，找出了影響企業營銷成果的關鍵問題就是對消費者需求信息的理解和掌握，正所謂「知己知彼，百戰百勝」 。
  5. Entitled exploring online brand choice at sku level : the effects of internet - specific attributes, yanan wangs thesis is a highly creative analysis of the mode of consumer behavior in e - tailing activities. her work is based on sales data generated by www. eguo. com, the most successful online supermarket in beijing. yanan wangs thesis instructors were prof. chan tsang - sing, associate vice - president and chair professor of marketing of lingnan and prof. cui geng, head of lingnans department of marketing and international business

    王亞男所發表的論文極具創意，題為試探網上消費者單品sku水平的品牌選擇問題：論網際網路特有屬性的功效exploring online brand choice at the sku level : the effects of internet - specific attributes ，以北京最成功的網上超市www . eguo . com的銷售資料為基本，分析消費者在電子銷售e - tailing活動中的消費模式，是目前中國區包括香港就電子銷售e - tailing所作的首項研究論文導師為嶺大協理副校長暨市場學講座教授
  6. The great tour purchasing power is the drive power of promoting the region ' s tourism developmentln the regional space, scale economic and regional separation are one of the basic characteristics of promoting tourism industry, so we must arrange the regional tourism industry with a systematic method and give prominence to the central city. for its outstanding area in the regional space, central city has evident superiority in the regional ecnomic development, and has echelon between central city and its periphery scennic spots, which is the inducement mechanism of tourism industry ' s arranging, developing and advancing step by step. for the law of diminishing marginal utility and the theory of equilibrium, the max utility equilibrium of tourism consumption be at the point of tangency of undiscrepancy curve and the cost budget curve

    中心城市居民巨大的出遊力是拉動其周邊旅遊地發展重要的內在驅動力；由於地緣關系，區域規模經濟與地域分割並存，是旅遊產業運動的一個基本特徵，為此必須對區域旅遊經濟進行系統化布局，突出中心城市的產業中心性；因其區位條件獨特，中心城市在區域經濟發展中居於明顯的優勢，與周邊城鄉部位存在經濟發展上的梯次性，這種梯次性是區域旅遊生產力布局、產業發展梯次傳動，最終整體聯動的經濟誘導機制；根據邊際效用遞減規律和旅遊者最大效用均衡理論，旅遊消費效用最大化的均衡在無差異曲線與開支預算線的切點（即旅遊目的地選擇的最佳位置）上，且隨著邊際效用遞減，目的地選擇的最佳位置向遠離中心城市方向移動，這就是中心城市與周邊旅遊地互動關系的經濟學解釋。
  7. In other words, they have strong realistic and theoretic significance. different from earlier models that economists applied to analysis consumption structure, such kinds of model have avoided the disadvantage that is the models cannot build a bridge between theory foundation and empirical study. that is to say, economists at that time rarely analysis consumers " instinct of maximizing utility when they carried ou t consumption study

    國內外用於研究消費結構的計量經濟模型中，比較流行的主要是les模型和aids （ la aids ）模型，它們都避免了早期計量經濟學家對消費結構進行經驗研究時，很少涉及到從理論經濟學角度對消費者最優選擇行為進行分析，理論基礎和經驗研究兩者缺乏溝通的弊病，將經驗研究建立在堅實的理論分析基礎之上，具有較強的理論和現實意義。
  8. The fundamental theoretical framework of this dissertation is the " stimulus - response " model of psychological behaviorism. the author applies this model into the apparel - buying behavior and proposes the " systematical integrated model " in the apparel consumption decision - making. the author tends to find out the correspondent relationship between the different buying behaviors and their characteristics through the newest technique of data mining - - hybrid machine learning ( hml ). therefore, three sub - models on apparel consumption will be established

    本研究的立足點是心理學行為主義學派「刺激? ?反應」理論在服裝消費行為決策過程中的延伸，並在購買者行為模式的基礎上提出了服裝消費決策行為系統整合模型，筆者試圖通過系統整合的思想，採用數據挖掘的最新技術? ?混合機器學習（ hybridmachinelearning ，簡稱hml ）力圖找出具有不同購買反應的人群特徵的對應關系，即通過hml對所採集的數據庫的運行及其分析，構建上海地區服裝消費在「購買產品及其數量選擇」 、 「購買地點選擇」和「購買者確定」三個子模型，從而勾勒上海家庭服裝消費決策行為系統整合模型。
  9. First, the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior, including information communication process and purchase process. we can see specific receiver, appropriate time, reachable channel and correct information can bring effective communication of information. purchasing power, product feature, perceived risk, definite knowledge of product and usage, consumer habit, purchasing environment and buying time all influence purchase behavior of consumer

    首先應用傳播理論和消費者行為理論，通過對高科技消費品市場化過程的分析，包括對企業信息傳播過程的分析和消費者購買過程的分析，得出信息有效傳播依賴于明確的目標對象、恰當的傳播時機和渠道選擇以及不會存在理解偏差的信息；消費者購買能力、產品特性、消費者知覺到的風險、消費者有限的產品知識和使用知識、消費者習慣、購買環境、購買時間都會影響到消費者的購買行為。
  10. Based on this model, we studies the simultaneous existence of the agent ' s optimal capital stock and income, the government ' s optimal tax and public expenditure ( we call the combination as an equilibrium mechanism ), this essay draws the equivalent proposition of equilibrium mechanism existing and converts the former problem into another problem of selecting public sector mechanism that only includes the government behavior

    在此模型中，我們研究了消費者的最優資本存量和收入，以及政府的最優稅收和公共花費的存在性（我們把上述的四元組合稱為一個均衡機制） 。本文先建立了均衡機制存在性的一個等價命題，然後將均衡機制存d碩士學位論文n wymunr 』 stimis在性問題轉化為只有政府行為的公共部門機制選擇問題，從而得到最優稅收等的存在性。
  11. With the coming of knowledge - economy and information - economy, great changes have taken place both in the domestic and in the international markets : uncertainty is increasing, customer adherence is decreasing, market demand is becoming too difficult to be forecasted. traditional comparative advantage theory based on the cheaper labor and capital could not explain the location choices of the modern firms and the development of certain districts

    隨著知識經濟和信息經濟的到來，國內外市場發生了巨大變化:不確定性與日俱增、消費者忠誠度不斷下降、市場需求變化莫測，傳統的建立在廉價的勞動力或資本基礎上的比較優勢理論已經無法解釋今天的企業的區位選擇和區域發展。
  12. In marketing practice, the marketing managers often feel out of place about which kind of marketing channels should be constructed and how to manage marketing channels when product goes through the stages of product life cycle, obviously people in marketing practice focus on how to adjust channels extremely to adapt for the stages of product life cycle, in marketing theory, scholars also have strong interest in the research on the relationship between product life cycle and marketing channels, but, to our regrets, the research in the two domains is isolated and does n ' t find out the mechanism between product life cycle and the policies of marketing channels, so the conclusions of policies of marketing channels in the different stages of product life cycle are results of empiric, not of logic

    但令人遺憾的是，兩個領域的研究是脫節的，在產品生命周期與渠道政策之間缺乏一種機制分析，從而必然導致對不同生命周期階段的渠道政策結論帶有經驗性質，而不是邏輯的結果。本文的目的正是為了解決這一問題，試圖找出分析產品生命周期與營銷渠道政策之間的邏輯過程，從而為不同的產品生命周期階段的營銷渠道政策找出一個選擇的原則和方法，讓消費者行為和競爭者行為在渠道選擇中獲得一個動態的均衡。在此基礎上，針對產品生命周期的不同階段提出一些一般性的渠道政策結論，以供實踐中的人們予以參考。
  13. On the base of these principles and methods or the logical process, we provide some general policies of marketing channels for people in marketing practice to refer to. this dissertation has six sections. introductory introduces ces the background, objective, methods, theory bases and limit of research ; the first chapter is simple review on the theories and models ; the second chapter is the analysis of the basic aspects of marketing channels, including channels structure, channels " behaviors and the effect on the both, which comes from the computer information system ; the third chapter provides a mechanism of policies " choice of marketing channels ; the forth chapter provides some policies conclusions ; the final section simply criticizes this dissertation, including contributions, defects ect

    本文分六部分共四章，導言部分介紹本文的研究背景、目的、方法、研究的理論基礎及限制條件；第一章對現有的產品生命周期理論和模型進行簡單回顧並作出一些評價；第二章對渠道結構、渠道行為及計算機信息系統對營銷渠道結構和行為的影響等營銷渠道的三個基本問題進行分析；第三章提出不同產品生命周期階段營銷渠道政策的選擇機制，這個選擇機制實質上也是消費者行為和競爭者行為在渠道選擇中的一個均衡過程；第四章實際上是政策結論的部分，所提出的一般性渠道政策建議是渠道政策選擇機制合理的邏輯結果；文章的最後一部分是筆者自己對文章所作的一些簡要評價：包括文章的貢獻、缺陷等，並指出在這一領域中未來的研究方向。
  14. Therefore, according to the consumer angle and guided by the target - consumer, it is naturally profound to research on the brand of interactive dissemination 。 based on the review of the theory on the process and characteristic of the brand of interactive dissemination 、 the element system of brand formation and the choose of media, this article attempts to establish one kind of effective interaction communication pattern to solve the problem in the brand and consumer ' s interaction dissemination

    本文在分析品牌互動傳播的過程、特點、品牌形成的要素體系、媒介的選擇等品牌基礎理論的回顧的基礎上，試圖建立一種有效的互動溝通模式來解決品牌與消費者之間的互動傳播問題。即通過建立一種及時準確的信息傳達反饋渠道，迅速調整品牌傳播中與消費者沖突以及難以認知部分，做到品牌收益最大化。
  15. In the paper, i bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. through the market segmentation, the target market selection and market location, i finally establish the marketing schema, which is available and operational

    在制定天威酒入市的市場營銷戰略過程中，筆者沒有選擇高深的理論和最前沿的方法，而是結合天威酒業的實際情況，進行了行業市場分析、消費者調查，經過市場細分、目標市場選擇、市場定位，制定出與公司資源狀況相匹配的、操作性強的營銷方案。
  16. Mass first used the concept of " hedonic " in 1922, and received the scholar ' s approval gradually. lancaster got going from the aspect of consumer selection in 1966, rosen analyzed the characteristic market equilibrium from both sides of the demand and the supply in 1976, and they established the theoretical foundation of the hedonic price model

    1922年hass首先使用「 hedonic 」的概念，並逐漸得到學者的認可， 1966年lancaster從消費者選擇的角度出發， 1976年rosen從需求和供應雙方對特徵的市場均衡出發展開分析，奠定了構建特徵價格模型的理論基礎。
  17. The theory of market segmentation stems from philip cottelle ' s marketing interest theory ; the principles of target market selection are based on michael porter ' s competition model of five forces and swot analysis ; the theory of market positioning evolves from a1 ries and jack trout ' s new positioning theory of " paying attention to the consumer " to " paying more attention to the competitor "

    科特勒的銷售利益論，而目標市場選擇的原則是基於邁克爾波特的五力競爭模型和swot分析，市場定位的觀點是在里斯和特勞特新定位理論的「請注意消費者」的基礎上發展為「請再注意競爭者」的觀點。
  18. Based on the retrospect and review of existent literature, spatial monopolization and rival strategy are accepted but the angle discussing the effect that product differentiation works on cooperation will be changed from producer. by re - constructing function of consumer utility and introducing in consumer preference, the degree of product differentiation may be denoted by the degree of consumer preference. the influence that product differentiation works on critical discount factor d can be obtained by introducing in one - shot price game and repeated game, from which we can learn the influence that product differentiation works on cooperation

    圍繞bertrand悖論的所展開的爭論，為進一步展開對這一問題的分析提供了豐富的工具和背景知識，在對已有的理論文獻加以回顧引述的基礎上，保留原有的空間壟斷概念和競爭策略的同時，改變單純從生產者角度來論述產品差異度對企業合作的影響，重新構造消費者效用函數，引入消費者偏好，以消費者的偏好的大小來表示產品之間的差異度，通過單時期和無限期博弈模型來論證產品差異度（消費者偏好程度之比）對臨界折現因子的影響，進而論證其對企業間進行合作所產生影響；效用函數的引入使得價格和運輸成本不再是決定消費者購買的唯一因素，消費者對產品的選擇不完全取決于消費者的位置，這會導致企業間定價和市場份額的非對稱性變化。
  19. This paper analyzes the competing way of high - new - tech enterprise in different developing stage. based on the theory on a life cycle of product, this paper separates the developing phases into the building period, the broaching period, the growing period, the mature period and the declining period. it thinks that on different stage of high - new - tech product, high - new - tech enterprise should choose suitable price tactic, advertisement tactic and innovating tactic of technology linking up with the realistic condition of market competition so that it attracts the consumers to buy new product and resists the attack of opponent

    從高新技術企業不同發展階段的角度分析競爭方式，根據產品生命周期理論，把高新技術企業的發展階段分為開發期、引入期、成長期、成熟期和衰退期，認為：高新技術企業應結合市場競爭的實際情況，在高新技術產品演進的不同階段選擇合適的價格策略、廣告策略和技術創新策略，以便吸引消費者採用新產品和對抗競爭對手的進攻，並確保公司的贏利能力和可持續發展能力。
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