營銷倫理道德 的英文怎麼說
中文拼音 [yíngxiāolúnlǐdàodé]
營銷倫理道德
英文
ethics of marketing- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 倫 : 1 (人倫) human relations; ethics 2 (條理; 次序) logical sequence; order 3 (同類; 同等) peer...
- 理 : Ⅰ名詞1 (物質組織的條紋) texture; grain (in wood skin etc ) 2 (道理;事理) reason; logic; tru...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 德 : 名詞1 (道德; 品行; 政治品質) virtue; morals; moral character 2 (心意) heart; mind 3 (恩惠)k...
- 營銷 : marketing (ma)
- 道德 : (人們共同生活及其行為的準則和規范) morals; morality; ethics
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This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model
現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論,具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論,具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。Ethics of marketing
營銷倫理道德
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