營銷傳播工具 的英文怎麼說

中文拼音 [yíngxiāozhuànbōgōngjù]
營銷傳播工具 英文
marketing communication tools
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 傳 : 傳名詞1 （解釋經文的著作） commentaries on classics 2 （傳記） biography 3 （敘述歷史故事的作品）...
  • 播 : 播名詞（姓氏） a surname
  • 工 : Ⅰ名詞1 （工人和工人階級） worker; workman; the working class 2 （工作; 生產勞動） work; labour 3 ...
  • 營銷 : marketing （ma）
  • 傳播 : 1 （廣泛散布） disseminate; propagate; spread; （over）; diffuse; transmit; run 2 [物理學] propag...
  1. Marketing propagation includes six sorts of tools : advertisement, sales promotion, direct marketing, human promotion, public relationship, activity marketing

    營銷傳播包括：廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷，六類工具。
  2. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  3. Along with the wide arrival of the relation marketing and the experience economy, only from the enterprise ’ s angle to consider the cognition of the consumer and the static fixed - position of target - consumer, it already can not keep up with the rhythm of ages, the brand interaction dissemination from the consumer ’ s angle has become the most important tool to establish relations between brand and consumer. this is not only the need of enterprise participates in the international market competition with brand strategy, and is also inevitable to operate with marketing

    隨著體驗經濟的到來和關系營銷的盛行，僅從企業的角度來思考消費者的認知以及靜態的目標消費者定位已經有些跟不上時代的節奏，基於消費者視角的品牌互動傳播已成為建立品牌與消費者關系的最重要工具之一，這不僅是企業參與國際市場競爭的宏觀品牌戰略之需要，更是與企業生死攸關的市場營銷操作的必然，因此，基於消費者視角進行品牌的互動傳播研究自然意義深遠。
  4. As the largest brand, the largest advertising company in southwestern region it has the most influential industry - known brand and communications experience, creativity such as the concentration of branding, marketing advice, media agencies, public relations, consulting and investigating, creative planning major events marketing, works produced as a modern professional advertising company

    是西南地區品牌傳播代理跨行業最多、最大的廣告公司，在西南地區以極具影響力的品牌和傳播經驗聞名業內，策劃與創意並駕齊驅，是集品牌推廣、營銷咨詢、媒體代理、公關活動、咨詢調查、創意策劃、大型事件營銷、工程製作等為一體的現代化專業廣告公司。
  5. Our netwok marketing project fully make use of the traditional and the new marketing concept and tool to spread on net, induced with “ topic + event + experience + sharing ”, we build a matrix type access mainly rely on blog, community, video, e - mail, e - zine, district portal, occupation portal and enterprise circle to form a integrate network marketing spreading and to enlarge our influence

    提供的網路營銷解決方案充分利用傳統的及新興的營銷思想與工具，依託網際網路展開整合傳播，包括以「話題+事件+體驗+分享」為誘導，主要依託博客、社區、視頻、郵件、電子雜志、區域門戶、行業門戶、企業圈子構建的矩陣型通路，從而形成整合型的網路營銷傳播，實現影響力的大面積擴散與聚合效應。
  6. The arrangement of propagation resource is to arrange and use the resource reasonably to fit tools of marketing propagationg according to specific target and mission

    營銷傳播資源配置，指根據特定的目標與任務，針對適當的營銷傳播工具，將資源合理安排與使用。
  7. The qualitative analysis is : by questionnaire investigation, measure and calculate " brand value cognition coefficient " to make a quantitative brand target ; then, determine respectively weights of effect factors to targets and respective weight of marketing propagationg tools to effect factors ; and then, multiply two sorts of weights to be the weights of arranging the resource of marketing propagation

    定量分析的思路是:通過問卷調查，測量與計算品牌價值認知系數，量化品牌目標;並分別確定各影響因素對目標的權重，各營銷傳播工具對影響因素的權重，營銷傳播資源配置權重即為二者乘積。
  8. The second part of this paper applies the former part ' s theory to discuss how enterprises shall make the plan of marketing propagation and implement activities. the normal process includes these factors : analyzing inner and external environment, determining target market and targets in t period, drafting the marketing propagation general program in t period, arranging the resource of marketing propagation and choosing tools of marketing propagation, making plans and implementing activities, controlling activities of marketing propagation, evaluating and assessing achievement of t period

    本文的第二部分，屬于理論的應用部分，闡述企業應如何進行營銷傳播計劃及營銷傳播活動實施，其一般性流程主要包括以下方面:內部環境分析、外部環境分析、確定目標市場、確定t期目標、 t期營銷傳播總綱、 t期營銷傳播資源配置與營銷傳播工具安排、 t期營銷傳播計劃、 t期營銷傳播活動實施、營銷傳播活動監控、 t期評價及業績考核。
  9. The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy, that is to say, the guide of this imc activity was the taget consumers of jiahe moon cake, and the imc deployed a series of activities to appeal to the customers " mentality. 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information, to maintain the consistency of the facts in communication

    本次策劃體現了整合營銷傳播理論的兩個基本特性: 1 、戰略的導向性，即以佳禾月餅的目標消費者為導向，圍繞消費者的心理展開一系列的傳播活動: 2 、戰術的連續性，即通過七種不同營銷傳播工具在不同媒體傳播的信息彼此關聯呼應，強調在整合營銷傳播過程中所有傳播要素保持一貫性。
  10. The quantitative analysis is : at first, analyze all sorts of factors how to influence two targets directly and indirectly ; then, choose fit tools of marketing propagation to effect factors ; and then, analyze and assess the requirement of marketing tools to the resource

    定性分析的思路是:分析各影響因素對銷售目標及品牌目標的直接影響與間接影響與間接影響，針對各影響因素選擇相應的營銷傳播工具，並分析、估計各類營銷傳播工具對資源的要求程度，從而有效地配置資源。
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