營銷傳播理論 的英文怎麼說

中文拼音 [yíngxiāozhuànbōlǐlún]
營銷傳播理論 英文
imc
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 傳 : 傳名詞1 （解釋經文的著作） commentaries on classics 2 （傳記） biography 3 （敘述歷史故事的作品）...
  • 播 : 播名詞（姓氏） a surname
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 營銷 : marketing （ma）
  • 傳播 : 1 （廣泛散布） disseminate; propagate; spread; （over）; diffuse; transmit; run 2 [物理學] propag...
  • 理論 : theory
  1. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  2. A tentative analysis of imc application on city marketing

    試論整合營銷傳播理論在城市行銷中的運用
  3. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  4. The author of the article maintains that the best effect of imc relies on five operation characteristics and seven integrated tools, that is to say, advertisement, sales promotion, direct marketing, personnel sales, public relationship, activity marketing, ci and product package

    本文主張要取得整合營銷傳播的最佳效果應該基於該理論運作的五大特徵，有效整合廣告、銷售促進、直效營銷、人員推銷、公共關系、活動營銷、 ci與產品包裝等七種傳播工具，將傳播資源進行有機的配置。
  5. The article also establishes the operation process of the imc of jiahe moon cake and studies the seven concrete methods to integrate, including usp, media mix, merchandising system, affairs marketing, to mold expert " s image, and so on. in addition, it introduces a new marketing method into the moon cake industry, a method that combines oem with mass customization

    並研究了佳禾月餅整合營銷傳播策劃的運作流程和具體方法，即usp理論、媒介組合、導入零售協銷系統、事件營銷、專家形象塑造等方法，還創造性地將反向oem與大規模定製結合的創新方法引入到月餅行業中來
  6. Integrated market communication : change from concept and method

    企業整合營銷傳播的理論與實踐
  7. The communicative technology which is represented by the net of computer causes the birth of integrated marketing communication ( imc ), and its prompt and further development. this article studies and analyses the theory of the imc during the analyzing process, the marketing theory and its studying method are the trunk while the sociology, psychology and dispersion, are also mentioned

    本文對整合營銷傳播理論進行了探討，在探討過程中，以營銷學理論和研究方法為主幹，同時結合社會學、心理學、傳播學的一些知識，對整合營銷傳播的有關問題進行了初步的探索。
  8. As a new breakthrough in economics and communications theory, the integrated marketing communications ( imc ) has had a significant impact on enterprise marketing initiatives and the advertisement and communications behavior of advertisement agent company, therefore, doing some academic research on this new theory will be quite necessary. the people managed enterprises develop really quickly, and they become more and more important in our country

    Imc即（ integratedmarketingcommunications ） ，即整合營銷傳播。整合營銷傳播學說的出現是經濟學和傳播學在理論上的又一突破，它對企業的市場營銷活動和廣告代理公司的廣告傳播行為都產生了深遠地影響，既然整合營銷傳播具有如此巨大的影響作用，那麼對整合營銷傳播作一些理論上的探討就很有必要。
  9. With the development of the information technology, the integrated marketing and communication theory ( imc ) has been improving as a result of the market behavior, from " one voice, one image " to the measurement of customer investment returns and the evaluation of long - term brand equity

    隨著信息技術的發展，整合營銷傳播的理論也在不斷演進和完善，從傳播「一種聲音，一個形象」到「客戶投資回報的測量和長期品牌權益的評估」 ，這都是市場行為的結果。
  10. Having followed this course, students should understand the marketing process, communication theory and basic principles of advertising. they should make an understanding of how to make an effective advertising plan

    通過本課程的學習，學生能夠掌握廣告的基本原理，了解廣告學理論與市場營銷和傳播理論的關聯性，同時對于廣告運作的基本流程有所了解。
  11. Integrated marketing communication is systematic theory, this theory combined systematic theory with marketing theory integate resourse which belong to enterprise or not to in order to improve share of market

    摘要整合營銷傳播是以系統論為基本思想，這種營銷觀念將系統論與營銷理論進行很好的融合，整合企業內部、外部的資源，達到提高市場市場份額的目的。
  12. The most outstanding feature of imc - integrated marketing communication is to uphold the consumption orientation, which aims at researching the need of media consumers. this has some common grand with the idea that audience should be ranked number one. taking the change of the society and new situation newspaper media face today into consideration

    市場營銷，是一個應該適度借鑒的新概念，整合營銷傳播理論（ integratedmarketingcommunication - - imc ）最突出的特點是倡導消費者導向，這和報紙的受眾本位思想是共通的。
  13. The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy, that is to say, the guide of this imc activity was the taget consumers of jiahe moon cake, and the imc deployed a series of activities to appeal to the customers " mentality. 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information, to maintain the consistency of the facts in communication

    本次策劃體現了整合營銷傳播理論的兩個基本特性: 1 、戰略的導向性，即以佳禾月餅的目標消費者為導向，圍繞消費者的心理展開一系列的傳播活動: 2 、戰術的連續性，即通過七種不同營銷傳播工具在不同媒體傳播的信息彼此關聯呼應，強調在整合營銷傳播過程中所有傳播要素保持一貫性。
  14. So imc has received increasingly more attention both in theoretical research and business, and has developed impressively fast

    整合營銷傳播理論在理論界和實業界日益受到高度關注，並得到了極大的發展。
  15. Therefore, some scholars in western countries have come up with a new theory called integrated marketing communication ( imc for short )

    為此，西方學者提出了一種新的營銷理論，即整合營銷傳播理論（ integratedmarketingcommunication ，簡稱為imc ） 。
  16. This imc had testified the real value of imc in application and had provided a theory and an operation sample for the moon cake or even the food business enterprises

    用實證論證了整合營銷傳播理論的實踐應用價值，為月餅乃至食品企業的營銷策劃提供了理論依據和操作樣本。
  17. The theory of marketing can be applied to some extend to the brand making of newspaper media. though the theory of imc - integrated marketing communication initially is for the marketing of business company

    整合營銷傳播理論雖然是針對企業的營銷而提出來的，但是對于報紙來說，也具有重要的啟發與借鑒意義。
  18. In the first part, it tackles the imc theory and some latest developments in its implementation. then an in - depth analysis is given about the external and internal stake - holders to provide evidence for the design of the information and incentive strategies

    論文首先論述整合營銷傳播理論及其最新實操方法；然後對企業的內外部利害關系者進行全面分析，為制定信息和誘因策略提供依據。
  19. This article will introduce imc the definition of people managed enterprises, and the effect of the integration of above two by economics and communications at the same time, 1 will analyze the practicability of imc, and why the people managed enterprises need this theory with the precedent i have experienced myself, of course some ponder of the inadequacy of this theory

    整合營銷傳播學說作為一種實戰性極強的操作性理論，如能為中國的中小民營企業所用，對於它們的發展是大有裨益的。本文將從經濟學、傳播學兩個角度，對民營企業的內涵，整合營銷傳播理論以及二者整合的效力進行闡述。
  20. The theory and method of imc came into china in the mid and late 1990 ' s and it is being introduced and popularized. the systematic study of imc in china is not thorough enough and the application of this theory by chinese corporations lacks so as it is very much less that people carry out research to combine the theory of imc with the applying practice of imc

    整合營銷傳播的理論和方法是20世紀90年代中後期介紹到中國的，目前國內還處于推介時期，對其進行系統研究還不夠深入，中國企業應用整合營銷傳播的實踐還還不多，而將整合營銷傳播理論和應用實踐結合起來的研究就更少了。
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