營銷公關 的英文怎麼說

中文拼音 [yíngxiāogōngguān]
營銷公關 英文
marketing pr
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 公 : Ⅰ形容詞1 （屬于國家或集體的） state owned; collective; public 2 （共同的;大家承認的） common; gen...
  • 關 : Ⅰ動詞1 （使開著的物體合攏） close; shut 2 （圈起來） shut in; lock up 3 （倒閉; 歇業） close down...
  • 營銷 : marketing （ma）
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  3. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  4. The company is providing the high - quality product oem processes ministrant at the same time, can also provide the product market fixed position consults, and according to customer of the homologous material, semi - processed goods in offering product, reasonable equipment in etc. in a material and cost control serves, the marketing plans related with super and worth kit in service, at that time a core for freely for customer providing latest color spreading fashion information, latest a material appearing on market information, technical and latest section in the color cosmetic result, brand value refines, cultural excavation in brand, the brand that try hard for customer gives the deep culture content

    公司在提供優質產品oem加工服務的同時，還可根據客戶產品的市場定位提供相對應的原料半成品包材等合理配搭及成本控制服務產品市場定位分析咨詢服務營銷策劃服務等相關的超值配套服務odm ;免費為客戶提供最新色彩流行時尚趨勢分析;最新款包材的上市信息;彩妝技術的最新科研成果;品牌的核心價值提煉;品牌文化的挖掘，為客戶的品牌賦予深厚的文化內涵！
  5. But today, because of the factors of open marketing prime cost, transparent technology, similar or “ cloning ” marketing approaches, the domestic construction machinery producing enterprises not only can ’ t attain their goals solely depending on the price war, but also suffered a great impact on that. under this circumstance, what kinds of factors determining the success of one enterprise ’ s marketing strategy is the common focus from various enterprises

    但由於當前企業的營銷成本幾乎都是公開的，技術也都是透明的，促銷手段也是高度「克隆」而來的，因此僅僅依靠傳統的競爭方式（包括價格競爭）不僅難以成功，同時也對國內工程機械行業帶來較大的沖擊，所以企業營銷的成敗到底取決于什麼就成了各企業關注的焦點。
  6. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  7. She drives the company s corporate positioning, branding and identity, public relations, customer engagement marketing and vertical marketing to ensure strong connections with customers and constituents

    她負責推動公司的企業定位品牌和標識公共關系客戶互動營銷以及垂直營銷，確保與客戶和委託人保持穩固的聯系。
  8. This article first analyzes the development ' s situation of chinese medical apparatus industry, and probes into the connotation of crm, then explain in detail the marketing features and main marketing model of medical apparatus industry, and existing problems in the marketing, sale management and customer - service receipt management of medical apparatus companies as well as the needs of crm of them, then proposes the crm plan, and last make tianjin baina medical apparatus company for example, carry into demonstration research, substantiate necessary and feasibility of implementing crm in medical apparatus companies

    該文章首先分析了我國醫療器械行業的發展現狀；接著探討了客戶關系管理的內涵；然後文章詳細分析了醫療器械行業的營銷特徵、主流營銷模式和醫療器械企業在市場營銷、銷售管理和客戶服務前臺管理中存在的問題，導出了醫療器械企業對客戶關系管理的需求，提出了我國醫療器械企業的客戶關系管理解決方案，最後以天津百納醫療器械公司為例，進行實證研究，證實醫療器械企業實施客戶關系管理的必要性和可行性。
  9. The author suggested that the szg corp would developed the drugstore chain scale gradually, especially on the immanent scale ; enforcing the building schema of brand differentiation and improving the brand acceptability ; the main problems in the drugstore chain brand marketing, such as pricing tactics, merchant diversification, service marketing, manufacturing and selling the own line of drug products, combining the store sales and no store sales, building the public relations, and then proposed the single drugstore how to do in the brand marketing

    最後，作者根據相關理論和實際經驗，在時珍閣連鎖藥店經營發展中提出以連鎖品牌的建設為重點的連鎖藥店發展思路，穩步發展連鎖規模，特別是注重內涵式規模的發展；實施差異化品牌建設方案，提高企業品牌的美譽度；在連鎖藥店的品牌營銷中注意價格策略、多元化經營、服務營銷、自有品牌產品的發展、有店鋪與無店鋪營銷的結合、公共關系的建設等幾個方面，同時提出了單個藥店進行品牌營銷的多種方法。
  10. Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction

    文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究：一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論，以營銷學中的4c為核心理論，以企業流程再造（ bpr ）為實施顧客滿意體系改進的實施理論，應對傳統的組織結構進行轉變，形成以顧客滿意為目標的價值取向；二、建立顧客滿意預警系統。
  11. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  12. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。
  13. In this thesis, a sequence of viable and guiding marketing strategies for new - oriental net - class cracking sichuan market are submitted through incorporating market environment confronted with new - oriental teach - on - line into analysis on domestic english - teaching market and investigation on net - education environment, along with applying synthetically for the first time theories and knowledge relating to mba to the study on distribution channels of card. marketing - strategy patterns are designed, product orientation, channels and features displayed in service differentiation are particularly expounded. mathematics model is also applied to study the demand for market development and market share

    本論文筆者查閱了大量的參考資料，通過對國內英語培訓、相關培訓公司的經營現狀及網路教育環境的市場調查分析，結合新東方教育在線面臨的市場環境，綜合運用mba的相關理論及知識對新東方網路課堂營銷渠道進行了研究和探討，發現營銷渠道的建立是新東方網路課堂營銷的關鍵，提出了新東方網路課堂進入目標市場的一系列具有實際指導意義的有關營銷戰略，提出了系統的營銷戰略模式，尤其是在其產品定位、營銷渠道及服務上的差異化表現特色做出了較全面的闡述。
  14. Part two : the plan and execution of imc whether imc could be smoothly carried out depends on the level of the integration of the marketing tools

    整合營銷傳播能否順利首先取決於是否能有效地對廣告，銷售促進，直接營銷，公共關系，人員推銷進行整合。
  15. Chance provides customers with brand and competition strategy, including executing visual creative design, product marketing and pr program

    承智廣告為企業設計品牌戰略、規劃競爭策略，並實施視覺創意設計、產品營銷、公關執行方案。
  16. Tools that are commonly used for promotion are advertising, sales promotion, personal selling, public relations, publicity, etc

    通常用於促銷的工具有廣告、組織促銷活動、面對面營銷、公關、宣傳等等。
  17. Proceed with warehouse current situation of the data, has stated the function of the data warehouse of marketing in the future emphatically ; second part introduce marketing data basic conception involved in the warehouse mainly, include some basic conception and basic operation mainly among them ; the third part to marketing data abstraction of data of the warehouse mainly, marketing data of warehouse include marketing data of database of operating etc. mainly, the data to draw according to one basic marketing basic function of company mainly, with entering commonly, round pin, storing the system the samly, this text provides detailed procedure and data ; some data in the data warehouse of marketing come from the relevant theme in addition, a series of measures including the products, taking in the customer, rival and marketing mainly ; make a more detailed explanation to the enterprise layer model of the data warehouse of marketing mainly with fourth part of this text, usually, the model of a datum warehouse includes three big basic respects mainly : conceptual model, logic model and physical model

    從數據倉庫現狀入手，著重說明了未來營銷數據倉庫的作用；第二部分主要介紹了營銷數據倉庫中所涉及的基本概念，其中主要包括一些基本概念和基本操作；第三部分主要是對營銷數據倉庫中數據的提取，營銷數據倉庫中的數據主要包括操作型營銷數據庫中的數據，這部分數據主要是根據一個基本營銷公司的基本職能進行提取，和通常的進、銷、存系統一樣，本文給出了詳細的流程和數據；另外營銷數據倉庫中的一部分數據來自於營銷過程與其相關的主題，主要包括營銷的四個基本步驟和幾個基本主題（產品、客戶、競爭對手） ；本文的第四部分主要對營銷數據倉庫的企業級模型做一個比較詳細的說明，通常，一個數據倉庫的模型主要包括三個大的基本方面：概念模型、邏輯模型和物理模型。
  18. The main content the research involve as following : fist of all, described the ua ’ s m & s management status and organize structure, diagnosed for some symptom, decide the goal of m & s business process and optimizing principle, then, defined the key activity and main business process with the method of value chain. at last, designed a organize structure and a teamwork policy to support the m & s business process running, at the same time, also point out some venture among the m & s business process management

    本研究首先對ua公司目前所面臨的營銷問題做出診斷分析，然後根據ua公司的業務目標結合流程優化的原則，確立軟體營銷流程的目標;接著運用價值鏈分析方法重新構建軟體營銷的關鍵活動並確立主幹流程;最後，設計營銷組織團隊和職能、績效考核方法以及流程管理策略等營銷流程的支持保障體系。
  19. As one of the modernized hi - tech company, we have gathered a group of excellent talents in digital control technology and mechanical manufacturing industry. they are of proficiency in business management, marketing sales, public relations, mechanical automation and digital control technology ; perform prominent contribution in individual position ; they are here with the common mission for one goal

    作為一家現代高科技企業，公司集合了國內數控科技機械製造產業的一批優秀人才，在運營管理市場營銷公共關系機械自動化技術數控技術上具有豐富的經驗，並且在各自的崗位上做出了卓有成效的貢獻，他
  20. Fulham have employed positive thinking to help with marketing and the customer relationship management specialist venue solutions to improve their relationship with fans and develop a loyalty scheme. when filling the stadium becomes a priority a club ' s relationship with local fans takes precedence over brand building overseas

    富勒姆俱樂部目前就專門聘請了資深營銷公司，為俱樂部量身打造市場推廣計劃，同時，還邀請擅長公關學的專家幫助他們制訂旨在改善同球迷關系的計劃。
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