營銷工程學 的英文怎麼說

中文拼音 [yíngxiāogōngchéngxué]
營銷工程學 英文
marketing engineering
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 工 : Ⅰ名詞1 （工人和工人階級） worker; workman; the working class 2 （工作; 生產勞動） work; labour 3 ...
  • 程 : 名詞1 （規章; 法式） rule; regulation 2 （進度; 程序） order; procedure 3 （路途; 一段路） journe...
  • 學 : Ⅰ動詞1 （學習） study; learn 2 （模仿） imitate; mimic Ⅱ名詞1 （學問） learning; knowledge 2 （學...
  • 營銷 : marketing （ma）
  1. In 1999 from oneself started an undertaking until now, firstexperiences has started an undertaking, the skill market trains, really holds the management, the teaching management process, throughunceasingly charged the study, sums up experience, the union practicepromotion theoretical level, is the cosmetology profession and thecorrelation profession raise image design synthesizes the talentedperson thousand people, and was 30 enterprises successes plans theenterprise image, the market marketing brand, the staff etiquette, thequality, skill training ; and establishes the consummation educationalmodel, the educational administration management for the correlationprofession teaching unit, promotes the teachers level, to enhance thefresh source quantity : develops the new curriculum, like - - - " high - quality beautiful armor ", " improves looks beautiful releaseindustry mda management management ", " shanghai vocational educationfilm and television puts on make - up ", " color consultant ", " thecosmetology putting on make - up industry practical fine arts ", " practical human body colored drawing on pottery and beautiful armordesign ", " image design and psychoanalysis ", " image design andaccompaniment shopping ", " image design psychology consultation ", " advertisement animation drawing ", " fashion puts on make - up modelling " and so on, the compilation teaches document 22

    1999年從自我創業至今，首先經歷了創業、技能市場演練、實操經營、教學管理的過程，通過不斷充電學習、總結經驗、結合實踐提升理論水平，為美容行業及相關行業培養形象設計綜合人才千餘人，並為30餘家企業成功策劃企業形象、市場營銷品牌、員工禮儀、素質、技能培訓；並為相關行業教學單位創立完善教學模式、教務管理、提升師資水平、提高生源數量：開發新課程，如- - - 《高級美甲》 、 《美容美發行業mda經營管理》 、 《上海市職業教育影視化妝》 、 《色彩顧問》 、 《美容化妝業實用美術》 、 《實用人體彩繪及美甲圖案》 、 《形象設計與精神分析》 、 《形象設計與陪同購物》 、 《形象設計心理咨詢》 、 《廣告動漫繪畫》 、 《時尚化妝造型》等，編寫教案22本。
  2. Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction

    文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究：一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論，以營銷學中的4c為核心理論，以企業流程再造（ bpr ）為實施顧客滿意體系改進的實施理論，應對傳統的組織結構進行轉變，形成以顧客滿意為目標的價值取向；二、建立顧客滿意預警系統。
  3. Counters for applications for various permits and certificates for trade or import export purposes of the agriculture, fisheries and conversation department, applications for incorporation and registration of companies, public searches of the companies registry, registration services for medical and healthcare professionals, registration and licensing services relating to chinese medicines, school dental clinics, sai ying pun dermatological clinic and chai wan social hygiene clinic of the department of health, shroff for receiving payment of debts damages of the department of justice, some support services to schools, teachers and the general public provided by the education and manpower bureau, registration services for electrical workers, lpg cylinder wagons, lifts and escalators, builders lifts tower working platforms and amusement rides provided by the electrical and mechanical services department, processing of sick leave clearance for employees claiming work injury compensation by the labour department, sections dealing with family litigation and insolvency matters and criminal matters of the legal aid department, licensing and port formalities at four marine offices and advance booking of professional ship surveying and inspection service of the marine department, services for offenders and medical social services at department of healths kowloon bay integrated treatment centre provided by the social welfare department, road driving tests and driving ability assessment services to people with disabilities provided by the transport department and customer enquiry centres and meter testing services of the water supplies department will move to a five - day week with effect from january 1, 2007

    漁農自然護理署處理貿易或進出口許可證和證明書申請的櫃臺公司注冊處的申請注冊成立公司及辦理公司登記服務公眾查冊生署的醫護專業人員的注冊服務中醫藥注冊和發牌事務學童牙科診所西營盤皮膚科診所及柴灣社會生科診所律政司的接收償還債款損害賠償繳費處教育統籌局為學校教師和公眾提供的部分支援服務機電工程署的電業工程人員石油氣瓶車升降機及自動梯建築工地升降機塔式工作平臺及機動游戲機的注冊服務勞工處為申索工傷補償的雇員辦理銷假手續法律援助署負責處理家事訴訟清盤及刑事事宜的組別海事處的四個海事分處的發牌服務及關務專業船舶檢驗及檢查服務的預約服務社會福利署的違法者服務及於生署九灣綜合治療中心提供的醫務社會服務運輸署的路試駕駛考試及殘疾人士駕駛能力評估服務，以及水務署的客戶諮詢中心及水表測試服務等，都會在二零零七年一月一日起推行五天工作周。
  4. Our well trained, experienced, and dedicated application and technical service engineers have committed to provide the best, fastest and most convenient onsite installations, adjustment, maintenance, and repair services to our customers

    一批有事業心的優秀的對科學儀器有豐富知識和經驗的技術工程師，可在營銷、安裝、測試、維修等各方面給予中國各地區的用戶提供最好、最方便、最快捷的服務及技術支持。
  5. Among them, exterior marketing strategy includes 4ps, service visible demonstration, service process as well as marketing conformity ; and the internal marketing strategy includes : by the manner which respects treats the staff, consummation and human nature employment advertise system, rich person sentiment choosing a person for a job philosophy, stimulation for staff and so on

    其中，外部營銷策略包括4ps 、服務有形展示、服務過程以及營銷整合;內部營銷策略包括以尊重的態度對待員工、完善並人性化的招聘系統、富人情味的用人哲學、全方位的激勵理念等。
  6. Innovation process includes the beginning of new concepts, research and development, engineering design and production, marketing, etc. with the theory of system science, this thesis regards enterprises " innovation management as a complicated system problem involved with interactive effects from many factors, which is useful in the study of modern enterprises " innovation management system

    鑒于技術創新是一個涉及新構思產生、研究與開發、工程設計與製造、市場營銷等系列活動的全過程，本文引入系統科學的觀點，將企業技術創新管理視為一個多種因素相互作用、相互影響的復雜系統問題，對現代企業創新管理系統進行了研究。
  7. The college possesses one national key research base of humanities and social sciences - " the center for agricultural and rural development " ( co - built with other colleges and institutes ), four research centers - the center for technological innovation and industry development, the center for innovation and development, the center for human resources and strategic development, and the institute of real estate research, and twelve research institutes - the institute of management science and information system, the institute of management engineering, the institute of human resources management, the institute of finance and accounting, the institute of business organization and strategy, the institute of marketing management, the institute of decision and optimization, the institute of enterprise investment, the institute of tourism, the institute of hospitality management, the institute of agricultural and rural development, and the institute of township enterprise and small town development, the college has scored brilliant achievements in scientific research

    學院擁有一個國家級人文社科重點研究基地"農業現代化與農村發展研究中心" ；七個校級交叉學科研究中心：浙江大學技術創新與科技產業發展研究中心、浙江大學人力資源與戰略發展研究中心、浙江大學創新與發展研究中心、民本經濟與管理研究中心、浙江大學房地產研究中心、浙江大學資本市場與會計研究中心、企業成長研究中心；十二個研究所：管理科學與信息系統研究所、管理工程研究所、人力資源管理研究所、財務與會計研究所、企業組織與戰略研究所、營銷管理研究所、決策優化研究所、企業投資研究所、旅遊研究所、飯店管理研究所、農村經濟發展研究所、鄉鎮企業與小城鎮發展研究所。
  8. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  9. In the modern management, how to motivate the corporate staffs and evaluate their work performance has become one of the widely noticed research subjects. because motivation and performance appraisal, which are connected with many factors, are complex to study, the present research results cannot fully satisfy the needs of corporate management. on the basis of the policies of the party and the government and the theories of behavior science, human capital, management psychology and industrial organization, this paper analyzed the factors, which influenced the motivation mechanism, including reward, power of control, reputation, market competition and supervisor, based on the analysis above, the paper divides the persons in an enterprise into 7 catalogues - investors, operators, middle managements, engineering technicians, marketing professionals, working staffs and workers, and put forward their concrete incentive and performance appraisal plans respectively

    本文在充分研究黨和國家的方針、政策（現代企業制度、分配製度） ，行為科學（需要層次理論、激勵? ?保健雙因素論、期望值理論） ，管理心理學理論（公平理論、目標設置理論、自我認知理論） ，產業組織理論（公司治理結構的內涵、共同治理結構）和人力資本的內涵、特徵及其產權特性和實現途徑的基礎上，對影響激勵機制的因素（報酬、控制權、聲譽、市場競爭、監督等）分別進行了分析，並在這些分析基礎上，把企業的人分為七大類（投資者、經營者、中層管理幹部、工程技術人員、營銷人員、職員和工人） ，提出了他們各自具體的激勵和績效考核方案。
  10. An organization of visitors, both domestic and foreign enterprises machinery industry experts and scholars, managers, technical personnel, etc. 2. automobile manufacturers, aerospace, power water, electrical, shipbuilding, farm machinery, engineering machinery, oil drilling, mining machinery, transport machinery bearings and other industrial areas, general manager president, procurement manager staff new product research and development, marketing and machinery for the industrial demand, traders and others came to visit

    1組織國內外機械行業企事業單位專家學者管理人員技術人員等2汽車生產廠家航空航天電力水利工程電機船舶農用機械工程機械石油鉆探礦山機械交通運輸機械等軸承工業應用領域的總經理董事長采購部經理人員新產品研究開發人員營銷主管及機械工業相關的需求商貿易商等前來參觀。
  11. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  12. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  13. There are now two academic departments at sptc : communications engineering and computer science & management, which offer 3 - year and 5 - year degree programs in communications technology, optic - fiber communications, mobile communications, data communications, computer communications, computer application, network and information processing, e - commerce, marketing, post banking and business english

    學院現設有通信工程、計算機科學與管理兩個系，開設通信技術、光纖通信、移動通信、數據與圖文通信、計算機通信、計算機應用、網路技術與信息處理、電子商務、市場營銷、郵政金融、經貿英語等專業。
  14. Beijing tsinghua unisplendour solar energy technology research center is an integrated corporation with perfect manufacturing, marketing and follow - up services system. it is attended to the technological development of new sources of energy, such as solar water heater, solar energy collecting project, solar pv ( photovoltaic ), etc. into a famous and fund as the sup - porting points to develop green and economical product, especially over solar water heater and applied techniques of laige scale heat collecting projects

    北京清華紫光太陽能技術研究所是致力於太陽能熱水器、太陽能集熱工程、太陽能光伏等新能源的技術開發，產品生產、市場營銷及完善的售後服務為一體的綜合型企業，公司集清華大學的特殊優勢和17年的市場積累，以品牌、資源及資金為發展支點，開發綠色節能產品，特別是太陽能熱水器和太陽能大型集熱工程的應用技術，憑借對科技成果產業化的管理能力和經驗，逐步發展成為較具規模和引導行業技術發展的企業。
  15. At the meantime, the rock mass may alternate between loading and unloading and it exists in certain kind of liquid, such as surface water, unconfined water, confined water etc for its intrinsic crannies. the practical rock mass concerned project must solve the key stability pr oblem after the understanding of the complicated mechanical characteristic and the deformation trends to guide the following project design and construction for the demand of security, economy, feasibility and validity. however, the intrinsic nonlinearness and complexity of the engineering rock mass become the main difficulty to predict the stability and deformation, the corresponding structure design must ensure enough safety with all the determinate or random force combination, so a model without the geometry distortion and constitutive equation warp is necessary to be built for the quantificational analysis of practical structure ' s stress, for the simulation of the real process and for the determinate evaluation system and optimization

    由於實際工程巖體其固有的非線性和復雜性，使得求解對應的諸如其穩定性、變形等問題面臨較大的困難，而有關的工程結構的設計必須保證該結構在外來因素的作用下具有足夠的安全度、經濟性和合理性，這必然要求對巖體及其工程結構的受力與變形有一套量化評判體系和優化技術，抓住實際工程問題的本質特徵並建立可行的符合幾何模擬、本構模擬、受力模擬、過程模擬四原則的求解模型，通過該模型的數值模擬成果來指導巖體工程的設計、施工及運營、管理；而巖體結構面的存在使得基於傳統連續介質力學理論的理論分析和數值模擬面臨巨大的挑戰，物理模擬的試驗周期和成本也大大增加，而巖土體工程問題則成為典型的數據有限、了解程度有限類問題，這類問題的解決需要綜合應用理論分析、經驗判斷、物理模擬和數值模擬等方法，數值模擬可以完成目前許多技術手段無法完成的實驗，如參數控制，復雜條件下的邊界條件的處理，同時數值模擬具有高可重復性，且數值模擬的成本和人力開銷等遠低於物理模擬，因此研究巖土體工程問題的流形元數值模擬方法是一項具有理論和實際工程應用價值的重要課題。
  16. In may 1992, mr. qin earned an mba from jiangxi engineering institute located in nanchang, china with a major in marketing

    秦先生於1992獲得位於中國南昌的江西工程學院mba學位，主攻市場營銷方向。
  17. But, in our country, database marketing has not been known and studied extensively ; many companies misunderstand database marketing and even do not know it at all. so database marketing has not showed its competitive advantage in the marketing of many chinese companies. in order to make more chinese companies to know database marketing as soon as possible, understand it as deep as possible, and make full use of it, i discussed how to take advantage of database marketing in the marketing of many chinese companies in this paper

    在美國， ８ ０以上的製造商和零售商早已擁有了營銷數據庫，可以說，數據庫營銷已成為當今西方市場營銷理論與實踐的基礎；而在國內，數據庫營銷才剛剛起步，尚屬剛開始的了解、學習和探索階段，很多企業對數據庫營銷存在著不同程度的誤解甚至完全不知，使數據庫營銷這樣獨具競爭力的營銷工具在中國企業中尚未發揮應有的作用。
  18. Secondly, we have presented the method and procedure of establishing a model of working performance for staff and shown the components of the model. by applying the model to the human resource management and learning organization, we made many suggestions and methods to improve working performance development. these suggestions and methods are very practical and enlightening

    本文結合中國電網企業電力營銷工作的特徵和發展歷程，全面分析了電網企業電力營銷工作及營銷一線人員的素質現狀、存在問題和原因，並提出了解決存在問題的基本思路；介紹了建立電網企業營銷一線人員素質模型的流程、方法和素質模型的要素構成，並以此素質模型為依據，應用現代人力資源管理與開發、學習型組織原理，就電網企業營銷一線人員素質開發提出了若干建議和方法，具有較強的操作性和啟發性。
  19. The author used the mba knowledge and combined with her experience getting from the hotel sales department proposed four hypotheses. first, just like the morning sun, the china ' s hotel industry has stepped into the buyer market after the high speed develops. and now the market is under the high level of competition condition, facing with the deficient of the whole trade

    本文依據筆者在內資單體酒店營銷工作崗位上的經歷和思考，結合在mba課程班中學習的理論知識、服務營銷本身的特點及飯店業發展趨勢，提出了四個基本假設：一、作為朝陽行業的中國飯店業，在經歷了高速發展之後，已步入買方市場，形成高度競爭的狀況，目前全行業面臨虧損。
  20. Tobe familiar with sales & marketing and knowledged in finance, human resources, the procedure and standard of quality control and etc

    精通市場營銷，管理學，熟悉財務，人力資源或工廠質量管理流程和標準等。
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