營銷決策模型 的英文怎麼說

中文拼音 [yíngxiāojuécèmóxíng]
營銷決策模型 英文
sales and enterprise programme
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 決 : Ⅰ動詞1 （作出主張; 決定） decide; determine 2 （執行死刑; 殺死） execute a person 3 （裂開; 斷開...
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 模 : 模名詞1. （模子） mould; pattern; matrix 2. （姓氏） a surname
  • 營銷 : marketing （ma）
  • 模型 : 1 （仿製實物） model; pattern 2 （制砂型的工具） mould; pattern3 （模子） model set; mould patter...
  1. The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations

    本文通過探索我國證券經紀業務的發展歷史和趨勢，得出最根本的結論是營業部轉型是必然，變「坐商」為「行商」 ，由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表，本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略，為指導營業部經營機制改革提供了系統的解決方案。
  2. Finally, according to the characteristics of railway locomotive & rolling stock industry and the present organization system, put fonvard that china railway locomotive & rolling stock industry shall make strategic marketing decision from the follovved three levels : the company, the strategic institutional unit and the product market

    最後，根據鐵路機車車輛工業特點及目前的組織體系提出我國鐵路機車車輛工業要從公司層次、戰略事業單位層次和產品市場層次三個方面進行戰略營銷決策，並提出了分析進行機車車輛戰略營銷的研究模型。
  3. After the requirement analysis of the chengdu swellfun marketing company limited, a practical modern inventory management decision model has been established on the basis of swellfun management information system

    在對成都水井坊營銷有限公司需求分析的基礎上，本文建立了一個實用的、基於水井坊管理信息系統之中的現代庫存管理決策模型。
  4. Establishing of channel network is the important substance of the differentiation marketing strategy, the target, principle and measures are also put forward. finally, the related problem that put differentiation into practice turns the analysis, applying the model of purchase policy with the model of relation interact, puts forward to set up study marketing team as well as

    最後對實施差異化戰略的相關問題進行分析，應用了組織購買決策模型和關系互動模型，提出了創建學習型營銷團隊和互感器廠產權制度變革的設想，分析了實施差異化戰略的同時重視低成本的原因，進而提出創造公司的持續競爭優勢。
  5. The fourth part is about the development and tactics on ec in pharmacy enterprises, it states the general rules and logical process on ec ; meanwhile, it also gave out the tactics on developing ec for pharmacy enterprises to do so. it includes, the choice tactics on ec mode, tactics on connecting with the internet, tactics on designing the web page, developing tactics on web sites of b2b commercial mode, choice tactics on methods to resolve ec, commercial tactics and internet advertisement on mid - small pharmacy enterprises, e - mail marketing, crm ( consumer relationship management ) and investigation in internet, etc. the fifth part is the conclusion

    闡述了我國醫藥企業開展電子商務活動的總原則和基本發展階段以及電子商務開展的一般邏輯步驟，同時給出了醫藥企業在電子商務開展過程中的策略，包括：電子商務的模式選擇策略，接入internet的策略，網頁設計策略， b2b醫藥商務模式的網站開發策略，電子商務解決方案的選擇策略，中小型醫藥企業的電子商務策略和網路廣告、 e - mail營銷、客戶關系管理及網路調查等醫藥企業網路營銷策略。
  6. This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model

    現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論，具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論，具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。
  7. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  8. Based on the theories the crm model includes five parts, customer interaction platform, customer intelligence platform, corporation business communication platform, data center and application modules. based on the system functions the crm model is divided into seven modules, foundation setting, marketing management system, sales management system, service management system, call center, long - distance e - commerce and decision support system

    論文提出的房地產業crm模型包括客戶互動平臺、客戶知識平臺、商務關聯平臺、數據中心和應用模塊五大部分，該模型又依據系統功能劃分為基礎設置、營銷管理、銷售管理、服務管理、呼叫中心管理、遠程電子商務和決策支持七個模塊。
  9. In this paper, marketing mix decision model has been constructed by the application of artificial neutral network technique. on the basis of finding of two new method integrating both artificial neutral network and petri net techniques, regulate - control models have also been built. besides deeply analyzing each model, a pragmatical analysis has been practiced by introducing the products that is priced at about 10 yuan in xi ' an cigarette market as an example, the methods of enhance the market share of products also be given

    本文建立了市場營銷組合的人工神經網路模型，在尋找到兩種人工神經網路與petri網技術整合新方法的基礎上，構建了企業市場營銷組合決策的調控模型，除了對各個模型進行深入的分析外，還以西安市煙草市場銷售價格在10元左右的產品為例進行了具體的研究和分析，提出了提高產品市場佔有率的方法，具有一定的現實意義；最後，論文描述了應用現代編程方法開發一個方便、實用的petri網圖形編輯和模擬工具的過程，為論文研究工作的順利提供了保證，也為今後petri網理論和應用的相關科研工作奠定了基礎。
  10. Combining the traditional methods of market demand forecasts, such as linear regression, gray system, generalized weighted proportional combination forecasting, the author also have analysed and forecasted the actual example in this paper, which clearly response the applied logic of using petri net model to resolve the question of market demand forecasts. the founded model of petri net in resolving market demand forecasts has the characteristic of pertinence and universality. the key issue of those important problems often occurred in marketing is the market mix decision and regulate - control analysis and the question of how to enhance the market share of products is the foundation to resolve this issue

    論文還結合線性回歸、灰色系統、廣義加權平均組合預測等傳統市場預測方法對實例進行了分析和預測，充分清楚地反映了應用petri網模型進行市場營銷需求預測的應用邏輯，所建模型對于解決市場需求預測問題具有較強的針對性和普遍性；市場營銷組合決策和調控分析是市場營銷眾多問題中的一個重點，如何有效提高產品的市場佔有率是該問題的出發點。
  11. In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized

    本文共分四大部分：第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法；第二章介紹了體驗式營銷的產生和發展，以及體驗式營銷的概念、作用和應用范圍；第三章在傳統營銷組合4ps的基礎上，將「產品」要素細化為「體驗」 、 「氛圍」和「員工」三部分，再結合「定價」 、 「渠道」和「促銷」三要素，圍繞主題公園綜合論述了體驗營銷組合模式，為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角；第四章選取典型案例進行研究，總結經驗，發現問題，並圍繞體驗式營銷組合模式為具體問題的解決提供對策，具有一定的借鑒意義和推廣價值。
  12. With the guidance of such theories and rules mentioned above, the one - to - one marketing model that is designed in this paper can be summarized as follows : the clienteles is its center, the one - to - one work team is its soul, and the logistics resources chain is its tools to serve clienteles. on the basis of satisfying the clienteles " decision variables ( 4cs ), the corporation makes its marketing decision by the two - way communication with the clienteles, pays attention to maintain and exploit the clienteles, and supplies clienteles the systematized and personalized logistics service

    以上述理論和原則為指導，本文構想的「一對一」營銷模型可概括為：以客戶為中心，以「一對一」團隊為靈魂，以物流資源鏈為服務手段，第三方物流企業通過與客戶的雙向溝通，在滿足客戶決策變量（ 4cs ）的基礎上制定營銷決策（ 4rs ） ，注重客戶的保有和開發，實現客戶的系列化、個性化的物流服務。
  13. The internet marketing model and its modeling approach determine the relationships between physical distribution, capital distribution, information flow and decision flow of an enterprise

    企業網上營銷模型及其建模方法確定了一個企業的物流、資金流、信息流和決策流的關系。
  14. Having studied the relative sale managing model in the marketing, this paper gives a new settlement for relative sale decision support system which is based on techniques of database based data warehouse, online analysis processing and data mining

    然後，在認真研究了市場營銷中連鎖銷售經營模式后，提出了基於數據庫技術的數據倉庫、聯機分析處理、數據挖掘三種技術相結合的連鎖銷售決策支持系統的新型解決方案，即dw + olap + dm dss的可行方案。
  15. This thesis mainly designs the function of pmdss, analyze the closed loop of decision process, institutes the model of decision, analyzing model base and forecasting methods base, discuss the process of using data warehouse and on - line analytical technology to research power marketing decision support system of hunan province

    本文結合湖南電力營銷信息系統項目開發的工程實踐，設計了決策支持系統功能，分析了決策的閉環過程，制定了決策模型、分析模型庫和預測方法庫，論述了基於數據倉庫技術的電力營銷決策支持系統開發過程，並在開發平臺上實現。
  16. Study of enterprise ' s marketing decision - making model of rapid respond

    企業快速響應市場營銷決策模型的研究
分享友人
分享到 Line

分享到臉書