營銷資源 的英文怎麼說

中文拼音 [yíngxiāozīyuán]
營銷資源 英文
marketing resources
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 資 : Ⅰ名詞1 （錢財; 費用） money; wealth; expenses 2 （資質） intelligence; endowment 3 （資格） quali...
  • 源 : 名詞1. （水流起頭的地方） source （of a river）; fountainhead 2. （來源） source; cause 3. （姓氏） a surname
  • 營銷 : marketing （ma）
  • 資源 : natural resources; resource
  1. The nanjing day tan oak domestic electric appliances limited company, is engaged in yu youyan machine, the fuel gas stove has, the fuel gaswater heater, the electric boiler, the electricity air bath, disinfects the cabinet, the electromagnetism stove and so on the smallelectrical appliances production and the sale operates privately thelimited liability company, the product proliferates area and so onmainland china and southeast asia has an experience rich technologyabundant outstanding team, has the specialty private enterprisemanagerial talent and control system day ke ren understood sets upthe brand, fully displays the team spirit, my si dingbi the takedivision of labor and cooperation, the superiority supplementary, resources sharing, the reciprocal benefit mutual benefit as aprinciple, provides extremely has the market competition strength bymight and main for the collaborator the product our objective is : development, innovation, prestige, highly effective, enterprising, strives for realism, development, quality

    南京天柯家用電器有限公司，從事于油煙機，燃氣灶具，燃氣熱水器，電熱水器，電氣鍋，消毒櫃，電磁爐等小家電生產及銷售的私營有限責任公司，產品遍布中國大陸及東南亞等地區.有著一支經驗豐富技術雄厚的優秀團隊，有專業的私營企業管理人才和管理制度.天柯人懂得樹立品牌，充分發揮團隊精神，我司定必以分工合作、優勢互補、資源共享、互惠互利為原則，竭力為合作者提供極有市場競爭力的產品.我們的宗旨是：開拓，創新，信譽，高效，進取，求實，發展，質量
  2. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  3. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  4. There are two keys to making the brand strategy of furong : actively integrating the resource of market and promoting the value of brand ; sticking to the spirit pursuit of the road of furong cigarettes and exploring the brand - new situation of enterprise

    芙蓉品牌戰略的形成有兩個關鍵，即積極整合營銷資源，提升品牌價值；堅持「芙蓉之道」的精神追求，開拓企業嶄新局面。
  5. This paper has defined the strategic measures such as the strategic mission and strategic objective and strategic step and organization innovation, technological innovation, marketing, capital operation and manpower resources management to yitong through analysis the currents situation such as the basic situation and main characteristics in the present stage, and through trade through trade backgrounds analysis such as the current situation of the auto spare part and the impact on auto spare part trade after china accession to thewto, and the goal market and swot analysis such as the characteristics and competition situations to auto stencil plate and air springs

    本文以湖南易通汽車配件科技發展有限公司為實例進行研究。通過對該公司基本情況和現階段的主要特徵等公司現狀分析；汽車零部件的現狀和中國加入wto對汽車零部件行業的影響等行業背景分析；汽車鋼板彈簧和空氣彈簧市場的特徵和競爭狀況等目標市場分析以及swot分析，確定了該公司的戰略使命、戰略目標、戰略步驟，以及實施組織創新、技術創新、市場營銷、資本運營和人力資源管理等戰略措施。
  6. The theory of marketing resource is discussed in detail, and the enterprise marketing resources budget is made into two parts, that are the fixed marketing resource and variable marketing resource for developing the new customers and maintaining old customers. the enterprise fixed marketing resources are made into three parts, which are the enterprise layer, the area layer and the customer layer. according to the customer marginal profit contribution ra te and the customer marginal value make the area layer or the customer layer marketing resource decompose into every customer step by step

    然後本文對營銷資源的基本理論進行了詳細的論述，並就發展新客戶和維護老客戶兩方面的問題將企業營銷資源的預算分為固定營銷資源和變動營銷資源兩部分，再針對固定營銷資源部分將企業的營銷資源分為企業層、區域層和客戶層三個方面，並依據客戶邊際利潤貢獻率和客戶邊際價值兩個指標將區域層或客戶層的營銷資源逐步分解到各個客戶上。
  7. In terms of promoting its resources, saskatchewan has no shortage of global marketing experience

    就推銷資源而言，薩斯喀徹溫省並不缺乏全球市場營銷的經驗。
  8. Based on client ' s need to provide entertainment marketing resources

    針對客戶商品，提供影視娛樂營銷資源。
  9. Four, know our opponents ' strategy and whether they could carry out it, how to carry out it

    競爭對手的營銷戰略的制定是否符合市場的實際發展，通過什麼樣的營銷組合策略和何種規模的營銷資源去支持其實現。
  10. With the result of the analysis, the enterprise ' s marketing resource is allocated effectively, that gives the enterprises a guide method

    同時結合客戶價值的分析結果，對企業營銷資源進行有效地配置，即給企業一種方法上的指導。
  11. Techniques such as pest analysis and the five factor model by michel porter are utilized here. internal analysis covers the hr, finance, production, r & d and marketing aspects of the company

    內部環境的分析主要是從公司人力資源、財務資源、生產技術研發資源、營銷資源等五個方面展開。
  12. In the course of operations, the company also has accumulated rich experience in business, marketing resources and partnership of resources, and gradually establish a standardized customer service and security system

    在開展業務的過程中，公司還積累了豐富的行業經驗、營銷資源和合作夥伴關系資源，並逐漸建立起規范的客戶服務和保障體系。
  13. R5 standardizes the identification of enterprise marketing resources, including products materials information. this is the foundation that an enterprise carries on effective management. it is rational, complete, practical, expanded for the identification of r5

    R5規范企業營銷資源的標識，其中包括產品資料信息，這是企業進行有效管理的基礎， r5的標識做到合理全實用可擴展。
  14. The emphasis and core of this paper including two parts, the first the evaluation method of customer value is set up, and the second the enterprise marketing resource is allocated effectively on the base of analyzing the customer value

    本文的重點和核心分為兩部分，第一是建立客戶價值的評價方法，第二是在分析客戶價值的基礎上進行企業營銷資源的有效配置，使資源配置最優化。
  15. To support the distributed business and management based on internet technology in an all - round way, optimize the business procedure, improve working efficiency, implement the thought of managing, combine marketing resources, help enterprises to acquire the market competition advantage

    全面支持基於internet技術的分散式業務和管理，優化業務流程，提高工作效率，落實管理思想，整合營銷資源，幫助企業取得市場競爭優勢。
  16. Next having analysed the marketing environment of enterprise, steering knuckle market is turned to in subdivided, and has analysed every subdivided market, and has analysed steering knuckle industrial structure, and has analysed major competitor, and has pointed out chance and threat that the enterprise is faced with. then, have analysed enterprise marketing resources and ability, and have pointed out the superiority and inferior strength of enterprise, so the objective market of enterprise has been defined. finally, thesis has been designed shandong guangyue steering knuckle factory marketing strategy, and the corresponding marketing combination tactics have been laid down, and then having accomplished the marketing strategy planning of enterprise

    論文首先分析了山東光岳轉向節總廠營銷績效現狀，並在此基礎上指出了其現行營銷戰略在目標市場選擇、競爭對手分析及定位等方面存在的問題；其次，通過山東光岳轉向節總廠營銷環境分析、轉向節市場細分及各細分市場分析、轉向節產業結構分析、主要競爭對手分析及企業營銷資源與能力分析明確了企業面臨的機會和威脅、企業的優勢和劣勢，並在此基礎上確定了企業的目標市場；最後，圍繞定位這一企業營銷戰略的核心思想為山東光岳轉向節總廠設計了營銷戰略及相應的營銷組合策略，進而完成了企業的營銷戰略規劃。
  17. Except for the reasons inside the middle and small enterprises themselves of small scale, the low capacity of taking the risks and the imperfect management system as well as the nonpublic information, the discrimination policy for them from the commercial banks in china has made financing difficulty much more clear

    針對這個問題，本文認為:從拓展銀行利潤來源渠道，提升競爭力的角度出發，中國建設銀行發展中小企業融資業務，是關繫到建設銀行能否成為具有國際商業銀行水準的關鍵性戰略問題。因此，中國建設銀行必須通過銀行再造，整合營銷資源，以客戶為導向，提高金融營銷能力。
  18. On this basis, combining network characteristic and internet marketing " s example this thesis discusses operational strategy of network marketing detailedly in respect of designing and publicizing of website, internet advertisement and database marketing etc. meanwhile, in order to explain how to utilize the latest marketing resources - internet, this thesis studies how to attract more consumers to access enterprise " s web marketing site in application of e - mail, designing and using of faq, application of navigation system and searching engine, using of bbs and usenet in internet marketing, thus meets customer " s demand preferably, builds up corporate image impressingly and actualize marketing in the internet

    在此基礎上，結合網路的特徵和企業網上營銷的實例，從營銷站點的設計、宣傳，網路廣告以及數據庫營銷等方面詳細地論述了網路營銷運作策略。同時，為了說明如何有效地利用internet這一最新的營銷資源，本文從e - mail在網路營銷中的運用、 faq的設計與使用、導航器和搜索引擎在網路營銷中的運用、藉助bbs和usenet開展網路營銷這四個方面研究了如何吸引更多的用戶訪問企業的web營銷站點，從而更好地滿足顧客的需求，樹立深入人心的企業形象，實現企業在internet上市場營銷。
  19. While useful exploration has been done, in order to win the competition in marketing, newly - established ventures should pay more attention to the identification of marketing opportunities, the setting up of marketing departments, the building of cis and brand recognition, optimization of the marketing resources, and market entry strategies

    但要具備更強的營銷應對能力，未來的新建風險企業應該更多關注識別機會、設立營銷部門、建立企業識別和品牌認知、最大化營銷資源效果、確定市場進入戰略五個方面。
  20. It is a wonder some enterprises can be “ marketing stars ” for so many years but others are “ falling stars of market ”. in the nowadays - competitive market, it is a vital task of every enterprise to construct a developing framework of marketing that fits both the characteristics of market and the resource situation of enterprises. 1

    論文的核心觀點是: 1 .企業營銷質量是企業在競爭的營銷環境中，為了謀取持續營銷優勢，利用、創新、配置各種營銷資源，在滿足顧客「適用性」要求、實現顧客滿意過程中的質量。
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