營銷關系 的英文怎麼說

中文拼音 [yíngxiāoguānxì]
營銷關系 英文
marketing relationship
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 關 : Ⅰ動詞1 （使開著的物體合攏） close; shut 2 （圈起來） shut in; lock up 3 （倒閉; 歇業） close down...
  • 系 : 系動詞（打結; 扣） tie; fasten; do up; button up
  • 營銷 : marketing （ma）
  1. The author introduces the marketing place, business supporting systems, charging services, the customer arrearage management system in the case. the discussion is what strategies t - telecomm should take to improve its customer arrearage management

    案例部分還介紹了t電信營銷服務渠道、收費服務渠道、欠費管理體系和相關的管理信息系統情況，最後提出了本案例要討論的問題： t電信該採取什麼樣的策略來加強用戶欠費管理，降低壞帳損失。
  2. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  3. Crm in hospital ' s marketing strategy

    客戶關系管理在醫院服務營銷中的應用
  4. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  5. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  6. The relation communication, marketing and management are the popular conceptions in the international social scientific fields at present

    摘要關系傳播、關系營銷、關系管理是當前國際社會科學領域的熱門概念。
  7. The thesis imports the new industry section theory into the entrepreneurship study, that means the high - tech smes should take part in the internationalization corporation ' s network, melt in the production and sale system, which are competition and corporation in the world, on the other hand, the purpose of competition and corporation are for economic rent, profit and competition advantage, they are not conflict absolutely, they are just methods ( it represents structure and action )

    本論文將新產業區理論引入科技型中小企業的創業管理，其實際的意義是一方面科技型中小創業企業通過自己建立和參與國際化企業網路，而進入全球競爭與合作的生產營銷體系之中，另一方面是從合作和競爭的關系討論企業的組織和行為。提出合作和競爭的根本目的在於尋求經濟租金，為企業帶來收益或競爭優勢。合作和競爭並不必然是沖突的，它們都只是手段（表現為組織結構和行為） 。
  8. Since the normal media is not very effective on this condition, then synthetic diamond factory, as the semi finished product enterprise, have to take cyber - marketing and international trade by building their cyber - marketing system to fight a way in domestic market. at the same time, synthetic diamond firm can also regular their selling and purchase flow with the system to cut back on the cost and make their product competitive. this paper discusses the development of online - marketing both in the domestic marketing and in the international marketing, and probes into cyber - marketing theory, and puts forward a framework of integrating cyber - marketing and traditional marketing

    人造金剛石企業作為典型專用性中間產品的生產企業在其他廣告媒體不能起到有效促銷作用的情況下，進行網路營銷體系的建設並通過網路營銷體系開展網上營銷和對外貿易從而開拓國際市場並從國內的惡性價格戰中突圍就成了金剛石企業的最好選擇；另外，金剛石企業還可以通過網路營銷體系規范自身的銷售流程，從而加強客戶關系管理以降低業務員個人控制客戶資源給企業帶來的巨大經營風險；網路營銷體系還可以幫助金剛石企業進行網上采購，從而規范采購流程，降低生產成本，增強產品的競爭力。
  9. In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing

    本論文首先分析了新經濟的內涵、特徵，以及新經濟對傳統營銷的沖擊，並結合營銷創新的概念，總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後，分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面，提出中國企業的創新對策。最後，針對新經濟條件下其它的營銷理論創新與實踐創新，如服務營銷、知識營銷、整合營銷、關系營銷等，分別提出中國企業的發展對策。
  10. The paper can be divided into four chapters : the first chapter introduced the background for app to carry on green marketing. in the first part, it expounded the theoretical basis for green marketing, including the emergence of green marketing concept, the details, characteristics and necessity for enterprises to develop green marketing ; in the second part, it presented the development background of app and its contribution in introducing green papermaking into china ; in the third part, it elaborated the strategic significance of green marketing for app, i. e. not only meeting the demand of enterprises ’ long - term development but also the demand of social development ; in the fourth part, it discussed the choice of app to invest in market and analyzed china ’ s market structure, raw material structure, development bottleneck and market opportunity of top - level paper

    再次，根據金光紙業的實際情況及綠色營銷的相關理論指導，對金光紙業開展綠色營銷提出了相關建議，包括:綠色產品研發、清潔生產、綠色產品推廣、綠色品牌的實施計劃等一套完整的綠色紙業計劃;通過產品線全面策略、專業化策略、延伸策略等進行綠色紙業產品組合策略實施並按照管理學上的「 5r 」操作原則實行全面管理和渠道管理;通過對各綠色營銷子系統的協調控制，以期達到綠色營銷整體績效最優;最後對金光紙業各品牌進行全面整合，使品牌資源累計共享，提高在市場上的競爭力。
  11. Scientific marketing mode, as the core and soul of the whole system, is the key to make the system work efficiently

    營銷模式是整個銷售體系的核心與靈魂，構建科學的營銷模式是支撐營銷體系高效運作的關鍵所在。
  12. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  13. It is well known that along with the development of the social economy and the improvement of the living standard of the people, insurance, as one kind of intangible product, is quickly accepted by the people, and is brought into the range of mass consumables. meanwhile, for the insurance company facing internal and outside environment changes, the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging. this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations, with emphasis on the concept of marketing channel, channel conflict and the principle and method for handling the conflict ; the third

    本文共有四個部分:第一部分介紹a公司車險營銷渠道模式及存在的問題;第二部分概述營銷渠道關系管理的相關理論，對理論的概述主要從營銷渠道概念、渠道沖突、處理渠道沖突的原則和方法等部分進行;第三部分介紹了a公司車險營銷渠道產生的背景，並運用第二章的相關渠道理論對公司現有車險營銷渠道存在的問題進行詳細分析;第四部分是公司的車險營銷渠道策略探討，首先對a公司作了swot分析，明確公司的優勢與劣勢，面對的機會和威脅，然後對a公司在未來時間里車險營銷渠道發展和營銷渠道管理方法提出建議，即:充分利用股東優勢，在加強對傳統代理渠道的管理和控制的同時，構建一個以4s店為主的控製程度相對高的多渠道結構的營銷體系。
  14. At last, it compared the database marketing with the traditional marketing. the second chapter : it systemically shows the theory foundation of database marketing : direct marketing, relationship marketing, total quality management, mis, integrated marketing

    第二章系統說明了數據庫營銷的理論基礎，即其與傳統營銷理論：如直復營銷、關系營銷、全面質量管理、管理信息系統、整合營銷的關系。
  15. Firstly, the author briefly introduced the defination of marketing and the marketing modes described by international top 10 famous masters including 10p ' s marketing, organizational marketing, intelligent marketing, humanized marketing, rational marketing, brand marketing, practical marketing, relationship marketing, online marketing, and integrated marketing

    首先簡略介紹了什麼是營銷，以及10位世界著名營銷大師的營銷方式，包括： 10p營銷法，組織營銷學，智慧營銷，人性化營銷，理性營銷，品牌營銷，實踐營銷，關系營銷，網路營銷，整合營銷。
  16. So, facing the chaos of the automobile industry and international automobile industry ' s challenge after entering into wto, it ' s a urgent resolved problem that we should set up a automobile marketing system which is suitable to the market law and carry out the new marketing strategy. for resolving the problem of china automobile industry, the thesis uses the research methods of the mingle of quantifying and determining the nature and contrast analysis. the thesis presents the research purpose, significance, relational basic theory and so on ; studys the character of market and consumer in china ; explains good experience in developed countries and current situation of china automobile marketing system ; builds up a set of new sales and marketing system innovationally through combining with the current situation in china automobile industry

    本文就是從中國汽車工業面臨的這一現實問題出發，通過運用定量分析與定性分析相結合（如在研究中國汽車市場和中國汽車市場消費者行為時）和對比分析（如在構建中國汽車工業營銷體系時，就是採用對比國外的先進經驗並結合本國國情來進行研究的）的研究方法，首先介紹了研究的目的、意義及相關的一些基本理論等，接著分析了中國汽車市場的特點和中國汽車市場消費者行為的特點，然後介紹了發達國家跨國汽車巨頭在構建其營銷體系方面的有益經驗並描述了我國汽車工業營銷體系的現狀，最後通過借鑒國外在建立汽車工業營銷體系方面的有益經驗並結合我國汽車工業的實際情況，創新性的提出了我國汽車工業營銷體系的營銷體制和營銷模式，提出了一套符合我國汽車工業現狀的、可操作性強的、有中國特色的汽車工業戰略營銷體系。
  17. A systematic analysis of the relationship between advertising and marketing

    廣告與市場營銷關系的系統分析
  18. An ideological and behavioral analysis of marketing activities in logistics operation

    對企業物流與市場營銷關系的分析與探討
  19. Ability in many respects far away from their rival, such as the estimate ability for change, the reaction speed of the market opportunity and the contingency speed of the competition attack etc. customer relationship management, crm, is a management system reflects a new marketing relation - the relation marketing, a new management mechanism to improve relationship between business enterprises and customers, also a set of new management software and technique. along with the propulsion of the globalization and fly technically to develop soon, competion turns to be worse further, it is also imposible for business enterprise to acquire competitive advantage continuously from

    研究表明，具有crm或客戶信息能力的企業在競爭中會處處占據上風，他們在許多方面的能力遠遠超過了競爭對手，諸如對布場變化的預測能力、對市場機遇的反應速度、對競爭性攻擊的應變速度等都會更勝一籌。客戶關系管理是反映新型營銷關系? ?關系營銷的管理系統，是一種旨在改善與優化企業與客戶之間關系的新型管理機制，也是一套新的管理軟體和技術。
  20. On the basis of the above, while guided by marketing theories, i researched and investigated from the perspectives of : position of the market, establishment of the service marketing system, and the build of the channels etc., as to conduct a deep going study and e xploration of the way of marketing practice of bxh company, consequently, desi gned the marketing program of bxh according to the services and relationship m arketing as the base of competitive advantages of the enterprises

    本文通過分析國際零售業的發展特點、趨勢，借鑒其先進經驗、營銷模式，結合中國經濟發展水平及零售業發展的宏觀、微觀環境，以市場營銷理論為指導，從市場定位、品牌建立、服務營銷體系的建立以及營銷渠道建設等方面，對bxh公司的營銷實踐進行深入的研究及探索。並以服務營銷、關系營銷作為企業建立競爭優勢的基礎，來進行bxh公司的營銷規劃設計。
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