目標消費者 的英文怎麼說

中文拼音 [mùbiāoxiāobìzhě]
目標消費者 英文
target audience
  • 目 : Ⅰ名詞1 （眼睛） eye 2 （大項中再分的小項） item 3 [生物學] （把同一綱的生物按彼此相似的特徵分為幾...
  • 標 : Ⅰ名詞1 [書面語] （樹梢） treetop; the tip of a tree2 （枝節或表面） symptom; outside appearance; ...
  • 消 : 動詞1 （消失） disappear; vanish 2 （使消失; 消除） eliminate; dispel; remove 3 （度過; 消遣） pa...
  • 費 : Ⅰ名詞1 （費用） fee; expense; expenditure; dues; charge 2 （姓氏） a surname Ⅱ動詞（花費; 耗費） ...
  • 者 : Ⅰ助詞1 （用在形容詞或動詞後面 或帶有形容詞或動詞的詞組後面 表示有此屬性或做此動作的人或事物） 2 ...
  • 目標 : 1. （對象） target; objective 2. （目的） goal; aim; destination
  • 消費者 : [生態學] consumer消費者市場 consumer market
  • 消費 : consume; consumption消費城市 consumer city; 消費貸款 consumer loans; consumption credit; 消費方式...
  1. Roll out at succeeding in june 2003 " the elite that fight bacterium " brand, the broad spending market that the product strengthens increasingly in the light of healthy consciousness and want to cast off a foot the consumer development with smelly, disturbing n / med beriberi, via trying on an experiment strictly for long, the proof can be restrained effectively and kill bacterium, fungus to wait microbial, defy bacterium, deodorant result apparent, reliable, become the throughout the country first product that holds through fighting bacterium to indicate, it is industry of domestic leather shoes the first ( also be home current and exclusive ) the leather shoes company that holds through fighting bacterium mark product

    於2003年6月成功推出「抗菌精英」品牌，產品針對健康意識日益增強的廣大消費市場和想擺脫腳臭、腳氣煩擾的消費者開發，經長時間嚴格試穿實驗，證明能有效抑制和殺死細菌、真菌等微生物，抗菌、防臭效果明顯、可靠，成為全國首批通過抗菌標志認定的產品，是國內皮鞋行業第一家（也是國內目前唯一）通過抗菌標志產品認定的皮鞋企業。
  2. But market positioning of chinese mt market is considerable mistiness, many chinese mt enterprises do not have market segmentation and market positioning when designing product. market positioning of chinese mt market should follow difference principle, individuation principle and dynamic adjustment principle. chinese mt enterprises can adopt following countermeasures in market positioning : design the product of vacant and possess demand in market and translate potential market demand into enterprise / s market of vendition, according to

    在市場定位中我國手機企業可以採取下列對策：開發市場存在需求的空白產品，把潛在的市場需求轉化為企業的銷售市場；按照各細分市場的時尚和個性化開發設計產品，滿足不同消費者的不同需求；根據目標消費者的不同需求進行產品設計；設計的每種手機應該有獨特的賣點和概念。
  3. To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "

    本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。
  4. ( 4 ) identify the railway passengers " current needs accurately and precisely through the research on consumer behavior which helps to forecast their potential needs, understand those target consumers better, and position, segment the market in a scientific way. provide the consulting service in the view of consumer psychology for east china railway enterprise ' s marketing strategy and tactics

    通過消費者特徵的研究，更精細和準確地識別消費者的現實需求，預測消費者的潛在需求，更好地識別目標消費者，科學地進行目標市場定位和細分市場，為市場營銷策略的制定提供消費心理學的咨詢與指導。
  5. Starting with the analysis of the potential consumers, part iii dwells on the psychology and action of consumers, to determine how to fulfill the consumers " requirements

    第三部分從分析目標消費者的真實需求入手，對消費心理與消費行為進行分析，以此確定應如何滿足消費者的需要。
  6. How to make a large number of clients become more familiar with phs by market sales and plan in order to increase consumption is the key to win the game in the fierce market competition for phs. phs has kept making much great progress in network performance, brand image and exploitation of terminal products. at present phs is not only an environment - friendly communication tool with low price but also is equipped with a data service with a high speed and large capacity, which has found favor in top clients ’ eyes

    在小靈通這一產品的運營中，延長小靈通的生命周期，進一步增加用戶數量和業務收入，提升小靈通在消費者心目中的品牌地位、提高小靈通產品的服務水平、完善小靈通的增值服務內容並根據目標消費群體的不同特徵做好該產品的市場細分，使這個在夾縫中生存的通信產品得到迅速發展，從而拉動總體收入的增長，已成為松原市網通需緊迫解決的問題。
  7. By expounding the characteristic of brand equity, this thesis puts forward the importance of building famous brands to enhance the competitive advantage of domestic gift enterprises. then, the brand strategies of gift enterprises are thoroughly discussed, which include, to increase brand awareness through brand communication campaigns ; to strengthen brand perception quality by keeping high quality during the whole stages of marketing ; to build brand loyalty and increase brand equity by enhancing the faith of existing consumers and attracting more latent consumers ; to create psychological advantage of brands through connecting the brand characteristic with interests of consumers. as for the application of the above strategies, distinct brand positioning and the integrated marketing mix based upon it are crucial

    本文從品牌價值的特性來闡述打造強勢品牌對發展我國中高檔禮品的意義，要提升國內中高檔禮品品牌價值，一要提升品牌知名度，對目標消費者開展凸現品牌的活動，讓品牌銘刻在消費者心中，提高產品市場佔有率；二是要強化品牌知覺質量，以持之以恆的優良品質提升品牌形象，提高品牌生命，保持持續的競爭優勢和市場地位；三是要建立品牌忠誠，不斷提高老顧客的忠誠程度，並不斷吸引新顧客，擴大忠誠顧客群體，使品牌資產增值；四是利用品牌聯想，讓品牌的個性與消費者利益密切相關，品牌蘊涵的態度能引起消費者的共鳴，使品牌變得富有生氣，魅力四射，創造品牌的心理優勢。
  8. With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning

    如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。
  9. Along with the wide arrival of the relation marketing and the experience economy, only from the enterprise ’ s angle to consider the cognition of the consumer and the static fixed - position of target - consumer, it already can not keep up with the rhythm of ages, the brand interaction dissemination from the consumer ’ s angle has become the most important tool to establish relations between brand and consumer. this is not only the need of enterprise participates in the international market competition with brand strategy, and is also inevitable to operate with marketing

    隨著體驗經濟的到來和關系營銷的盛行，僅從企業的角度來思考消費者的認知以及靜態的目標消費者定位已經有些跟不上時代的節奏，基於消費者視角的品牌互動傳播已成為建立品牌與消費者關系的最重要工具之一，這不僅是企業參與國際市場競爭的宏觀品牌戰略之需要，更是與企業生死攸關的市場營銷操作的必然，因此，基於消費者視角進行品牌的互動傳播研究自然意義深遠。
  10. Meanwhile, dell ? s competitors are honing their own consumer marketing : hewlett - packard ( hpq ) in recent weeks launched its most aggressive advertising campaign, largely targeting consumers ( see bw online, 05 / 04 / 06, " hp ? s wow factor " )

    與此同時，戴爾的對手也在深入細致地對其自身消費市場進行開發：惠普公司（ hpq ）近幾周來發動了其最富攻擊性的廣告戰，主要針對目標消費者（見2006年5月4日《商業周刊》在線的文章， 「惠普的成功因素」 ） 。
  11. ( 3 ) with the help of research on the annual flow of passengers of shanghai railway bureau, this research designs and compiles the passenger characteristics questionnaire and passenger satisfaction scale to achieve objectives as follow : identify the passengers " basic characteristics, find out their traveling purpose, their choices of transportation alternatives and the degree of their satisfaction, and understand their needs as well

    結合上海鐵路局年度客流調查工作，設計了有關華東鐵路旅客特徵的《旅客情況調查問卷》和《旅客意見征詢問卷》 ，識別目標消費者的基本特徵，研究鐵路消費者（旅客）的消費心理與行為特徵、目標消費者的旅行目的、交通方式選擇和滿意度，理解他們的需求。
  12. This paper, with the research on the advertisement strategy, targeted consumers, media, advertisement publication, advertisement idea, evaluation of the benefit, and case study, will focus on the ways to improve the benefit and brand popularity of drug advertisement, and to stimulate the sale of the products

    本文從企業產品廣告戰略、目標消費者、媒體、刊播、廣告創意、廣告效益評估以及案例分析等方面入手研究提高藥品廣告效益的途徑，幫助企業提高品牌知名度，促進產品的銷售。
  13. The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy, that is to say, the guide of this imc activity was the taget consumers of jiahe moon cake, and the imc deployed a series of activities to appeal to the customers " mentality. 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information, to maintain the consistency of the facts in communication

    本次策劃體現了整合營銷傳播理論的兩個基本特性: 1 、戰略的導向性，即以佳禾月餅的目標消費者為導向，圍繞消費者的心理展開一系列的傳播活動: 2 、戰術的連續性，即通過七種不同營銷傳播工具在不同媒體傳播的信息彼此關聯呼應，強調在整合營銷傳播過程中所有傳播要素保持一貫性。
  14. It thinks, metaphors, which are made in distinctive way in advertisement can emphasize some special characters of commodities to the target consumers and attract them to purchase

    論文認為，廣告隱喻通過獨特的組合方式，針對市場區隔后的目標消費者群專門訴求商品的某一部分價值，給人新奇感，吸引目標消費群購買商品。
  15. What do we want our target consumers to think and / or feel about our brand

    我們想目標消費者對我們的品牌有怎樣的認為，有怎樣的感覺？
  16. What insight do we have about our target consumers that will help us motivate them

    我們對目標消費者有什麼認識是可以幫助我們刺激誘導他們？
  17. Even if you have a product or service that a twelve - year - old wouldn ' t be interested in, it ' s usually possible to write in terms they would understand

    即使你的目標消費者不是12歲的孩子，也要盡可能讓他們理解這些描述語言，他們能理解，你的客戶也就能理解。
  18. Perceived risk ' s study has important significance in theory and practice. marketer ' s main aim is adding consumer ' s purchase intent. in the domain of consumer behavior study, there are two different viewpoints appeard

    企業營銷者的主要目的是增加目標消費者對其產品的購買，而購買行為的發生與購買意願（ purchaseintent ）直接相關，購買意願是衡量消費者是否會產生進一步購買行為的指標（ bruce ， 2001 ） 。
  19. In order to achieve the strategic fit, a retail chain should have a good understanding of its supply chain and its target customers and effectively deploy the four major drivers of its supply chain - - inventory, transportation, facilities and information - - which determine the performance of any supply chain

    為此，零售連鎖企業需要對企業供應鏈特性以及目標消費者有一個透徹了解，確認零售連鎖企業供應鏈能有效地服務于目標消費者群體。而這一目標的最終實現還需要零售連鎖企業有效配置供應鏈四大驅動因素:庫存、設施、運輸和信息。
  20. Moreover more attention should be paid to the instruction of target consumer groups, the maintaining of consumer rights and interests of specific bands, and the transformation of braid culture involving consumers

    更重要的是，創建自主知名品牌的企業必須引導目標消費族群認同、保有品牌特定的消費權益，並轉化為消費者參與其間的品牌文化。
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