目的地營銷 的英文怎麼說

中文拼音 [mùdedeyíngxiāo]
目的地營銷 英文
destination marketing
  • 目 : Ⅰ名詞1 （眼睛） eye 2 （大項中再分的小項） item 3 [生物學] （把同一綱的生物按彼此相似的特徵分為幾...
  • 的 : 4次方是 The fourth power of 2 is direction
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 目的地 : destination目的地代碼 destination code
  • 目的 : purpose; aim; goal; objective; end
  • 營銷 : marketing （ma）
  1. Under this condition, the urgent problem that shixian taibai wine corporation, which has great capital - and - brand strength have to resolve is how to conquer the cannikin - effect when marketing in northeast district

    詩仙太白集團如何克服在市場營銷方面的「東北地區短板效應」 ，成為該企業目前最迫切的問題。
  2. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  3. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  4. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  5. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  6. Including house, apartments, office buildings, villas and commercial real estate projects consider as a whole professional planning and marketing as well as business planning and investment, operation and management, commercial brand positioning, image and marketing and so on

    其中包括住宅、公寓、寫字樓、別墅及商業地產項目的全程專業策劃與銷售；商業項目規劃與招商、運營操作與管理；商業品牌定位、形象與營銷等多個方面。
  7. Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems

    本文在大量調查和理論研究的基礎上，分析了長沙市房地產業的現狀和問題，提出了長沙住宅市場需求量預測模型，並對2002年長沙住宅市場需求量進行預測，對長沙房地產業發展進行縱向和橫向比較，論述了外國企業進入中國房地產市場指日可待，論述了我國目前土地出讓制度不透明，政策管理手段繁雜、效率不高，規劃部門與房地產業的滯后與沖突，中介服務機構缺乏法律，物業管理公司無法可依，監控體系不健全等外部環境問題；論述了我國目前房地產企業規模偏小，管理體制乏力，技術力量薄弱，融資渠道狹窄，產品質量不高，產品規格不齊，價格偏高，以及營銷手段落後等內部環境等問題。
  8. In this paper, the author makes fully use of the rich theories of enterprise ’ s strategy planning and marketing strategy designing to thoroughly, deeply and systematically analyze market conditions of mingzuo chair industry company using swot matrix, position diagram, value chain theory, strategetic league theory, virtual enterprise theory and core competitiveness theory, etc. and put forward step - by - step developing goals as well as define enterprise ’ s orientation

    本文在寫作中，充分運用了企業戰略規劃及營銷戰略設計的豐富理論成果，藉助swot矩陣法、定位圖法、價值鏈理論、戰略聯盟理論、虛擬企業理論、核心競爭力理論等，系統、完整、深入地剖析了名座椅業所處的市場環境，切實可行地提出了分步驟的發展目標，明晰了企業定位。
  9. On the basis of the background of the present situation in the development of real estate industry in china, this paper, in view of existing situation of marketing planning and combining with the problem of marketing planning in my job, expounds content and working procedure which should focus on during the process of marketing planning, analyzes the present situation of domestic real estate market, and constructs a frame of marketing planning by way of real estate market survey, products planning, sales planning analysis, information feedback research

    這在一定程度上加劇了大量商品房空置，造成社會資源的極大浪費。為此，筆者立足於當前中國房地產發展的大環境，針對房地產營銷策劃的現狀，結合所在公司項目營銷策劃課題，對房地產營銷策劃過程中的重點內容和操作流程進行了闡述，分析了當前國內房地產市場的現狀，並通過市場調研、產品策劃、銷售策劃、信息反饋的研究構建了房地產營銷策劃的框架。
  10. This thesis made target at the image destion of tourist destination, based on the theory of tourism management, marketing, tourism geography, tourism psychology and tourism planning. the writer summarized researching fruit on the design of the image of tourism destination inside and outside the country, and explores the definition as well as components of tourism image. the writer analysis form processes from tourists and planners, and put forward a point of view, that is design of image of tourism destination should be approved by market

    本文以旅遊目的地的形象設計作為研究對象，以旅遊管理學、市場營銷學、旅遊地理學、旅遊心理學以及旅遊規劃理論作為研究基礎。本文首先總結了國內外有關旅遊目的地形象設計的研究成果，探討了旅遊形象的概念、定義，並從旅遊者、旅遊規劃者兩個不同的角度分析了旅遊目的地形象的形成過程，指出旅遊目的地的形象設計必須得到客源市場的認可。
  11. By analyzing the tactics of destination image marketing and service promotion in turpan, this paper discusses the significance and profound and lasting influence of the destination marketing on the tourism destination

    本文結合吐魯番地區的旅遊目的地形象營銷策略和旅遊目的地產品服務促銷策略，探討了旅遊目的地營銷對目的地的重要意義和深遠影響。
  12. For all destinations shipped to on a ddu ( delivery duty unpaid ) basis, the website will not calculate local sales taxes and customs duties and the recipient will be liable for any local sales taxes or import duties that may be charged on the purchase on arrival

    全部運到了目的地ddu術語（交貨值薪） ，該網站將不計算在本地銷售稅和關稅，以及可被接受的任何地方營業稅，徵收進口稅或在選購落地
  13. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  14. The tourism destination marketing is a new concept on the tourism marketing and a brand - new way carried out at regional level

    摘要旅遊目的地營銷是旅遊營銷的一種新的營銷思路，是在地區層次上進行的嶄新的旅遊營銷方式。
  15. This paper tries to make a study on marketing strategic of real estate. firstly, this paper makes a detailed analysis on its current situation, segmentation and the selection of target market. by raising the simple and obvious x - y axis segmentation method, the real estate market is segmented into three categories, ramely, mature, potential and under cultivated markets. meanwhile, according to the investigation of tendency of several urban the real estate markets, developing theoretical mode of chongqing the real estate market is generally simulated. furthermore, all of the regional markets in our city are divided of regions : not - focused - on region, focused - on region and the region suitable for setting up the image of enterprises brand

    本文試圖運用市場營銷理論對一個具體的房地產開發項目市場營銷戰略的研究，達到「用理論指導實踐，在實踐中豐富和發展理論，為房地產市場營銷管理提供一套科學的、操作性強和行之有效的方法」的目的。本文結合房地產商品和房地產市場的特殊性，在重慶市房地產市場發展現狀和發展趨勢的背景下，用市場營銷管理的理論和方法，對重慶市龍景苑房地產開發項目的市場營銷戰略進行了研究。
  16. Third, tourism product is tedious and aging. finally, hand in hand development tactic has been put forward. which includes erecting allover tourism idea, building up xi ' an tourism field, applying united sales promotion of destination and governmental leading

    最後，以此為依據，結合當前旅遊發展新形勢，提出了「攜手發展戰略」來促進旅遊大發展，即樹立「大旅遊觀」 ，在政府引導和協調下，構建西安大旅遊圈，實施目的地整合營銷，實現西安及其毗鄰地區旅遊業的健康發展。
  17. Application of struts framework in development of china destination marketing system

    框架在中國旅遊目的地營銷系統中的應用
  18. Wto. marketing tourism destinations online : strategies for the information age [ m ]. spain : world tourism organization business council, 1999

    基於研究需要，本文僅探討政府官方旅遊網站在目的地營銷方面的功能
  19. At present, in the practice of internal travel marketing, according to the differences of subjects who participate in travel marketing, it can roughly be divided into two kinds of destination marketing led by government and travel enterprise marketing led by market. travel marketing limited too much by government is questioned more and more seriously by every aspect. travel enterprise marketing led by market should be the main developmental direction for internal travel marketing

    目前，在國內旅遊市場營銷實踐中，按照參與旅遊營銷主體的不同，大致可以分為政府主導下的目的地營銷和市場主導下的旅遊企業營銷兩種類型；政府過多地參與旅遊營銷正在越來越多地受到各方面的質疑，市場主導下的旅遊企業營銷應該是國內旅遊市場營銷發展的主要方向。
  20. The planning must summarize the above three parts to judge swot ( strength, weakness, opportunity and threat ) of county tourism. in nuclear layer, strategy planning consists of strategic target and disposal to advantage the management of county tourism ; brand scheme includes image - building of destination, integrated planning of tourist product and marketing planning of destination, and the three parts associate close. the motive of dividing so is to emphasize a starting point from hastening tourist experience, and to strengthen practicability of brand scheme, so that stmdb comes true indeed. the paper accounts for the above contents at length

    基礎層面分析不僅包括對市場和資源的調查與分析，還應對其他環境條件進行調查分析，並最終進行swot綜合判斷；在核心層面，將戰略規劃分為戰略目標和戰略部署兩部分，以便於區縣旅遊業的宏觀管理；而旅遊目的地形象策劃、旅遊產品綜合規劃、旅遊目的地營銷規劃三部分內在關聯，構成了品牌策劃子系統的主要內容，這樣劃分的目的，是強調應以遊客游旅體驗水平的提高作為根本出發點，增強品牌策劃的系統操作性，真正實現品牌化經營旅遊目的地的目標。
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