銷售現場廣告 的英文怎麼說
中文拼音 [xiāoshòuxiànchǎngguǎnggào]
銷售現場廣告
英文
point-of-purchase advertising- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 售 : 動詞1. (賣) sell 2. [書面語] (施展) make (one's plan, trick, etc. ) work; carry out (intrigues)
- 現 : Ⅰ名詞1 (現在; 此刻) present; now; current; existing 2 (現款) cash; ready money Ⅱ副詞(臨時; ...
- 場 : 場Ⅰ名詞1 (平坦的空地 多用來翻曬糧食 碾軋穀物) a level open space; threshing ground 2 [方言] (...
- 告 : 告動詞(由上至下告知) officially announce
- 銷售 : sell; market; marketing銷售部門 sales departments; marketing agencies; 銷售產品 sell goods; marke...
- 現場 : 1. (出事地點) scene 2. (工作地點) site; spot; on-site; work field
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The creation group of uci possesses the flexible and changeable and rich and colorful technique of expression in the constant actual combat exercises, make our advertising works have appeal and visual impact even more, thus turn into the market and make motive force, promote and sell directly
Uci的創作團隊在不斷的實戰鍛煉中,具備靈活多變而豐富多彩的表現方法,使得我們的廣告作品更具感染力和視覺沖擊力,從而轉化為市場打動力,直接地促進銷售。This part introduces the current situation and issues of tourism advertisement of our country, analyses the basic principles of tourism advertising marketing ; partly originally and ; in advertisement effect analysis and judging of focusing mass attention analyses contributions to the causing masses " attention of media. by the form of market questionnaire investigation draws to some laws of concerning media in jinan and popularizing schemes of media in japanese which is our main guest country ; at last determines and appraises the advertising result by the methods of selling achievement determining and gain - lose equalization point
本部分介紹了我國旅遊廣告的現狀和問題,分析了旅遊廣告營銷的基本原理;在廣告聚斂公眾注意力的效果分析與評判中分析了媒體對引發公眾注意力的貢獻,採用市場問卷調查的形式得出濟南公眾對媒體的關注規律和對主要客源國日本的媒體推廣方案;最後用銷售成果測定法和虧盈平衡點法對廣告效果進行測定和評價。Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查,結果表明:大部分俱樂部的門票版面設計不科學、不合理,缺乏統一的標準,門票和廣告多為聯體型,消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票,門票定價不盡合理,有些偏高,現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢,在購買門票時仍有37 . 29 %的消費者感到不方便,有3 . 32 %的消費者感到非常難,感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時,廣告已經成為大多數俱樂部普遍採用的促銷方式,利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研, 4ps策略還缺乏科學的理論指導。This article regards a state - owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price
本文以一個國有客車底盤廠為背景,引用現代企業管理思想。通過市場分析,確定目標市場,定位市場產品;通過對產品和銷售人員管理,實施廣告、促銷、服務等營銷策略,使企業的營銷過程符合市場要求。分享友人