顧客價值 的英文怎麼說

中文拼音 [gùkèjiàzhí]
顧客價值 英文
customer value
  • 顧 : Ⅰ動詞1 （轉過頭來看; 看） turn round and look at; look back; look at 2 （注意; 照管） take into a...
  • 價 : 名詞1. （價格） price 2. （價值） value 3. [化學] （化合價） valence
  • 顧客 : customer; shopper; client; patient
  1. Based on former research relating to customer value, this article first proposes three new concepts, i. e. customer expecting value ( cev ), designed value ( dv ), decisive customer value ( dcv ). then expounds different implication of several fundamental concepts and distinguishes correlation one another such as, customer expecting value ( cev ), customer perceived value ( cpv ), customer perceived cost ( cpc ) and decisive customer value ( dcv )

    在前人有關顧客價值研究的基礎上，本文補充提出顧客期望價值、設計價值和顧客決策價值三個新概念；進一步區別和闡釋顧客期望價值、設計價值和顧客感知價值等基本概念的涵義和相互關系，構建一個融合了cev 、 dv 、 cpv 、 cpc 、 p 、 c 、 ncv 、等多個變量的顧客價值動態分析模型；並概括其基本內涵和潛在意義。
  2. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  3. Now, lots of researchers have switched to customer value to find the reasons, but also, what ’ s the difference between customer value and customer perceived value, whether the customer perceived value has a direct influence on the customer repurchase intention is still inexplicit

    於是學者開始研究新的影響顧客重購意向或行為的因素，顧客價值得到了越來越多的關注，但顧客價值及顧客感知價值等概念的區別，顧客感知價值與顧客重購意向間關系等問題仍沒有得到很好的闡釋。
  4. To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand

    在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。
  5. In fact, the emergence of management theories that maintain customer satisfaction and customer loyalty was due to the intensive competition market environment and the basic element of the corporations " exist, in which the " the basic element " refers to the customer satisfaction. this paper starts from the customer perspective stressed by michael porter and robert woodruff introduces the customer value concept, generalizes and relines the customer value characteristics, and demonstrates that customer value is the most important source of competitive advantage

    本文從邁克爾?波特和woodruff等人所強調的顧客視角出發，在引入顧客價值概念和對其本質特徵進行概括和提煉的基礎上，論證了顧客價值是競爭優勢最重要的源泉，並以此為理論基礎，在借鑒已有的研究成果的基礎上提出了一些基於顧客價值理論提高飯店競爭力的策略。
  6. Jiweicun tenet is in pursuit of superexcellent quality. with unceasing improvement and innovation, jiweicun co. continually creates more value for clients and exceeds their expectation

    公司以追求卓越品質為宗旨，不斷改進和創新，以不斷創造顧客價值，超越顧客的期望。
  7. 2. switching cost, network externalities, additional function, branding image, safety & stabilization, require of computer configuration & bandwidth, these are six causal variables that need to be mainly considered in the influence factors of the imcl. they not only directly restrict customer lock - in, customer value and customer satisfaction, but also influence the imcl indirectly by the three direct influence factors

    2 、轉移成本、網路外部性、附加功能、品牌形象、安全穩定、配置網路是即時通訊產品顧客忠誠的六個主要原因變量，它們不僅直接制約顧客鎖定、顧客價值和顧客滿意，而且通過這三個直接影響因素間接的影響即時通訊產品的顧客忠誠。
  8. Strengthening the competition advantage of enterprises through improving consumer value

    提高顧客價值意識增強企業競爭優勢
  9. To the successful implementation of the marketing strategy of web ads, we must have a modern consumer - oriented marketing thinking, the full protection of the interests of consumers, and continually improve customer value

    要想成功實施網路廣告營銷戰略，必須樹立以消費者為中心的現代營銷思想，充分保護消費者權益，增加顧客滿意度，不斷提升顧客價值。
  10. Chapter six discusses how enterprises use value chain to implement customer value strategy, first introduces how to reconstruct the value chain of enterprise basing on customer value. then illustrates how to integrate enterprise ' s resource and competence to achieve cooperative effect through value chain in order to improving the difficulties of imitation and realizing competitive advantage. finally explains that enterprises still need to create customer value through value nets to gain competitive advantage with the arrival of cybereconomy

    第六章討論企業如何運用價值鏈來實施顧客價值戰略，首先介紹如何以顧客價值為導向重構企業的價值鏈，接著論述如何通過價值鏈整合企業資源和能力以產生協同效應，提高競爭對手模仿難度，實現競爭優勢，最後還闡述了隨著網路經濟的來臨，企業還需通過價值網創造顧客價值，實現競爭優勢。
  11. One is the fault in identifying model for cv, by which the cv identified is not the cv thought by customer

    一是既有顧客價值識別工具與顧客價值定義、內涵存在邏輯矛盾。
  12. It considers that eliminate the value gaps and divide the cv elements to manage is the base of cv management. this paper confirms the relative importance of the nine elements and divides the elements as " basic elements ", " competitive elements ", " supportive elements " and " additional elements "

    並在顧客價值評價實證研究結論基礎上，將顧客價值九個要素分成四類：基礎性價值要素、競爭性價值要素、支持性價值要素和附加性價值要素，提出顧客價值分類管理方法。
  13. The study of customer value of service industry

    服務企業的顧客價值研究
  14. The study indicates that cv and customer satisfactions customer loyalty, market share, profitability have strive relationships

    首先，論文運用文獻研究，在前人研究基礎上概括研究了顧客價值的概念及顧客價值感知要素的相關理論。
  15. But as development at full speed in car industry, every large car manufacturing company set up the enterprise group, and has set up corresponding or wholly - owned or controlling or participating shares company around the single car brand, because of scattering of the property right, make every large car manufacturing enterprise group company present the question of centralization or fraction of state power too in marketing function. therefore derive it to the problem of how to make a positioning of marketing function on two aspects of enterprise group companies and brand companies

    營銷管理從本質上說應該是基於顧客價值的「拉」式過程，而不完全是基於企業自身能力和資源的「推」式過程，本文則是基於顧客價值理論，試圖用一種全新的視角從顧客價值分析入手，逆向推導營銷職能在汽車製造企業集團公司和品牌公司兩個層面的定位，並以第一汽車企業集團公司作為實證應用的藍本，根據理論探討總結出的營銷職能定位內容，為企業兩個層面的營銷職能定位做出了基本設想。
  16. However supply chain management ( scm ) has the inner ethical request and characteristics : viewed from the interior, mutual trust can strengthen the members ’ cohesive force as a moral guarantee, and “ information sharing ” can realize the “ customer value ” more quickly, better, and more economical by causing the fund flow, the material flow, the information flow unimpeded. viewed from the exterior, more global supply chains carry out the ethical authentication system and attach great importance to reverse logistics. yielding to demands from the public, the member enterprises are undertaking the environment and society responsibility, which has already become the important constituent of the supply chain competitive power

    然而供應鏈管理模式又具有內在的倫理要求和鮮明的倫理特徵:對于供應鏈內部而言，相互信任是加強各成員企業凝聚力的倫理保證，信息共享能使資金流、物流、信息流暢通，更快、更好、更節省地實現顧客價值;從其外部來看，全球供應鏈實行倫理化的認證制度、注重逆向物流，是應對公眾要求，承擔起環境和社會責任的體現，供應鏈在公眾中的道德形象已經成為了供應鏈競爭力的重要組成部分。
  17. We can develop the marketing of the eagle company through increaser the quality and capability of products, reducer customers " cost price and make progress in cooperation with the better or the worse companies

    進一步提高產品質量和性能，降低顧客購買成本，並通過與上下游的合作提高顧客價值等舉措可以改進益高公司的市場營銷。
  18. The ability to deliver satisfactory customer value by firm and varieties of factors should be taken into consideration during the orientation of customer value by the firm, which is also on the control of the relationship of ncv and

    企業的顧客價值定位取決于企業提供超額價值的能力和各種客觀因素，還受到ncv和對立統一關系的制約。顧客價值戰略的概念深化、擴展和超越了傳統戰略理論的內涵。
  19. Analysis on value - based customer loyalty management for service enterprises

    基於顧客價值的服務企業顧客忠誠管理探析
  20. First, on behalf of company, the paper investigate the five factors which can influence the customer ' s lifetime value and the customer - product yielding capacity ; then, the paper analyzes the customer delivered value according to the indifference curves of microeconomics ; in the end, the paper poses the paper ' s core theory - customer value model and gives a thorough analysis of it and its sub - factors in accordance with the customer equity model presented by roland t. rust

    首先站在企業的角度分析了影響顧客終身價值的五類因素和顧客?產品盈利能力，接著借用微觀經濟學的無差異分析法分析了顧客讓渡價值，最後根據拉斯特的顧客資產模型提出了本文的核心理論? ?顧客價值模型，並進一步細化了顧客價值的亞推動要素。
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