advertising effects 中文意思是什麼
advertising effects
解釋
廣告效果- advertising : adj 廣告（業）的。 an advertising agency 廣告公司。 the advertising pages （報上的）廣告版。n 1 ...
- effects : （游戲）效果
-
By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research
接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。 -
In the study of the economical effects, this paper took into account the relationship between the mental effects and economical effects. at the same time, this paper considered the other effects that will affect the sale of the brand advertised. the characters of the advertising including the continuance and time - lag etc. will be taken into account in the model of calculating sale
在廣告銷售效果的研究中，本文把廣告的心理效果和廣告的銷售效果聯系起來，在計算廣告銷售效果時把影響銷售額的其他因素給與去除，同時，由於廣告銷售效果具有一些特性：例如銷售效果的時滯性、持續性等，本文在構建廣告銷售效果的數量模型中也給與了考慮。 -
It is also called the post - exposure effects of advertising. the effects are mental effects, economical effects and social effects
這樣的廣告效果主要表現在三個方面，即心理效果、銷售效果和社會效果。 -
The existing methods on measuring advertising effects do not reflect the real process how advertising affects consumers
現有的廣告效果測評方法不足以反映出廣告對于消費者心理影響的過程。 -
With the development of advertising theories and psychology, people have learned more knowledge about how advertising affects consumers. basing on how advertising works, this paper analyzed the process how consumers actually " feel " and " think ", the mental effects including framing perception, organizing memory, enhancing experience and brand attitudes, then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文從廣告影響消費者的過程出發，分析了消費者在接觸廣告后廣告信息對于消費者心理效果的影響，這些影響主要體現在感知、回憶、提升經驗和對于廣告品牌態度的變化方面，它們之間又有相互的影響關系；初步構建了廣告影響消費者的心理效果概念模型，該模型同時反映出了各結構變量之間的因果關系；然後，在概念模型的基礎上嘗試建立了測量廣告心理效果的結構數量模型。 -
Firstly, we discuss the purpose of evaluating advertising effects, and define the connotation of advertising effects
我們首先說明廣告效果測評研究的意義，並對廣告效果的內涵進行界定。 -
Lacking study on advertising effects is a big issue for advertising industry
缺乏對廣告效果的研究是廣告宣傳中存在的一個突出問題。 -
All of them were made profiles, and from the following items from advertising, advertising publishing, coverage, the mode of communication, information capacity, economic, audio - visual effects, psychological factors, ability, flexibility, accuracy, competitive environment, the effect of the assessment, such as the right to traditional advertising network advertising and comparative studies
本文分別對二者作了簡介，並從以下從廣告對象、廣告發布、覆蓋范圍、溝通模式、信息容量、經濟性、視聽效果、心理因素、信賴度、靈活性、準確性、競爭環境、效果評定、權利等方面對網路廣告與傳統廣告進行比較研究。 -
The mechanism and communication effects of emotional appeal in modern advertising
情感廣告的傳播效果及作用機制 -
Restrictions on non - price advertising also may be illegal if the evidence shows the restrictions have anticompetitive effects and lack reasonable business justification
對非價格廣告的限制亦有可能是非法的，只要有證據表明這種限制有反競爭性的影響同時又沒有正當的商事抗辯理由。 -
In terms of culture differences between east and west, this paper analyses the effects of cross - culture elements mainly regarding to the psychology of consumer, custom, values, polities and law, the principle of courtesy, thinking mode, connotation of words and language expressions in the advertising translation, then discusses how to use the theory of adaptation to bridge the cultural gap and achieve the social and economical values of advertisements
摘要從東西方文化差異的角度出發，以消費心理、文化習俗、價值觀、政治法律、禮貌原則、思維模式、詞匯內涵及語言表述方式等方面為切入點，分析了跨文化因素對廣告翻譯的影響並探討了如何合理運用歸化翻譯法彌合跨文化溝壑以實現廣告的社會經濟價值。 -
Further, we introduce the source of advertising psychology research, pointing out that this is an essential aspect of advertising effects
然後探討了廣告心理效果研究的發展起源，指出廣告心理研究是廣告效果研究中一個關鍵的要素。 -
With the reform and open policy in china, advertising industry develops dramatically, but advertising spending is unwise for millions or billions yuan rmb cost. because it should know what is the effects advertising brings to advertisers
但是，廣告投入的盲目性較大，對于動輒幾十萬乃至上億的廣告投資，廣告究竟如何影響消費者，發生了哪些效果？
分享友人